IN THIS BLOG
Australia’s e-commerce industry experienced tremendous growth over the past year. Whether it’s due to the lockdown restrictions made necessary by covid-19 or simply because it’s sort of inevitable (come on…), this industry broke into the country’s top ten last year. It’s even projected to be worth roughly USD26 billion by the end of the year.
This is clearly good news for a lot of SME entrepreneurs. Maintaining a storefront comes with a lot of overhead expenses like rent, utilities, and extra manpower. Hawking your wares online removes the need for that and allows you to launch a business with far less risk.
However, establishing a sustainable e-commerce business isn’t without its challenges. One of these is deriving traffic from search engines like Google. If your business doesn’t appear on the first page of the search results, it’s pretty much non-existent. Another challenge is managing your social media presence so that your brand engages with the right audience and thus builds loyalty.
Finally, all these efforts need to result in quality leads. This simply means that all that traffic and engagement should lead to sales.
Of course, not all SME’s have the skills, time, or experience to do their own digital marketing. Fortunately, you can hire someone to do it for you, and thanks to the wonders of outsourcing, you can even get the best talent from anywhere in the world.
Here’s how you can go about it effectively:
1. Go looking in the right places.
Online, there seems to be no shortage of digital marketing candidates. You can find loads of them on job boards, directories, and freelance sites.
On the other hand, the ones listed on the aforementioned sites tend to be a mixed bag. Sure, you can find veterans on them, but you could also run into amateurs, inactive marketers, or worse, scammers.
If you want to increase your chances of finding the right digital marketing talent, you’d best look elsewhere. For instance, perhaps you have friends who’ve already worked with digital marketing professionals for their online business. Maybe they can recommend someone for you.
Also, if you follow blogs covering related topics, you may find guest posts on there by digital marketers. If you like their content, you can try hitting them up via the contact details on the said blog posts.
Lastly, don’t underestimate the power of social media, which brings us to….
2. Don’t forget to check social media.
Twitter can be a gold mine if you’re looking for digital marketers in your industry. Doing a deep-dive into a prospect’s social media accounts is also a good way to vet candidates. You needn’t feel squeamish about either as digital marketers typically build their profiles in anticipation of such.
After all, if they can’t market themselves properly, how can you expect them to market your company well?
So, what should you look for? To start, your digital marketing candidate should tick the following boxes on social media:
- Active and complete accounts on major platforms;
- Relevant content from various sources posted across accounts;
- Genuine and frequent engagement with followers;
Ideally, they should have results-oriented case studies or proof somewhere on there too. Otherwise, you can move on to the following step.
3. Request case studies.
These are reports that pertain to the work that these digital marketers have done in the past. Here, you should be able to find details such as the industry their clients belonged to, the goals and/or solutions the client was looking for, and what they did to deliver.
Candidates:
Filter by Role:
*Booking interviews depend on candidates' availability and interest.
All-inclusive Rate: USD $11.57/hr
April
Candidate ID: 424103
ADVANCED
- Creative Writing, Social Media Marketing, Website Management, Digital Marketing...
INTERMEDIATE
- Design Development, Event Management, Email Marketing, Google Analytics...
Median Rate
$11.57
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 11.57 per hour or $USD 1002.31 per month
Full Time: $USD 11.57 per hour or $USD 2004.62 per month
Remote Staff Recruiter Comments
- April has more than 8 years of work experience within the Digital Marketing field
- Has worked mostly for Oil, Beauty, Digital Marketing, and Automotive industries.
- She gained proficiency when it comes to:
- Content Marketing
- Email Marketing
- Social Media Management & Marketing (Facebook, Instagram, LinkedIn, Twitter)
- Market Research & Analysis
- Website Management
- Creative Writing
- She has also some basic experience with SEO particularly with keyword research, PPC and used it as a technique/strategy to drive traffic in company's sites/pages.
- Did copywriting, creation of written & graphic content, build marketplaces and hosted some virtual events.
- She worked mostly with start-up companies but her drive and innovative skills in digital marketing helped the companies build and boost their online presence.
- Adept also with using the following tools/technologies:
- FB Ads
- HubSpot
- Mailchimp
- WordPress
- Shopify
- Magento
- Canva
- Mailchimp,
- In App, (free),
- Photoshop,
- Adobe premiere
- Google Sheet
- Google Analytics
- Meta
- Grammarly
- Chat GPT
- Ahrefs
- SEMrush,
- She is available to start immediately
https://www.predictiveindex.com/reference-profile/controller/
Strongest Behaviors
- Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
- Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
- Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.
- April Marie Praz is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.
- A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards.
Employment History
Digital Marketer
Industry:
Consulting (Business & Management)
Employment Period:
August 2021 to November 2021 (3 Months)
Duties and Responsibilities:
- Conceptualize and collaborate with the client in growing the company's brand persona
- Design needed digital posts or elements
- Implement these in digital platforms
- Organize these projects in the client's virtual file storage
- Research on themes and ideas to grow the client's online presence in WIX, Flip books and other platforms
Digital Marketing Associate & Social Media Manager/Creative Officer/Website Content Manager/PRO
Industry:
Automobile / Automotive Ancillary / Vehicle
Employment Period:
August 2016 to March 2020 (43 Months)
Duties and Responsibilities:
- Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
- Creates engaging written and graphic content while staying up-to-date on latest marketing technologies and social media.
- Also administered the company’s social media marketing and advertising.
- Responsible for the creative strategies and direction of advertising and marketing materials and campaigns.
- Supervises the work of art directors, copywriters, and designers.
- Evaluates and ensures the quality of creative content.
- Responsible for planning, developing and implementing the overall company's website content strategy.
- Manages and develops blogging strategy for the website and grow the subscriber base.
- Responsible for managing the reputation of the organization. I write press releases, deal with press inquiries, and manage crisis.
- Develops good working relationship with the media and represented the company at events such as press launches, news conferences, exhibitions, TV interviews, and sponsorships.
Digital Marketing Manager
Industry:
Oil / Gas / Petroleum
Employment Period:
March 2020 to March 2021 (12 Months)
Duties and Responsibilities:
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Expand and develop marketing platforms including social media platforms
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget deliver marketing activity within agreed budget report on return on investment and key performance metrics
- Develop pricing strategy
- Develops the overall digital marketing strategies to attract customers to company website, online presence and promotes products and services across digital platforms.
- Leads the implementation of marketing strategies to ensure goals are met. Analyzes online statistics and identifies the best practices to optimize online marketing performance.
Marketing Manager
Industry:
Healthcare / Medical
Employment Period:
March 2021 to July 2021 (4 Months)
Duties and Responsibilities:
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Expand and develop marketing platforms including social media platforms
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget deliver marketing activity within agreed budget report on return on investment and key performance metrics
- Develop pricing strategy
Social Media Manager and Community Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2021 to December 2021 (6 Months)
Duties and Responsibilities:
- Running company social media advertising campaigns.
- Formulating high-quality novel written and visual content for each social media campaign.
- Building a social media presence by maintaining a solid online presence.
- Monitoring the company's brand on social media.
- Building brand awareness by engaging relevant influencers.
- Managing our online communities to ensure respectful and appropriate engagement.
- Responding to comments on each of our accounts.
- Overseeing customer service provided via social media.
- Analyzing data to determine whether social media campaigns have achieved their objectives.
- Coaching employees company-wide on content creation best practices.
Senior Manager- Marketing
Industry:
Retail / Merchandise
Employment Period:
July 2023 to March 2024 (8 Months)
Duties and Responsibilities:
- Develops a comprehensive social media calendar, complete with artwork direction and engaging post copies
- Formulates effective campaign strategies to drive engagement and conversion Offers creative direction for captivating video reels
- Facilitates smooth shoot processes by providing layout references and detailed call sheets
- Utilizes project management tools to ensure streamlined project coordination
- Collaborates closely with the creative team to execute visually appealing graphics and engaging video content
- Runs paid ads
Digital Marketing Manager
Industry:
Consulting (Business & Management)
Employment Period:
January 2022 to July 2023 (18 Months)
Duties and Responsibilities:
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience. Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Education History
Field of Study:
Advertising/Media
Major:
COMMUNICATION ARTS
Graduation Date:
August 7, 2016
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
- Creative Writing, Social Media Marketing, Website Management, Digital Marketing, Market analysis,
INTERMEDIATE ★★
- Design DevelopmentEvent ManagementEmail MarketingGoogle AnalyticsSEO Analysis
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: N/A
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: DELL
- Processor: Intel Core i5
- Operating System: Windows 10
All-inclusive Rate: USD $11.57/hr
Renz
Candidate ID: 415285
ADVANCED
- HTML, VBScript, SEO, Off-page Optimization...
INTERMEDIATE
- Account Management, Account Validation, Analytical Skills, Decision Making...
Median Rate
$11.57
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 11.57 per hour or $USD 2004.62 per month
Remote Staff Recruiter Comments
- Renz has been working since 2017 and has handled roles such as Bank Security Engineer, Virtual Assistant, Junior Off-Page Specialist, and Digital Marketing Specialist within Consulting, Banking, and Marketing industries.
- He honed his skills in Digital Marketing, Technical SEO, SEOAP, Basic knowledge in SQL, HTML and VBScripts, Off-page SEO, WordPress Edit, WordPress HTML Coding, WordPress Blog Publishing, Website editing, ASA Publishing, Cloud Syndication, GNEWS Publishing and Scraping of websites to boost client’s website
- He was able to work for US clients
- Proficient with the following software tools:
- Microsoft Office MS Word, Excel, PowerPoint
- Adobe Flash cs5,5.5 and 6
- Adobe Photoshop
- Google Earth
- Cloud Syndication Tools
- GSuite
- WordPress
- He can start Immediately
Employment History
Digital Marketing Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2021 to January 2022 (9 Months)
Duties and Responsibilities:
- Able to do edit, update and delete Website and Database for Client website
- Knowledge of WordPress Edit for clients' websites
- Knowledge of WordPress HTML Coding
- WordPress Blog Publishing
- Communicate with clients to know their specific need for the enhancement or alteration to their respective websites via Aircall for call response and Hubspot for email replies
- Write reports and follow-ups to AMs and clients for the projects.
- Performs HTML and CSS programming to edit the websites.
- Update, Edit, and Add Blog to Client’s web pages via WordPress and via Frontend
- Communicate with the entire team to help finish tasks.
- Do necessary ADHOCs when there’s no ticket or no request from clients.
- Responsible for doing Quality Assurance to check if the Client's requests are executed properly.
Junior Off-Page Specialist
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
July 2020 to January 2021 (6 Months)
Duties and Responsibilities:
- Able to do Google Earth Syndication for Client
- Knowledge in Off-page SEO
- Able to do SEO AutoPilot where I'm the one posting the campaigns and blogs that will be posted to all the social media platforms and other profiles of the Clients.
- ASA Publishing includes press ads and other social media ads.
- Able to do Cloud Syndication where all of the contents including images, videos, blogs, and other campaigns
- Podcast Syndication, Able to upload client's podcast and post it on their profiles
- GNEWS Publishing, uploading articles with keywords that helps for the ranking and news on google.
Bank Security Engineer
Industry:
Banking / Financial Services
Employment Period:
July 2016 to December 2019 (41 Months)
Duties and Responsibilities:
- Performs a combination of duties necessary to monitor, maintain, and control the operation of the bank Alarms and CCTV System as well as maintain contact with the Armored Car Units and Response Team via use of a two-way radio or cellular phone.
- Monitoring branches and offices thru CCTV cameras and alarm system ensuring that all security devices are functioning in compliance with established procedures.
- Identify and evaluate the complexity and criticality of calls or alarm signal received from branches and take steps necessary to address such concern.
- Determine area of alarm, notify officer, the nearest police (is necessary) and response team and instruct them to evaluate the situation, notifying the Corporate Security Officers of emergency (if any);
- Reviews daily activities and compiles data relating to operational activities and reports to include daily alarms received, defective alarm system or CCTV system and other branches concerns.
- Maintains accurate account of all activities in the Daily Journal to ensure that all events are properly documented and maintained.
- Performs other duties and responsibilities as may be required.
Virtual Assistant
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
December 2019 to July 2020 (7 Months)
Duties and Responsibilities:
- Able to do Google Earth Syndication for Client
- Able to make/ Create Videos for client’s YouTube channel and other social medias
- Knowledge in Scraping of websites to boost client’s website
- Able to find Directories/Niche websites for client’s need
- Knowledge in Technical SEO like editing campaigns, blogs and websites via backend
- Knowledge in Off-page SEO.
- Knowledge in Creating meta description and meta title for clients blogs, page and website subpage.
- knowledge in lead generation that helps get clients additional clients for business purposes.
Cyber Forensic Engineer
Industry:
Banking / Financial Services
Employment Period:
November 2016 to July 2017 (8 Months)
Duties and Responsibilities:
- Recovers data from computer hard drives, including those that have been damaged or erased and analyzes data for clues and evidence, and may trace hacks or gauge the effects of malware on an information system.
- Takes custody of equipment used in crimes, including computers, thumb drives, CDs and DVDs, backup tapes, smartphones and digital cameras
- Uses imaging software to copy data and disks
- Uses file recovery programs to search for and restore deleted data
- Monitors and maintain the chain of custody for evidence
- Writes reports and documents procedures regarding various cybercrime cases
Education History
Field of Study:
Computer Science/Information Technology
Major:
Information Technology
Graduation Date:
January 1, 2011
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Computer Science/Information Technology
Major:
Information Technology
Graduation Date:
January 1, 2015
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
- HTML, VBScript, SEO, Off-page Optimization, Keyword Research, Google Adwords Keyword Planner, WordPress, Digital Marketing, Research,
INTERMEDIATE ★★
- Account Management, Account ValidationAnalytical SkillsDecision MakingVideo TranscriptionVideo Posting
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result:
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Acer
- Processor: Intel Core i5
- Operating System: Windows 10
All-inclusive Rate: USD $10.10/hr
Eric
Candidate ID: 399460
ADVANCED
- Lead Generation, Internet Research, Data Entry, Data Management...
INTERMEDIATE
- Google Apps, Google Docs, Google Drive, Tool management...
Median Rate
$10.10
$10.96
if $1 = PHP52
$13.12
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 11.08 per hour or $USD 959.95 per month
Full Time: $USD 10.10 per hour or $USD 1750.47 per month
Remote Staff Recruiter Comments
- Eric has a total of 15 years of working experience and transitioned to the Digital Marketing space last 2020.
- He has mostly worked within the contact center, digital marketing agencies, and real estate companies.
- He has a wide scope of experience doing
- SEO Content Writing
- SEO (on page, off page, and technical)
- Social Media Management
- Wordpress Management
- Social Media Analytics
- He has done email marketing content and email automation for getting leads.
- He has also done website audits and checking links to improved ranking from searches. He would check on the totality of the structure which includes the overall user experience.
- One of his biggest achievements is that he was able to drive traffic to his clients website for lead generation that leads to 3 Million Sales Revenue
- He has used the following tools
- SemRush
- Ahrefs
- Mailchimp
- Grammarly
- Canva
- WordPress
- Envato
- He is available to start immediately.
https://www.predictiveindex.com/reference-profile/operator/
Strongest Behaviors
- Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
- Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
- Methodical, steady, and even-paced
- Helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high-quality results. Eric John has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner. Prefers having, and following, a well thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.
Employment History
Contact Skip Tracer
Industry:
Banking / Financial Services
Employment Period:
June 2014 to November 2015 (16 Months)
Duties and Responsibilities:
- Locating actual debtors by using different skip tracing tools and search engines.
- Getting possible leads and individuals contact information that will lead to the actual debtor.
- Contacting debtors and 3rd parties for possible collections.
Executive Assistant
Industry:
Banking / Financial Services
Employment Period:
November 2015 to May 2020 (54 Months)
Duties and Responsibilities:
- Help executives and conduct day-to-day activities to manage operations through data management and skip tracing.
- Aided clients in recovering unclaimed funds by sourcing and verifying individual details using skip-tracing tools, social media, and specialized Australian online databases, ensuring utmost privacy protection.
Virtual Assistant
Industry:
Automobile / Automotive Ancillary / Vehicle
Employment Period:
June 2020 to July 2020 (1 Months)
Duties and Responsibilities:
- Developed a contact list of potential leads such as business name, branches, website, social media, emails, contact numbers and address within Australia for different business categories.
Digital Marketing Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
July 2020 to June 2022 (22 Months)
Duties and Responsibilities:
- Crafted diverse, SEO-optimized content including blogs, ad headlines, and product descriptions, ensuring high search engine visibility.
- Tailored content to client preferences, audience, and purpose, with keen emphasis on clarity, engagement, and effective calls-to-action.
Digital Marketing Specialist / SEO Content Writer
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
July 2022 to October 2023 (15 Months)
Duties and Responsibilities:
- Optimize website content for search engines (SEO), enhancing visibility and driving organic traffic.
- Writes and edits engaging blog posts and articles to foster audience engagement and brand authority.
- Compose compelling copies for social media marketing campaigns across platforms like Facebook and LinkedIn, targeting specific audience demographics.
- Use WordPress as an integrated CRM, expertly managing and publishing articles while overseeing the entire website. Designed dynamic landing pages, ensuring seamless functionality and optimal user experience across desktop and mobile platforms.
Education History
Field of Study:
Computer Science/Information Technology
Major:
INFORMATION TECHNOLOGY
Graduation Date:
May 1, 2007
Located In:
Philippines
License and Certification: :
- Fundamentals of Digital Marketing
- Social Media Management 101
- Yoast WordPress for Beginners
- WordPress and Marketing
Field of Study:
Computer Science/Information Technology
Major:
BSIT
Graduation Date:
September 27, 2023
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
- Lead Generation, Internet Research, Data Entry, Data Management, Administrative Skills, Administrative Support, Skiptrace, SEO Writing, Content Writing, Web Content Writing, Content Management, Content Editing, Keyword Research, On-page Optimization,
INTERMEDIATE ★★
- Google Apps, Google Docs, Google Drive, Tool management, Microsoft ApplicationsCustomer ServiceCustomer SupportWordPress Theme CustomizationSEO
Work at Home Capabilities:
- Internet Bandwidth: 25 Mbps
- Working Environment: Private Room
- Speed Test Result: 50 mbps
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Asus
- Processor: AMD Ryzen 5
- Operating System: Windows 11
All-inclusive Rate: USD $8.63/hr
Cloyd
Candidate ID: 378415
ADVANCED
- Digital Marketing, Email Lead Generation, Social Media Management, Social Media Marketing...
INTERMEDIATE
- ...
Median Rate
$8.63
$9.29
if $1 = PHP52
$10.96
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 9.61 per hour or $USD 832.88 per month
Full Time: $USD 8.63 per hour or $USD 1496.32 per month
Remote Staff Recruiter Comments
- Cloyd is a marketing expert with at least 15 years of experience. He is a Computer Science graduate and has been specializing in marketing and web development since 2005. At present, he is a freelance Marketing Manager working for 1-2 hours each day.
- Some of the tasks he was responsible for were
- Creating marketing strategies
- Lead generation
- Branding
- Content strategy including market positioning, drafting USPs and value propositions
- Producing marketing materials such as posters, billboards, magazine placements, and promotional video
- Building automation using CRM
- Deploying several automated sales pipelines, email automation, and automated reports
- WordPress web development - building websites, including e-commerce
- SEO - SERPS ranking techniques, content strategy, and website optimization
- Data Analytics - creating data management processes that automate data collection; creating data visualization reports to be used for business intelligence and insights
- Running Ads Campaign (B2C/B2B) - PPC Ads, Google Ads, FB Ads, and LinkedIn Ads
- Content Writing - blog posts, articles about mortgage, real estate, and time management
- He writes up to 1000 words per article. He also co-authored an e-book about real estate released on Amazon in December 2017.
- He's been applying the NLP techniques to his work.
- He is proficient in using WordPress, Joomla, Shopify, Mailchimp, GetResponse, Canva, Active Campaign, PipeDrive, HubSpot, Trello, Microsoft Office Apps (Excel, Word, PowerPoint, Teams, Outlook), Google Suite, Google Analytics, Google Looker Studio, Adobe Photoshop, and Illustrator. He also knows how to code in HTML, CSS, and PHP.
- He is available to start anytime and prefers working the day shift to any part-time or full-time role.
Strongest Behaviors
- Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
- Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
- Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Cloyd will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.
Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.
Employment History
Digital Marketing / Lead Generation / PPC / WordPress Developer
Industry:
Property / Real Estate
Employment Period:
December 2019 to December 2023 (47 Months)
Duties and Responsibilities:
- Ran B2C ‘home loans’ lead generation campaign on Facebook and Google, connecting the lead generation pipeline to Encompass Consumer Connect CRM
- Ran B2B ‘loan officers’ lead generation campaign on LinkedIn, recruitment ad for loan officers in CA to join the o1nemortgage team
- Maintained the website, server, and CRM of the online application form.
Data Analyst / PPC / Lead Generation / WordPress Developer
Industry:
Travel / Tourism
Employment Period:
June 2021 to May 2022 (11 Months)
Duties and Responsibilities:
- Created visual reports on Google Data Studio from spreadsheet data, showing PPC campaign breakdown and performance, such as CPC, CTR, Impressions vs Budget, and best performing ads
- Ran FB Display Ads for the clients
- Ran LinkedIn Display Ads for Insurgence Group
- Implemented conversion tracking on Google Tag Manager for the PPC campaign (LinkedIn and FB Ads)
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, LinkedIn Ads,
WordPress, Google Data Studio, Supermetrics
Data Manager / / PPC / Lead Generation / WordPress Developer
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2021 to July 2022 (9 Months)
Duties and Responsibilities:
- Data acquisition from our marketing activities across different social media platforms;
- Integration of data sources to:
- Produce key metrics and usable information to identify trends and patterns,
- Develop and maintain interactive dashboards for Client and Agency reporting;
- Set up and maintain campaigns in Facebook Ads and Google Ads according to the Agency's specifications;
- Set up and maintain Landing Pages on Client websites according to the Agency's specifications;
- Develop and maintain Agency's hosting and email systems, including Email Marketing;
- Integrate various software and SAS tools to assist in Agency workflows;
- Maintain an established Laravel website (only when it breaks - no new development required)
Digital Marketing / CRM / WordPress Developer
Industry:
Education
Employment Period:
February 2021 to September 2021 (7 Months)
Duties and Responsibilities:
- Identify target audience and grow email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Upgrade our email templates
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Ensure emails follow industry policies and best practices
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
SEO / Digital Marketing / Lead Generation
Industry:
Entertainment / Media
Employment Period:
August 2019 to December 2019 (4 Months)
Duties and Responsibilities:
- Created visual reports on Google Data Studio from spreadsheet data, website data, Google Analytics and
- Google Search Console showing the KPI metrics, such as demographics, page views, view views, and
- engagement
- Created marketing automation for lead generation using Zapier, ActiveCampaign, and LiveChat, and
- integrated the lead generation funnel between Facebook, Instagram and the ActiveCampaign CRM
- In ActiveCampaign, implemented a lead scoring system based on lead quality and lead engagement
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, Google Data
Studio, WordPress, Zapier, LiveChat, ActiveCampaign CRM
Digital Marketing / SEO / Lead Generation
Industry:
Employment Period:
August 2018 to June 2019 (9 Months)
Duties and Responsibilities:
- Created strategies for lead generation, branding and content marketing. Created plans for social media growth, website traffic growth, as well as product planning. Helped in defining target markets and formulating strategies for reaching the desired targets. Wrote and proofread articles, ad creative, coordinated with internal marketing teams for the organization’s content strategy. Strong in formulating marketing strategies through proper market research
- Deployed lead generation campaigns and used extensively these platforms: Google Ads, Facebook Business Manager, and Google Analytics.
- Responsible for collecting and analyzing data from various sources. Created an automated data collection process (ETL) using Zapier, connecting data sources to a Google Sheet for data cleansing and transforming it into a Data Visualization report in Google Data Studio and Grow. Strong knowledge in Data Analytics, Data Warehousing and Data Visualization and Business Intelligence.
- Created several marketing automation processes, such as online forms lead capture to CRM, conditional forms, and email marketing based on conditions. Used extensively these platforms: ActiveCampaign, PipeDrive, Podio, Hubspot, Zapier, MailChimp, GetResponse.
- Managed and optimized the company website and client ecommerce website. Restructured the SEO elements, .htaccess, robots.txt, metadata, and worked with the inhouse developers for website speed optimization.
Sales Funnels for Tbelle and Impact Hygiene
- I created an automated digital sales funnel for both websites, allowing automatic lead capture from form straight to a CRM (Podio, PipeDrive and ActiveCampaign) for sales processing. This includes automation for lead scoring, tracking using GCLID, ValueTrack and UTMs.
- I created a fully automated software ecosystem for Hypervibe. This includes an automated digital sales funnel, lead scoring and tracking using GCLID, ValueTrack and UTMs, email marketing, automated call back functionality, chat bots and call recording.
- With Hypervibe, I also developed a marketing-to-sales full attribution model, matching leads to the sale level. This data management process auto collects information from various sources using integrations, and collects that into a spreadsheet where data is cleansed and transformed (ETL). The data is then loaded into a Business Intelligence software such as Grow and Google Data Studio to create a Visualization Report showing Month-to-Month Sales, MoM Spend vs Revenue, MoM Deals Won/Lost, Win Ratio and more.
Digital Marketing / CRM / WordPress Developer / Marketing Strategy
Industry:
Property / Real Estate
Employment Period:
July 2016 to July 2018 (24 Months)
Duties and Responsibilities:
- Oversight of the marketing team. Developed marketing strategies and real estate developer client projects, usually for lead generation, branding, and content marketing.
- Wrote and proofread marketing content for real estate developer clients, including market positioning, unique selling points and value propositions. Strong in Content Strategy
- Collected and analyzed data collected from various sources. Helped in redefining target markets and devising ideas and strategies for reaching buyers. Strong in Market Research
- Helped in arranging partnerships and sponsorships with local agencies to promote our brands and our clients. Strong in arranging Marketing Events such as Showrooms, Open Houses, and partnerships
- Oversight of the creation of the marketing materials for the client and internal marketing needs. Experience in the Production of Marketing Materials such as brochures, posters, billboard copies and promotional videos.
- Automated the online lead capture to MiDash, Getmoreph’s proprietary CRM software.
- Gothong Southern Properties – market study and proposed branding campaign
- Johndorf Ventures website – features including listing, reservation system, space for project updates and press releases, and more.
- Branding and lead generation campaigns for real estate clients including AyalaLand Premiere (Arbor Lanes), AboitizLand (Seafront Residences), Rockwell Primaries (The Vantage), AcropolisLand (BLOQ Residences) and more.
- Created the company’s website and product websites: getmore.ph, www.getmidash.com , www.getmirealty.com , support.getmidash.com , and support.getmirealty.com
- Created posters, billboards, flyers, brochures and videos for real estate clients.
- Co-authored an ebook that was released on Amazon in December 2017: https://www.amazon.com/dp/B077LFTLTK
- Arranged an event in partnership with Bo’s Coffee (RealtyTalk), a community gathering for real estate practitioners and brokers.
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, Google Data Studio, FB Ads, WordPress, Zapier
Digital Marketing / WordPress Developer
Industry:
Apparel
Employment Period:
April 2015 to July 2016 (15 Months)
Duties and Responsibilities:
- Created the website: www.bloodredclothing.com
- Oversight of the brand’s website development, social media, and other online spaces this includes PPC (FB Ads and Google Search), Content Writing and email marketing.
- Optimized the website for SEO elements of the brand website, including changes to he .htaccess, robots.txt, metadata, and site speed optimization.
- Coordinated with the company owner for the brand’s growth strategies.
Content Writer / SEO Specialist / WordPress Developer
Industry:
Computer / Information Technology (Software)
Employment Period:
September 2008 to April 2015 (79 Months)
Duties and Responsibilities:
- Functioned as a blog manager and content manager of three business blogs
- SEO specialist - made sure that the website and blogs met the current web standards, is SEO driven, and designed to drive organic traffic, fast and mobile ready.
- WordPress Developer - made sure that the website and blogs have 100% uptime
- Curated and published content and made sure the content aligns with the company goal of promoting readership and establishing the brand as an authority in
- Productivity and Time Tracking. Also wrote a number of articles for the blog.
- Created various organic lead generation campaigns, such as email short courses, newsletters, email drips, slideshows, social media marketing, etc.
Systems Administrator
Industry:
Consulting (IT / Science / Engineering & Technical)
Employment Period:
July 2007 to September 2008 (14 Months)
Duties and Responsibilities:
- System Administrator, also taught PC and Networking troubleshooting (CISCO)
Content Writer / Marketing Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2005 to May 2007 (25 Months)
Duties and Responsibilities:
- Researched content and wrote various topics for US-based clients.
Content Marketing Specialist
Industry:
Healthcare / Medical
Employment Period:
September 2024 to December 2024 (3 Months)
Duties and Responsibilities:
- Website Management:
- Update/redesign the current WordPress website
- Implement additional website features e.g. content carousel on the homepage
- Monitor website performance and implement improvements
- Content Creation:
- Research and write weekly articles on relevant topics
- Plan and execute content strategies for the website and social media
- Social Media Management:
- Manage social media platforms (Facebook, Instagram, LinkedIn)
- Respond to social media messages, comments, and engage with the community
- Content Planning and Strategy:
- Familiarity with content planning, strategy, and SEO best practices
Education History
Field of Study:
Computer Science/Information Technology
Major:
Computer Science
Graduation Date:
October 29, 2005
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
- Digital Marketing, Email Lead Generation, Social Media Management, Social Media Marketing, Marketing Strategy, MailChimp, Marketing automation, Google Analytics, WordPress Development, SEO, CSS, HTML, Google AdWords, Facebook Ads, Content Writing, Web Content Writing, Web Content Management, B2B Marketing, Email Marketing, Internet Marketing, XML schema, Local SEO, Technical SEO, SEO Analysis, Copywriting, WordPress Theme Customization,
INTERMEDIATE ★★
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: N/A
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: MSI Dragon
- Processor: Intel Core i5
- Operating System: Windows 10
All-inclusive Rate: USD $12.25/hr
Elizalde
Candidate ID: 273819
ADVANCED
- Digital Marketing, SEO, Data Analysis, Analytical Skills...
INTERMEDIATE
- Web usability, UX Design, Web Design, Web Development...
Median Rate
$12.25
$13.40
if $1 = PHP52
$16.29
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 12.25 per hour or $USD 1061.61 per month
Full Time: $USD 12.25 per hour or $USD 2123.23 per month
Remote Staff Recruiter Comments
- Elizalde started working in digital marketing back in 2016.
- He is proficient in:
- PPC
- SEO - On-page and Off-page
- Email Marketing
- Social Media Marketing
- Devising and implementing marketing strategies
- Competitor Analysis
- Market research
- Marketing Automation
- Content management
- Analytics monitoring
Employment History
DIGITAL MARKETING EXECUTIVE
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
January 2020 to August 2020 (7 Months)
Duties and Responsibilities:
- Develop and improve upon existing marketing strategies
- Consult market research to assess current trends and brand awareness
- Help organize and implement market research to produce relevant marketing information
- Network with suppliers, partner organizations, large contractors and other professionals.
- Help produce reports, company brochures, and related marketing materials and literature
- Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience
- Monitor corporate branding applications across the projects’ marketing materials to deliver quality corporate brand image consistently
- Oversee all marketing activities, take metrics and write performance reports
- Monitor market trends, analysis consumer markets activities to identify opportunities
- Liaise with internal and external teams to ensure that tasks are completed and programs are delivered on time
DIGITAL MARKETING SPECIALIST
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
December 2016 to December 2019 (35 Months)
Duties and Responsibilities:
- Devising SEO, SMM and SEM strategies to drive online traffic to the company websites
- Tracking conversion rates and making improvements to the websites if necessary, or coordinating with an IT resource to implement technical changes if needed.
- Developing and managing digital marketing campaigns including, but not limited to, branding campaigns, e-commerce and Adwords campaigns
- Utilizing and implementing a range of techniques including paid search, SEO and SMM.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
SOCIAL MEDIA SPECIALIST
Industry:
Entertainment / Media
Employment Period:
May 2016 to December 2016 (7 Months)
Duties and Responsibilities:
- Collaborate with content and creative team in building social media campaigns for YuneOh and its partners.
- Plan and execute social media strategies for acquisition.
- In-charge of creating, managing, updating and engagement of all social media platforms for YuneOh. This includes but not limited to: a) Generate, edit, and publish daily content that would entice community members to take action. b) Set up and optimize company pages within each platform to increase the visibility of the Company's social content. c) Create media plans for all social media campaigns
- Generate analytics reports and manage analytics platform for all Social Media accounts of YuneOh. This included but not limited to:
- Continuously improve the appropriate social data/metrics, insights and best practices.
- Generate daily, weekly and monthly reports for YuneOh's social media platforms and YuneOh's campaigns.
- Create weekly report on social media trends and recommendations
- Create weekly analysis of social media platform and all campaign performance
Paid Search & Social Media Specialist
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
June 2022 to Present
Duties and Responsibilities:
- Oversee PPC and paid social campaigns with a monthly budget exceeding AUD $1M, reducing cost-per-acquisition (CPA) by 20% through strategic bid optimization and audience targeting.
- Design and execute multivariate tests on ad creatives, landing pages, and bidding strategies, increasing conversion rates by 10%.
- Maintain an average Google Ads Quality Score of 8+ through keyword refinement and ad relevance optimization.
- Deliver weekly performance reports and strategic recommendations to senior leadership, driving data-informed campaign adjustments.
Web Support Analyst
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
October 2020 to May 2022 (19 Months)
Duties and Responsibilities:
- Managed PPC campaigns for multi-family real estate websites, optimizing ad copy and landing pages to boost lead generation by 10%.
- Supported cross-functional teams in aligning paid ad strategies with website content updates, enhancing user engagement.
- Trained stakeholders on paid search best practices, improving campaign performance and client satisfaction.
Education History
Field of Study:
Engineering (Computer/Telecommunication)
Major:
Computer Engineering
Graduation Date:
October 14, 2000
Located In:
Philippines
License and Certification: :
- Microsoft Advertising Certified Professional (Jan. 2020)
- SEMRush Advertising Toolkit Exam (Jan. 2020)
- Inbound Marketing Certified – Hubspot Academy (Jan. 2020)
- Google Analytics Certification
Skills
ADVANCED ★★★
- Digital Marketing, SEO, Data Analysis, Analytical Skills, Pay per click, SEM, Marketing automation,
INTERMEDIATE ★★
- Web usabilityUX DesignWeb DesignWeb Development
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/9973705072
- Internet Type: DSL
- Hardware Type: Laptop
- Brand Name: Acer
- Processor: Intel 2955U
- Operating System: Windows 10
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Most importantly, the candidate’s case study should reveal tangible results. Did they grow the client’s following by 300%? Were they able to double or triple the website traffic? How did these results manifest in the client’s bottom line? These are just some of the questions that a digital marketer’s case study should be able to answer.
4. Google for testimonials, among other things.
Ah, where would be without this search engine? If you want to examine someone’s paper trail, Google is still your best bet.
Once you Google the digital marketer’s name, look for online reviews, forum posts, and other relevant content they might be in. A quick Google search should also reveal perhaps the biggest red flag for a digital marketer: NOT appearing on a Google search at all.
5. Prepare interview questions to determine their values and cultural alignment.
As with a lot of things, there are many ways to go about digital marketing. While there are lots of talented digital marketers out there, you’d want to pick one whose culture and values align with yours.
Thus, when you’ve narrowed your candidate list and get to the interviews, ask each one about their plans for growing your business. Look out for black-hat SEO strategies that might get you in trouble with Google. Ditto for promoting your business to a platform with a huge audience, but is hardly relevant to your business.
Related read: Five Skills to Look for When Hiring Your Digital Marketer
It’s also advisable to sound out a candidate’s values by asking them about what they deem most important. You are looking for someone who would be a good fit for your organisation, whether you hire remotely or locally.
6. If possible, have them work on a mini-project as a test.
Okay, so this strategy is a bit controversial. However, you won’t see how good a digital marketer is until you see them in action.
You don’t even need to ask them to build a simple website from scratch (unless this is what their job would entail). Depending on their actual job description, you can also have them conduct keyword research or map out an editorial blog calendar for the next two months.
Consider it a litmus test for determining whether the candidate can carry out the job and how well they can do it. Do bear in mind that you may have to compensate them accordingly if the task happens to require considerable time and effort.
Or, you can take the easy route and just request a callback from Remote Staff. We take care of all the pooling and pre-screening of our talented Filipino digital marketers. This way, all you need to do is pick and choose.
Contact us and experience the convenience for yourself today.
Serena has been working remotely and writing content for the better part of the last decade. To date, she's written for Pepper.ph and Mabuhay Magazine, among others, and has churned out more than a thousand articles on everything from The Basics of Stock Market Investing to How to Make Milk Tea-Flavored Taho at home.
