Your website is like your storefront in the modern world. Almost everyone is now online. In fact, around 4.7 Billion people are connected to the internet to date. Imagine getting a fraction of that or your business. So you need to attract customers more to your website.
But even with a perfectly functional website, you still have to make it modern-looking, easy-to-use, and visually pleasing to entice your clients to buy products eventually.
For this job, you need a web designer. Web designers have the creative inclination to combine elements and images for your website while having the technical prowess to make it functional at the same time.