About a decade and a half ago, you needed to go on a desktop computer to access the internet. These days, people can now log in to their online accounts on their smartphones anytime and anywhere. As a result, studies peg the average daily digital content consumption globally at six hours and 59 minutes. Whew.
This number is expected to grow even further as we move towards a more digital future.
With everyone looking to the internet for pretty much everything from work to entertainment (and everything in between), proper website design and development are a must, especially if you want your business to stand out.
Why? Here are just four of their major benefits:
Search Engine Optimisation (SEO) is known as the process of improving the quality and quantity of your website traffic. Done right, it can increase your website’s unpaid traffic and lure in your target audience (who can, in turn, become valuable customers).
So where does web development come in?
Ranking higher on search engines like Google or Yahoo usually happens when your website ticks certain boxes. This can involve using the right title tags, keywords, images, and links, among others.
Thus, when your website content contains such, it’s more likely to show up on the first page of a search engine’s results. Where it’s most likely to be seen by the right people. (Because let’s face it, how many of us actually go beyond the first page?)
Hence, you need a web developer who can design your website and incorporate all these requirements smoothly – while still ensuring a user-friendly interface.
Provides Eye-Catching Visual Content
No matter how great your products or services are, no one wants to read a wall of text describing it. Most, if not all, customers prefer to look at products rather than read about them. We’re more likely to move forward with a purchase when we can see what the actual item looks like.
A good web developer can lay out product images in both an eye-catching and practical way. After all, a good photo and a short description trumps describing your product in three paragraphs any day.
And with so much website content competing for your target customer’s attention (and $$$’s), you’ll need a developer or designer that can make yours stand out.
Helps Attract and Retain Lifetime Clients
Businesses get more sales from repeat customers than new ones. Thus, it’s important to identify who your loyal customers are and what you can do to retain them.
When you’re managing a website, you can view metrics revealing which customers always visit and purchase from you online. Once you’ve identified them, you’ll be able to develop new products and services and redesign your website to target them specifically.
For example, did they click on all the blog posts? Or do they prefer viewing the videos? Identifying their preferences will also help you produce more content that they’ll find especially valuable and relevant.
Aside from that, you may also give out additional perks and rewards in the form of gift cards or vouchers. Doing so will further incentivise them to support your brand.
More importantly, if you take care of your loyal customers, they will behave as your brand’s evangelists – for free.
And what could be better than organic, word-of-mouth marketing?
Lowers Costs (And Increases Profits)
Compared to traditional advertising and marketing campaigns, web development is more affordable. You can hire someone to do a good job without breaking the bank and still reach millions of people globally.
As a result, you’ll have more funds to allocate for product research and development. You can even use the additional savings to hire the best talent for key roles.
Furthermore, you can make additional profits through affiliate links and ads as well.
How does this work? Once your website traffic steadily increases and you’re able to reach thousands or millions of visitors everyday, other enterprises may reach out and ask to run ads on your site. In return, you can charge them for it.
So, you see? With a well-developed (and well-maintained) website, the profits don’t stop at your products or services.
Excited to try this out, but not sure where to find the right people to do it for you? We can help you there.
Remote Staff has been helping Aussie entrepreneurs like you find the best remote workers from the Philippines for the last 15 years and counting. So whether you need a website built from scratch or want to maximise your current one, we can lead you to the right people who can do just that.