Herma is a seasoned Lead Generation and Strategic Outreach Specialist with a strong background in client research, outreach execution, and influencer engagement across diverse industries. With proven experience using platforms like LinkedIn, Instagram, and various CRM tools, she has successfully driven appointment setting, strategic prospecting, and partnership development efforts for international companies. Her adaptability, structured communication style, and thoughtful outreach techniques make her an excellent match for part-time roles focused on lead generation and relationship building—especially within niche industries like wellness and personal development.
1. Career Highlights / Relevant Projects
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Supported multiple international clients in B2B and B2C outreach campaigns using LinkedIn Sales Navigator, Instagram, and influencer identification tools like ZoomInfo and SignalHire—strategically engaging decision-makers such as CEOs and marketing heads to secure appointments and partnerships.
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Handled cross-platform lead generation strategies targeting micro-influencers and wellness-focused audiences, tailoring messaging approaches depending on campaign goals and client brand voice.
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Demonstrated experience managing outreach pipelines and tracking lead response statuses using lead trackers, outreach templates, and CRM systems to ensure timely follow-ups and lead qualification.
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Managed and scheduled meetings for various accounts, effectively coordinating calendars and using syncing tools to avoid overlap or double bookings—supported by manual notes and calendar integration.
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Balanced company-supplied messaging scripts with personalized communication strategies, adapting based on brand guidelines and prospect tone while maintaining professionalism and message alignment.
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Previously handled wellness and fitness-related outreach for a UK-based company, targeting SMEs with wellness program offerings and building rapport with HR and decision-makers.
2. Skill Proficiency + Tech / Software Proficiency
Skill Proficiency: Lead generation, strategic outreach, LinkedIn prospecting, appointment setting, influencer identification, CRM updates, follow-up tracking, calendar scheduling, and email communication.
Tech / Software Proficiency: LinkedIn Sales Navigator, Instagram, ZoomInfo, SignalHire, Gmail, Outlook, Google Calendar, Asana, and basic CRM and lead tracking tools.
She is available to start immediately.
Predictive Index Behavioral Profile - Promoter
Strongest Behaviors:
- Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
- Comfortably fluent and fast talk, in volume. Enthusiastically persuades and motivates others by considering their point of view and adjusting delivery.
- Collaborative; usually works with and through others. Intuitive understanding of team cohesion, dynamics, and interpersonal relations.
Behavioral Summary:
Herma is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.
The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.
- Herma has been working since 2008 and she was able to handle roles mostly for Business Development, Sales, Customer Service and Lead Generation catering to BPO, Advertising/Marketing businesses and more. She has worked mostly with clients in the US and has experience also working for an Australian client. She is proficient when it comes to:
- Customer Support
- Outbound and Inbound Sales
- Sales and Marketing
- Email Management
- Lead Generation
- Closing Sales
- Appointment Setting
- B2C & B2C
- She is knowledgeable in using:
- MS Office Tools
- Salesforce
- Zoho
- Client-based CRM
- She is available to start asap in any full-time/part-time roles
Predictive Index Behavioral Profile - Promoter
Strongest Behaviors:
- Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
- Comfortably fluent and fast talk, in volume. Enthusiastically persuades and motivates others by considering their point of view and adjusting delivery.
- Collaborative; usually works with and through others. Intuitive understanding of team cohesion, dynamics, and interpersonal relations.
Behavioral Summary:
Herma is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.
The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.