David is a Senior Digital Marketing Specialist with over six years of hands-on experience specializing in media buying, performance marketing, and full-funnel digital campaign management. Throughout his career, he has worked primarily with marketing agencies, managing up to 30 client accounts simultaneously across a wide range of industries including e-commerce, real estate, mortgage, lifestyle, and service-based businesses. His experience spans both agency and direct-client environments, supporting businesses across the USA, UK, Australia, Canada, Singapore, and China.
He has extensive expertise in Meta Ads and Google Ads, handling the entire campaign lifecycle—from market research, competitor analysis, strategy development, campaign setup, optimization, reporting, and scaling. David also brings a broader digital marketing background with experience in website development, CRO, SEO, automation, CRM management, email marketing, and analytics, making him a well-rounded performance marketer.
SkillsetMedia Buying & Performance Marketing
- Meta (Facebook & Instagram) Ads
- Google Ads
- LinkedIn Ads
- TikTok Ads
- Full-cycle campaign planning, execution, optimization, and reporting
- Budget management (managed monthly ad spend up to USD 20,000)
- Campaign scaling and performance optimization
- A/B testing (ad creatives, copy, and bidding strategies)
- ROAS, CTR, CPA, CPC, and conversion analysis
Digital Marketing
- Lead Generation
- E-commerce Marketing
- Conversion Rate Optimization (CRO)
- Email Marketing
- Social Media Management
- Basic SEO (On-page SEO)
Analytics & Tracking
- Google Analytics
- Google Tag Manager
- Google Merchant Center
- Conversion Tracking
- Audience Behavior Analysis
Website & Funnel Development
- WordPress
- Shopify
- Wix
- Funnel Creation
- Landing Page Optimization
CRM & Marketing Automation
- GoHighLevel
- Klaviyo
- Marketing Automation
- Email Workflows
Creative & Design
- Canva
- Banner and Ad Creative Development
- Graphic Design for Paid Campaigns
Research & Competitive Analysis
- SEMrush
- SpyFu
- Keyword Research
- Competitor Analysis
Client & Account Management
- Multi-account Management (up to 30 accounts)
- Performance Reporting
- Agency Collaboration
- Direct Client Communication with CEOs and Business Owners
Summary of Work ExperienceDavid has accumulated more than six years of experience in digital marketing, with his entire career focused on media buying and paid advertising across Meta and Google Ads. Working primarily within marketing agencies, he has managed multiple client portfolios simultaneously, supporting businesses from various international markets including the United States, United Kingdom, Australia, Canada, Singapore, and China.
His responsibilities cover the complete media buying process, beginning with understanding the client's business objectives, conducting competitor and keyword research, planning campaign strategies, preparing ad creatives and copy, launching campaigns, monitoring daily performance, optimizing underperforming campaigns, and reporting on key marketing metrics. He regularly tracks KPIs such as ROAS, CTR, CPA, and conversion performance to ensure campaigns achieve their objectives.
In addition to paid advertising, David has experience in website development using WordPress, Shopify, and Wix, along with conversion rate optimization, email marketing, CRM automation through GoHighLevel, Google Analytics, Google Tag Manager, Merchant Center management, SEO, and social media marketing. His broad technical knowledge enables him to support the entire customer acquisition funnel rather than focusing solely on paid traffic.
One of his notable accomplishments includes managing a monthly advertising budget of approximately USD 20,000 for a large China-based e-commerce company. He also shared that he has achieved campaign results of up to 18x ROAS, with lead generation performance varying based on budget and market conditions. Throughout his agency career, he has handled as many as 30 active client accounts while maintaining campaign performance across multiple industries.
- David has been working for more than 6 years. He took up a Bachelor of Science in Information Technology and started his career as an IT Support. Eventually, he ventured to remote work where he specialized in digital marketing. He worked with a number of offshore clients engaging in various industries where he proficiently performed the following:
- Digital Marketing
- Running paid campaigns in Facebook, and Google
- Lead generation
- Customer Service
- Digital advertising and marketing
- Traffic monitoring and analysis
- Social media marketing and management
- API development
- Software and IT support
- Competitor analysis
- Email marketing
- He has a year of on-page SEO experience.
- He had already managed and set up campaigns for lead generation, brand awareness, and sales conversion
- He had handled multiple accounts and has managed budget around
- 2000 USD for Google Ads
- 450 USD for Facebook Ads
- He used applications and tools like
- Google Workspace
- Google Tag Manager
- Google Data Studio
- Meta Ads
- Microsoft Standard and 365
- Microsoft Teams
- Slack
- WordPress
- Salesforce
- Klaviyo
- MailChimp
- Amazon
- Shopify
- GoHighLevel
- Hubspot
- Social media platforms such as FB, LinkedIn, and Pinterest.
- SemRush
- Ahrefs
- Spyfoo
- Canva
- Capcut
- Vismio
- Fond of upscaling, he attended online courses and training where he received numerous certificates. Below is the list of certificates he possesses:
- Google
- Google Analytics Individual Certification
- Google Ads - Measurement Certification
- Google Ads - Search Certification
- Google Ads - Display Certification
- Google Ads - Video Certification
- Google Ads - Shopping Certification
- Google Ads - Aps Certification
- Google My Business
- HubSpot
- HubSpot Academy SEO Certified
- Social Media Certified
- Content Marketing Certified
- Digital Advertising Certified
- Friction Sales Certified
- Sales Enablement Certified
- Email Marketing Certified
- Inbound Marketing Certified
- Inbound Sales Certified
- TikTok
- He can start immediately and is willing to work on any shift, either part-time or part-time.
Predictive Index Behavioral Profile - Scholar
Strongest Behaviors
- Strongly formal and reflective; a cool, sometimes withdrawn person who’s often deep in thought. Very skeptical of new people, requires substantial “proof” to build trust in someone.
- Extreme precision, sometimes perfectionistic; strong follow-through to ensure tasks are completed exactly in accordance with quality standards.
- Nearly exclusive focus on technical, rather than social issues. Very disciplined, specific thinking about what needs to be done, how to do it perfectly, and how to avoid pitfalls. Makes and checks an execution plan that is followed literally.
Behavioral Summary
David Joseph is a serious, introspective person and an analytical and disciplined thinker. Careful, thorough and very focused on their responsibilities.
David is reserved and will generally express himself in a factual, direct, and succinct manner. A conscientious person, his approach to the work is systematic, methodical, and well organized, based on thorough knowledge of, and respect for “the book”. Working with factual, technical or detailed information, he’ll produce carefully thought-out work of high quality and precision. Whether doing work himself, or delegating to others, follow up is close to ensure high-quality results.