Business owners often wear different hats throughout the day. Apart from their preference for being more hands-on in building their companies, this also helps them save on labour costs.
And it works, at least in the beginning.
But as your company grows, doing everything yourself becomes counterproductive.
Copywriting, for example, is an important component of marketing and advertising. Done right, it can expand your brand’s reach to thousands, even millions, of people around the world. But what if you don’t have the time (or the talent) to sit down for hours just to find the right words?
Struggling to come up with good copy to help drive your business forward? Why not just hire a professional copywriter? Here are six solid benefits to delegating your company’s copy to someone else who could do it better:
It’s normal for entrepreneurs and business owners to take on as many jobs as possible. You might find yourself answering customer inquiries, posting on social media, or even delivering the products yourself, especially in the beginning. Ask anyone who’s ever started a business.
However, this isn’t the most efficient use of your time. If you have to write email sequences yourself or keep passing them on to different employees, it would keep you or your staff from focusing on things you’re better at. And this can lead to mixed, inconsistent results.
Hiring a permanent writer takes this off your hands and also ensures the consistent quality of the resulting copy.
Produce High-Quality Content
First impressions last. Customers aren’t likely to forget major marketing blunders, especially in the age of the internet and social media. With an experienced copywriter on your team, this is less likely to happen.
With their training and expertise, they can produce copy that will attract your target market or audience and help increase the number of leads coming in. They can also ensure that your messaging is consistent with your brand by communicating in the language that your core audience understands.
Improve Your Brand’s Credibility
Not to be a grammar Nazi, but let’s face it. Copy that’s riddled with grammatical and spelling errors doesn’t exactly inspire confidence, does it? This applies to all businesses, whether you’re a start-up or a multinational company.
However, if writing isn’t your strong suit, delivering grammatically sound copy can be tricky. Sure, you can spend hours or brain cells on the endeavour, but why do that when you can just hire someone who can do the same in half the time?
Words have the power to entice, convince, or compel your customers to buy your products and services. But first, you’ll need a wordsmith who can weave the right words together to generate effective copy.
Copywriting is both an art and a science, and a great copywriter can combine both informative and emotional content for maximum impact on a customer’s mind. This can increase your leads and your sales as a result, and customers that won’t buy your products or services right away will at least recall them once the need for such arises.
Keep Your Copy Fresh and Relatable
Knowing your industry is an advantage. However, you never want your copy to come across as technical and cold.
While a good copywriter always does their research, they’re also able to explain the unique selling points of your products and services in a way that your target customers can understand.
Connect With Potential Customers Across Platforms
Different platforms require different writing styles. A good copywriter recognises this and makes the necessary adjustments.
A blog for Facebook? Sure. A compelling tweet on Twitter? Why not?
Talented writers, for instance, can take the same topic or offer and make it work across different platforms. Done right, this can help boost your overall social media and online presence, which, in turn, can generate more leads for your business.
Need a skilled copywriter to take your business to the next level? Well, you’re in luck.
Remote Staff has been helping AU SMEs and entrepreneurs like you for the last 14 years and counting through our remote workers from the Philippines. Whether you’re interested in hiring a copywriter, content writer, or even a researcher, we’re sure to have (or find) the right one for you.