Remote Staff Recruiter Comments
Cloyd is a digital marketing professional with over 15 years of experience in digital marketing, lead generation, PPC, SEO, content marketing, WordPress development, and marketing automation. He has worked with companies in the US and Australian markets, managing Google Ads, Facebook Ads, and LinkedIn Ads campaigns, particularly for real estate, e-commerce, mortgage, and service-based businesses.
He has extensive experience managing paid advertising campaigns, developing lead generation funnels, implementing conversion tracking and lead scoring, and creating marketing automation through platforms such as Zapier, ActiveCampaign, HubSpot, and GoHighLevel. He also has strong experience in WordPress website and landing page development, content writing, SEO, email marketing, CRM management, and data analytics using Google Analytics, Search Console, Looker Studio, and Grow.com.
His current overall technical skillset includes:
◦ Digital Marketing
◦ Google Ads / PPC
◦ Facebook Ads
◦ LinkedIn Ads
◦ Lead Generation & Funnel Development
◦ Conversion Optimization
◦ SEO & Content Marketing
◦ Content & Copywriting
◦ WordPress Development
◦ Landing Page Development
◦ Marketing Automation
◦ CRM Management
◦ Lead Scoring & Email Drips
◦ Google Analytics
◦ Google Search Console
◦ Looker Studio / Google Data Studio
◦ Grow.com
◦ Zapier
◦ ActiveCampaign
◦ HubSpot
◦ GoHighLevel
◦ Pipedrive
◦ Encompass CRM
◦ Canva
◦ Photoshop
◦ HTML / CSS
◦ PHP
- He is available to start anytime for any part-time or full-time role.
Predictive Index Behavioral Profile - Guardian
Strongest Behaviors - Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
- Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
- Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
Behavioral SummaryA very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Cloyd will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.
Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.
Cloyd is a digital marketing professional with over 15 years of experience in digital marketing, lead generation, PPC, SEO, content marketing, WordPress development, and marketing automation. He has worked with companies in the US and Australian markets, managing Google Ads, Facebook Ads, and LinkedIn Ads campaigns, particularly for real estate, e-commerce, mortgage, and service-based businesses.
He has extensive experience managing paid advertising campaigns, developing lead generation funnels, implementing conversion tracking and lead scoring, and creating marketing automation through platforms such as Zapier, ActiveCampaign, HubSpot, and GoHighLevel. He also has strong experience in WordPress website and landing page development, content writing, SEO, email marketing, CRM management, and data analytics using Google Analytics, Search Console, Looker Studio, and Grow.com.
His current overall technical skillset includes:
◦ Digital Marketing
◦ Google Ads / PPC
◦ Facebook Ads
◦ LinkedIn Ads
◦ Lead Generation & Funnel Development
◦ Conversion Optimization
◦ SEO & Content Marketing
◦ Content & Copywriting
◦ WordPress Development
◦ Landing Page Development
◦ Marketing Automation
◦ CRM Management
◦ Lead Scoring & Email Drips
◦ Google Analytics
◦ Google Search Console
◦ Looker Studio / Google Data Studio
◦ Grow.com
◦ Zapier
◦ ActiveCampaign
◦ HubSpot
◦ GoHighLevel
◦ Pipedrive
◦ Encompass CRM
◦ Canva
◦ Photoshop
◦ HTML / CSS
◦ PHP
- He is available to start anytime for any part-time or full-time role.
Predictive Index Behavioral Profile - Guardian
Strongest Behaviors - Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
- Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
- Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
Behavioral SummaryA very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Cloyd will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.
Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.
Digital Marketing / Lead Generation / PPC / WordPress Developer
Industry:
Property / Real Estate
Employment Period:
December 2019 to December 2023 (47 Months)
Duties and Responsibilities:
- Ran B2C ‘home loans’ lead generation campaign on Facebook and Google, connecting the lead generation pipeline to Encompass Consumer Connect CRM
- Ran B2B ‘loan officers’ lead generation campaign on LinkedIn, recruitment ad for loan officers in CA to join the o1nemortgage team
- Maintained the website, server, and CRM of the online application form.
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, Google Data Studio, LinkedIn Ads, Zapier, WordPress, Loanzify, Encompass CRM, GetResponse, MailChimp
Data Analyst / PPC / Lead Generation / WordPress Developer
Industry:
Travel / Tourism
Employment Period:
June 2021 to May 2022 (11 Months)
Duties and Responsibilities:
- Created visual reports on Google Data Studio from spreadsheet data, showing PPC campaign breakdown and performance, such as CPC, CTR, Impressions vs Budget, and best performing ads
- Ran FB Display Ads for the clients
- Ran LinkedIn Display Ads for Insurgence Group
- Implemented conversion tracking on Google Tag Manager for the PPC campaign (LinkedIn and FB Ads)
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, LinkedIn Ads,
WordPress, Google Data Studio, Supermetrics
Data Manager / / PPC / Lead Generation / WordPress Developer
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2021 to July 2022 (9 Months)
Duties and Responsibilities:
- Data acquisition from our marketing activities across different social media platforms;
- Integration of data sources to:
- Produce key metrics and usable information to identify trends and patterns,
- Develop and maintain interactive dashboards for Client and Agency reporting;
- Set up and maintain campaigns in Facebook Ads and Google Ads according to the Agency's specifications;
- Set up and maintain Landing Pages on Client websites according to the Agency's specifications;
- Develop and maintain Agency's hosting and email systems, including Email Marketing;
- Integrate various software and SAS tools to assist in Agency workflows;
- Maintain an established Laravel website (only when it breaks - no new development required)
Digital Marketing / CRM / WordPress Developer
Industry:
Education
Employment Period:
February 2021 to September 2021 (7 Months)
Duties and Responsibilities:
- Identify target audience and grow email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Upgrade our email templates
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Ensure emails follow industry policies and best practices
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
Used these platforms and apps: WordPress, AccessAlly, Teachable, ActiveCampaign
SEO / Digital Marketing / Lead Generation
Industry:
Entertainment / Media
Employment Period:
August 2019 to December 2019 (4 Months)
Duties and Responsibilities:
- Created visual reports on Google Data Studio from spreadsheet data, website data, Google Analytics and
- Google Search Console showing the KPI metrics, such as demographics, page views, view views, and
- engagement
- Created marketing automation for lead generation using Zapier, ActiveCampaign, and LiveChat, and
- integrated the lead generation funnel between Facebook, Instagram and the ActiveCampaign CRM
- In ActiveCampaign, implemented a lead scoring system based on lead quality and lead engagement
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, Google Data
Studio, WordPress, Zapier, LiveChat, ActiveCampaign CRM
Digital Marketing / SEO / Lead Generation
Industry:
Employment Period:
August 2018 to June 2019 (9 Months)
Duties and Responsibilities:
- Created strategies for lead generation, branding and content marketing. Created plans for social media growth, website traffic growth, as well as product planning. Helped in defining target markets and formulating strategies for reaching the desired targets. Wrote and proofread articles, ad creative, coordinated with internal marketing teams for the organization’s content strategy. Strong in formulating marketing strategies through proper market research
- Deployed lead generation campaigns and used extensively these platforms: Google Ads, Facebook Business Manager, and Google Analytics.
- Responsible for collecting and analyzing data from various sources. Created an automated data collection process (ETL) using Zapier, connecting data sources to a Google Sheet for data cleansing and transforming it into a Data Visualization report in Google Data Studio and Grow. Strong knowledge in Data Analytics, Data Warehousing and Data Visualization and Business Intelligence.
- Created several marketing automation processes, such as online forms lead capture to CRM, conditional forms, and email marketing based on conditions. Used extensively these platforms: ActiveCampaign, PipeDrive, Podio, Hubspot, Zapier, MailChimp, GetResponse.
- Managed and optimized the company website and client ecommerce website. Restructured the SEO elements, .htaccess, robots.txt, metadata, and worked with the inhouse developers for website speed optimization.
Accomplishments:
Sales Funnels for Tbelle and Impact Hygiene
- I created an automated digital sales funnel for both websites, allowing automatic lead capture from form straight to a CRM (Podio, PipeDrive and ActiveCampaign) for sales processing. This includes automation for lead scoring, tracking using GCLID, ValueTrack and UTMs.
Marketing Automation/CRM for Hypervibe
- I created a fully automated software ecosystem for Hypervibe. This includes an automated digital sales funnel, lead scoring and tracking using GCLID, ValueTrack and UTMs, email marketing, automated call back functionality, chat bots and call recording.
Data Visualization, Data Analytics, Data Warehousing, ETL, Google Data Studio
- With Hypervibe, I also developed a marketing-to-sales full attribution model, matching leads to the sale level. This data management process auto collects information from various sources using integrations, and collects that into a spreadsheet where data is cleansed and transformed (ETL). The data is then loaded into a Business Intelligence software such as Grow and Google Data Studio to create a Visualization Report showing Month-to-Month Sales, MoM Spend vs Revenue, MoM Deals Won/Lost, Win Ratio and more.
Digital Marketing / CRM / WordPress Developer / Marketing Strategy
Industry:
Property / Real Estate
Employment Period:
July 2016 to July 2018 (24 Months)
Duties and Responsibilities:
- Oversight of the marketing team. Developed marketing strategies and real estate developer client projects, usually for lead generation, branding, and content marketing.
- Wrote and proofread marketing content for real estate developer clients, including market positioning, unique selling points and value propositions. Strong in Content Strategy
- Collected and analyzed data collected from various sources. Helped in redefining target markets and devising ideas and strategies for reaching buyers. Strong in Market Research
- Helped in arranging partnerships and sponsorships with local agencies to promote our brands and our clients. Strong in arranging Marketing Events such as Showrooms, Open Houses, and partnerships
- Oversight of the creation of the marketing materials for the client and internal marketing needs. Experience in the Production of Marketing Materials such as brochures, posters, billboard copies and promotional videos.
- Automated the online lead capture to MiDash, Getmoreph’s proprietary CRM software.
Accomplishments:
- Gothong Southern Properties – market study and proposed branding campaign
- Johndorf Ventures website – features including listing, reservation system, space for project updates and press releases, and more.
- Branding and lead generation campaigns for real estate clients including AyalaLand Premiere (Arbor Lanes), AboitizLand (Seafront Residences), Rockwell Primaries (The Vantage), AcropolisLand (BLOQ Residences) and more.
- Created the company’s website and product websites: getmore.ph, www.getmidash.com , www.getmirealty.com , support.getmidash.com , and support.getmirealty.com
- Created posters, billboards, flyers, brochures and videos for real estate clients.
- Co-authored an ebook that was released on Amazon in December 2017: https://www.amazon.com/dp/B077LFTLTK
- Arranged an event in partnership with Bo’s Coffee (RealtyTalk), a community gathering for real estate practitioners and brokers.
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, Google Data Studio, FB Ads, WordPress, Zapier
Digital Marketing / WordPress Developer
Industry:
Apparel
Employment Period:
April 2015 to July 2016 (15 Months)
Duties and Responsibilities:
- Created the website: www.bloodredclothing.com
- Oversight of the brand’s website development, social media, and other online spaces this includes PPC (FB Ads and Google Search), Content Writing and email marketing.
- Optimized the website for SEO elements of the brand website, including changes to he .htaccess, robots.txt, metadata, and site speed optimization.
- Coordinated with the company owner for the brand’s growth strategies.
Content Writer / SEO Specialist / WordPress Developer
Industry:
Computer / Information Technology (Software)
Employment Period:
September 2008 to April 2015 (79 Months)
Duties and Responsibilities:
- Functioned as a blog manager and content manager of three business blogs
- SEO specialist - made sure that the website and blogs met the current web standards, is SEO driven, and designed to drive organic traffic, fast and mobile ready.
- WordPress Developer - made sure that the website and blogs have 100% uptime
- Curated and published content and made sure the content aligns with the company goal of promoting readership and establishing the brand as an authority in
- Productivity and Time Tracking. Also wrote a number of articles for the blog.
- Created various organic lead generation campaigns, such as email short courses, newsletters, email drips, slideshows, social media marketing, etc.
Systems Administrator
Industry:
Consulting (IT / Science / Engineering & Technical)
Employment Period:
July 2007 to September 2008 (14 Months)
Duties and Responsibilities:
- System Administrator, also taught PC and Networking troubleshooting (CISCO)
Content Writer / Marketing Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2005 to May 2007 (25 Months)
Duties and Responsibilities:
- Researched content and wrote various topics for US-based clients.
Content Marketing Specialist
Industry:
Healthcare / Medical
Employment Period:
September 2024 to December 2024 (3 Months)
Duties and Responsibilities:
- Website Management:
- Update/redesign the current WordPress website
- Implement additional website features e.g. content carousel on the homepage
- Monitor website performance and implement improvements
- Content Creation:
- Research and write weekly articles on relevant topics
- Plan and execute content strategies for the website and social media
- Social Media Management:
- Manage social media platforms (Facebook, Instagram, LinkedIn)
- Respond to social media messages, comments, and engage with the community
- Content Planning and Strategy:
- Familiarity with content planning, strategy, and SEO best practices
Senior Google Ads Specialist
Industry:
Environment / Health / Safety
Employment Period:
August 2025 to Present
Duties and Responsibilities:
In charge of Google Search ads, spending around 3-4000 USD daily and maintaining high quality
leads and a respectable CPAAM JANITORAL SERVICES (BRUNTWORK)
Field of Study:
Computer Science/Information Technology
Major:
Computer Science
Graduation Date:
October 29, 2005
Located In:
Philippines
License and Certification: :
N/A