Many internet users start with browsing (like a Google search). And usually, they just check the first page of the search result to get the answers they are looking for.
And if your website is on the first page results, you're getting more website traffic, which can mean more sales. But then, ranking on the first page is not easy.
Google has a set of algorithms that rank web pages. And it isn't easy to take advantage.
Search Engine Marketing (SEM) specialists are perfect for the job. SEM specialists are experts in creating ads in multiple search engines like Google, Bing, and more.
They can also grow your website organically with proven SEO practices.