Six Strategies for Successfully Hiring a Digital Marketer

1. Social Media Management (Linkedin, Instagram)
2. Newsletter/Email Campaigns
3. Digital Marketing
4. Canva Designing
5. Content Creation
6. Appointment Management
7. Calendar Management
8. AI Prompt Creation.

• Intense proactivity and aggressiveness in driving to reach goals. Actively and boldly challenges the world, business, and even the areas of others within the business.
• Strongly independent in putting forth their own ideas, which are innovative and original, and if implemented, will change the organization. Resourceful and forceful in overcoming obstacles, vigorously and directly attacks problems; fights back hard when challenged.
• Incredibly strong sense of urgency; this individual is in nearly constant motion, putting pressure on themself and others for immediate results. Unable to do routine work.
• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.

Patricia is an intense, results-oriented, self-starter whose drive and sense of urgency are tempered and disciplined by a concern for the accuracy and quality of the work. Their approach to activities and responsibilities will be well-thought-out, based on thorough analysis and detailed knowledge of all pertinent facts.

Strongly technically-oriented, has confidence in own professional knowledge and ability to get things done quickly and correctly. With experience, will develop a high level of expertise and will be very aware of mistakes committed by self or others. Patricia takes work and responsibilities very seriously and expects others to do the same.

• With 5 years of experience, Pat began her career in the BPO industry as a customer service representative, quickly advancing to a leadership role. She transitioned to remote work, taking on roles as a scheduler, medical assistant, and eventually an executive assistant supporting C-level executives at Clarify Health Solutions and Garten. Pat spent 2 years as an Executive Assistant at Gartan, a health food company, before being promoted to Chief of Staff. In this role, she excelled in social media management, creating content, reels, stories, and long captions for LinkedIn and Instagram. Pat also managed newsletters through HubSpot, followed up on leads, and supervised projects from web and landing page creation to social media posts. She has strong expertise in LinkedIn content and some experience with Instagram. Her skills include Canva design, AI prompt creation for captions, podcast editing, and newsletter send-outs.
• See also worked as a Virtual Assistant/Digital Marketing and did:
  • Social Media Management (Linkedin, Instagram)
  • Newsletter
  • Canva Designing
  • Content Creation
  • Appointment Management
  • Calendar Management
  • AI Prompt Creation.
  • Front Desk Triage New
  • Patient Intake Appointment
  • Scheduling Insurance
  • Verification Fee Calculation
  • Chats with clients in order to complete required consent forms and confirmation of their bookings.
  • Providing patients their benefit based on updates of Omega Outbound calls and emails to clients for follow-up on their responses and appointments
  • Successfully managed the schedules and communications for the COO and VP of Marketing, optimizing their time and productivity.
  • Assisted in the planning and execution of marketing initiatives, contributing to the strategic objectives of the organization.
  • Played a crucial role in recruitment by sourcing top talent and ensuring alignment with the company’s strategic objectives- sourcing, screening and interviewing candidates.
• She has catered a client in the US for 3 years.
• She is proficient with EHR Systems, ICD-10, HCPCS Coding, MS Word, MS Excel, Slack, Ring Central, AMD, and Athena. 
• She is available to start immediately. She is amenable to working the day shift for any part-time or fulltime position.

• Task-focused; quickly notices and pushes to fix technical problems, assertively cutting through any personal/emotional issues. Has aptitude to spot trends in data or figure out how complex systems work.
• Independent, analytical, critical, and creative thinking and action; little need for external validation before action. Private.
• Authoritative and direct, driven to accomplish personal goals; pushes through roadblocks assertively. Communication is direct, to the point, and sometimes brusque.

Patricia is independent and individualistic in thinking and behavior. Has strong ideas and opinions and expresses them with confidence and certainty. Having a willingness to take risk, this individual is likely to develop and act on ideas that are distinctly new or unconventional. This is a creative and nonconformist personality.

In expressing and acting on their ideas, this individual is determined and persistent and has the kind of confidence and nerve involved in initiating innovation or change. Very determined and persistent, once a goal is set they’ll generally push hard to reach it, regardless of the goal’s popularity with others. Undaunted by criticisms or failures.

• creation of campaign on the customer's behalf
• setting up of conversion tracking
• research and keyword analysis
• competitor analysis

• ICS 
• ConnectSales
• Google Keyword Planner
• SEMrush
• Google Calendar

Predictive Index Behavioral Profile - Specialist

predictiveindex.com/reference-profile/specialist/

Strongest Behaviors:

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Kyle is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Kyle, who takes responsibilities very seriously.

• Jeconiah has more than 4 years of experience in digital marketing.
• She is a graduate of BS Biology 
• She has worked as a Social Media Manager/ Digital Marketing Specialist for real estate, education, and e-commerce industries. 
• She has experience working with clients from Australia, the US, and the UK
• She has experience with eCommerce platform like Shopify, and eBay 
• She has experience in different digital marketing tasks which include
  • Curating content for social media posting 
  • Launching organic and paid posts in Facebook, and Google 
  • Managing different social media platforms like Facebook, Instagram, and LinkedIn
  • Creating social media analytics for checking the campaign's performance 
  • Executing email marketing and affiliate marketing 
  • Designing for graphics and simple video editing 
• She has experience with paid advertisement for Facebook, Google, Microsoft (Bing), and TikTok
• The maximum budget she handled on a daily basis for Facebook is PHP 100 and 50 USD for Google
• She also has done SEO on-page optimization, keyword analysis, backlinking 
• In terms of content writing, she has written captions for social media and newsletter 
• One of her notable achievements is that she was able to increase her client's page up to 30% through strategic community management
• She is a confident user of the following tools 
  • Google Analytics 
  • Google Tag Manager
  • Google Ad sense
  • Click Funnel 
  • Mailchimp 
  • Klaviyo 
  • WordPress
  • Go High Level 
  • Active Campaign 
  • Hootsuite 
  • Later.com
  • SEMrush
  • Facebook Meta Business
  • Sales Navigator 
  • Slack 
  • Asana 
  • Adobe Photoshop
  • Adobe Premiere
  • Canva
  • Google Suite
  • Capcut
  • Filmora
• She is available to start immediately.

• Managing social media platforms like Facebook, Instagram, Pinterest, TikTok, YouTube, and Twitter  
• Curating content for different campaigns 
• Conducting competitor analysis and developing social media strategies
• Doing social media reporting by checking the analytics 
• Launching paid ads and organic postings 
• Designing graphics and simple video editing for the campaign 
• Doing social media copywriting 
• Engaging into affiliate marketing 

• Asana 
• Trello 
• Click Up
• Monday.com
• Facebook Business Manager 
• Planoly 
• Later.com
• Hubspot 

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.

• A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Kriz Lienne will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.

• Venus is a graduate of Bachelor's Degree in Computer Science and Information Technology.
• She was a SEO Link Builder Team Leader in a marketing and promotion company where she was responsible for the following:
  • off page optimization
  • engage in guest blogging or posting of activities using guest blogging platforms
• She then became a Key Accounts Specialist Representative where she became a customer service and served as the single point of contact for all service delivery issues.
• She then went back to the digital world and became an SEO Strategist with another digital marketing firm. 
• She is able to do the following tasks:
  • competitive analysis
  • plana and research SEO tactics and strategies
  • SEO experiments
  • prepares link plan for the link building team
  • performs white hat technique
  • technical SEO
  • on page optimization
  • off page optimization
• She is proficient with the following tools:
  • AHREF
  • Google Search Console
  • Google Analytics
• She is ready to start immediately.

• Cristina has 10 years of working experience for hospitality, manufacturing, and advertising companies where some are based in Australia and Europe.
• She started her career as a Payroll Officer and then transition to pursue a profession in digital marketing for 3 years now.
• As Social Media/Digital Marketer, she is exposed on the following tasks 
  • Managing social media platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and YouTube
  • Writing content for social media and websites
  • Performing SEO audits, SEO optimization, competitor analysis, and keyword research 
  • Managing WordPress 
  • Generating social media analytical reports 
  • Executing email marketing campaigns using Mailchimp 
  • Designing basic graphics and simple video editing
  • Doing community management to boost the organic following  
  • Doing affiliate marketing where she scouts for potential US influencers to endorse their products
• She is is knowledgeable with Trello, Canva , Slack, Hootsuite, Grammarly, Copy.ai, Tail wind, Google Analytics, Keyword Planner, Search Console, Trends, SEMrush, SEO Quake, AHREFS, Buffer, Uber Suggest, Mailchimp, WordPress (Elementor as plugin), Facebook Meta Business, Google Suite, ChatGPT, and Google Bard.
• She is readily available.

• Works at a faster-than-average pace, producing results in general accordance with schedules and “the book.”
• Detail-oriented; typically makes and follows a plan to keep track of things and usually follows up to ensure completion.
• Focused on operational efficiencies: thinks about what needs to be done and how it can be done quickly without losing quality.
• Drive to protect the company against risk by doing things in general accordance with established standards.

Maria Cristina is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Maria Cristina, who takes responsibilities very seriously.

• Don has over 10 years of experience working within Education, Marketing & Events Management Industries.
• His skills includes the following:
  • ESL Teaching
  • Events Management
  • Digital Marketing
  • Social Media Marketing & Management (Instagram, Facebook, LinkedIn)
  • Email Marketing
  • Copywriting
  • Graphic Design
  • Video Editing
• He was able to cater/work with clients based in Australia
• Has basic skills also in designing web pages
• Adept with using the following tools/software:
  • Canva
  • Sony Vegas
  • Active Campaign
  • WordPress
  • FB Ads Manager
  • ClickUp
  • Slack
• He is available to start in at least 1 week notice period

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.

A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Adonis will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.

Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.

Michelle Bernice Garcia has a robust background in social media management and marketing, with significant experience in project management, graphic design, and administrative tasks. Her proficiency with various tools and readiness to start immediately make her a strong candidate for roles in marketing and social media management.

Evaluation Comments:

• Michelle has a diverse background in social media management, tech support, and tutorial services.

• She has experience in multiple industries and is capable of handling a wide range of tasks from community management to video editing.

• She is knowledgeable in various tools and is ready to start immediately.

Key Strengths:

• Social Media Management: Advanced skills in managing and marketing on social media platforms.

• Project Management: Proficient in planning, executing, and managing projects.

• Graphic Design: Skilled in creating visual content for various platforms.

• Administrative Support: Strong administrative skills including appointment setting and general admin tasks.

• Training and Development: Experienced in coaching and training.

Technical Expertise:

• Tools: Canva, Google Suite, MS Apps, Vegas Pro, Adobe Premiere, Asana, Trello, Buffer, Hootsuite, ClickUp

Strongest behaviors:

Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.

Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.

Summary:

Michelle Bernice is a confident, independent self-starter with competitive drive, initiative, a sense of urgency, and the ability to make decisions and take responsibility for them. Can react and adjust quickly to changing conditions and come up with ideas for dealing with them.

Her drive is purposeful, directed at getting things done quickly. She is an individual who responds positively and actively to challenges and pressure, and has confidence in their own ability to handle novel problems and people. An outgoing, poised person, a lively and enthusiastic communicator, tending to be a little more authoritative than persuasive in style. Talks briskly, with assurance and conviction and is a stimulating influence on others, while being firm, direct, and self-assured in dealing with them.

• Bernz started her professional career in tutorial services in 2008.
• She also had her career as a tech support in Xbox in a BPO set-up.
• She then ventured into social media management and marketing for 4 years. She has worked with several industries on telecommunication, BPO and hospitality.
• She is able to perform the following tasks:
  • Community Management
  • Social Media Management
  • Social Media Marketing
  • Graphic Design
  • Email Marketing
  • Project Management
  • Video Editing
  • Appointment Setting
  • Admin Tasks
• She is knowledgeable on the following tools:
  • Canva
  • Google Suite
  • MS Apps
  • Vegas Pro
  • Adobe Premiere
  • Asana
  • Trello
  • Buffer
  • Hootsuit
  • ClickUp
• She is ready to start immediately.

• She has been working for 13 years as Paid Media Manager, Paid Media Buyer, Digital Marketing Specialist, Digital Marketing Manager for beauty, digital agency, retail, and business consultancies companies based in US, Malaysia, and Philippines 
• She has strong experience with digital marketing facet which include 
  • Social Media Handling 
  • Social Media Strategy 
  • Email Marketing
  • Content Planning
  • Paid Advertisement 
  • Email Marketing 
• One of her strongest suit is Paid Advertisements wherein she is involved with the following 
  • Planning and allocating budges for paid advertisement in Facebook, Google, Instagram, Twitter, and Bing 
  • Collaborate with the marketing team for visual and contents of the advs 
  • Optimize performing ad sets and revamp non performing ads 
  • Performing AB testing to check the feasibility of the ads 
  • Researching new trends and new ideas to help boost the ads 
  • Strategizing and creating plans for paid ads 
  • Generating reports and monitoring the ads performance 
• She has mostly worked with cosmetic brands, and hair products 
• She has an averaged budget for 
  • Facebook (Meta)- 5,000 USD per month
  • Google 10,000 USD per month
  • Bing- 7,000 USD per month 
• She is a confident user of the following tools 
  • Google Analytics
  • Canva
  • Capcut
  • Meltwater- social listening
  • SemRush
  • SuperMetrics
  • Business Manager 
  • Google Ads Manager
  • Hootsuite 
  • WordPress
  • Wix 
  • Click Funnel
  • Get Response
  • Mailchimp
  • Lead Page
  • Hubspot
  • Klaviyo 
• She cans start as soon as possible 

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

• Caren Tevanny is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

• Experience:
  Japs has over a decade of digital marketing experience, transitioning from SEO in 2012 to a focus on PPC/AdWords. He is proficient in managing end-to-end campaigns, including research, setup, optimization, and collaborating with designers and copywriters. He has worked primarily on lead generation campaigns and is currently freelancing on two US-based remote projects, though he has no experience with Australian companies.

• Software Proficiency:
  Highly skilled in Google AdWords and PPC management, Japs prefers custom reporting over Google Analytics due to conversion discrepancies. He has basic SEO and on-page optimization knowledge but lacks recent link-building experience. He is also comfortable using AI tools and has no CRM data integration experience.

• Specialization:
  Japs specializes in PPC/AdWords with a focus on data analysis and campaign optimization, particularly in high-pressure environments. He is experienced in lead generation, managing seasonal businesses, and using email marketing and coupon offers. He also has expertise in keyword targeting and A/B testing for landing pages.

• Strengths:
  Confident in handling all stages of PPC campaigns, from initial research and setup to ongoing optimization. He collaborates effectively with designers and copywriters to improve landing page performance and prefers custom reporting with key performance indicators for data-driven decision-making.

• Home Office Setup:
  Equipped with an i3 processor, 8GB RAM computer, and a reliable 50Mbps fiber internet connection, Japs is well-prepared for remote work.

• Current Status:
  Currently working on two US-based freelance projects, Japs is open to full-time or part-time roles and can start immediately.

• Background:
  Since 2008, Japs has worked in roles such as Computer Technician, Internet Researcher, IT Support, SEO/SEM Specialist, Consultant, and Digital Marketer in industries like commerce, lending, and consulting. He has developed skills in Digital Marketing, PPC monitoring, SEO, SEM, keyword research, landing page optimization, and campaign creation. He is highly proficient in various tools, including Google Ads, Facebook Ads, Google Analytics, Crazy Egg, and WordPress, among others.

• Japs can start immediately and is eager to expand his digital marketing expertise in new roles.

• Marisol has been working for 8 years in different local companies from Retail, Merchandise, Real Estate, and Digital Marketing industries. She handled different positions such as Buyer, Merchandising Assistant, Training Associate and Virtual Assistant. In 2020 she started her Freelancing job and worked with clients from Thailand, UK, and US. She supported the following tasks:
  • Virtual Assistant
  • Social Media management
  • Lead generation
  • Basic graphic design
  • Administrative support
• Her biggest achievement as Virtual Assistant is building a relationship with her client and provide a quality outlook to the business. 
• She is proficient in tools such as Toggle, Slack, Dialer, Zendesk, Z buyer, Vortex, Google suite, and Microsoft tools.
• Marisol is available to start immediately and she is amenable to working the day shift for any part-time or fulltime position.

• Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
• Detail-oriented; typically makes and follows a plan to keep track of things and usually follows up to ensure completion.
• Focused on operational efficiencies: thinks about what needs to be done and how it can be done quickly without losing quality.

Behavioral Summary
A pleasant and extraverted person, Marisol is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Marisol gets along easily with a wide variety of people.
Their drive is directed at working with and for others. They derive particular satisfaction from doing things for others, the company, management, the team, and for the company’s customers. Cooperative and willing, this individual can be a particularly effective teacher and communicator of the company’s policies, programs, and systems.

• April has more than 8 years of work experience within the Digital Marketing field 
• Has worked mostly for Oil, Beauty, Digital Marketing, and Automotive industries.
• She gained proficiency when it comes to:
  • Content Marketing
  • Email Marketing
  • Social Media Management & Marketing (Facebook, Instagram, LinkedIn, Twitter)
  • Market Research & Analysis
  • Website Management
  • Creative Writing
• She has also some basic experience with SEO particularly with keyword research, PPC and used it as a technique/strategy to drive traffic in company's sites/pages.
• Did copywriting, creation of written & graphic content, build marketplaces and hosted some virtual events.
• She worked mostly with start-up companies but her drive and innovative skills in digital marketing helped the companies build and boost their online presence.
• Adept also with using the following tools/technologies:
  • FB Ads
  • HubSpot
  • Mailchimp
  • WordPress
  • Shopify
  • Magento
  • Canva
  • Mailchimp,
  • In App, (free),
  • Photoshop,
  • Adobe premiere
  • Google Sheet
  • Google Analytics
  • Meta
  • Grammarly
  • Chat GPT
  • Ahrefs
  • SEMrush, 
• She is available to start immediately

• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
• Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
• Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

• April Marie Praz is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.
• A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards.