Sales is all about numbers. However, it’s not enough to just have thousands of followers on Facebook. The more important question is, how many of those leads can you convert into customers?
As a business owner, you will want to explore different ways to expand your reach. Thanks to technology and the internet, it’s easier than ever to find and connect with your target audience. However, even if you can do your own lead generation activities, you’re probably better off putting your time and energy towards more important things.
This is where an expert comes in, specifically a lead generation specialist can help you turn your loyal followers into paying customers.
How? Let’s take a look.
What is a Lead Generation Specialist Exactly?
A lead generation specialist helps generate and convert leads into loyal customers for your brand without using traditional cold calls. Best of all, their methods are backed by research and more importantly, experience.
Depending on their expertise and preference, many specialists combine different tactics such as blogs, virtual events, coupons, ebooks, and social media promotion, among other things. Through these strategies, they can help develop genuine interest in your brand among your target customers without being pushy.
Benefits of Hiring an Expert Lead Generation Specialist
Still unconvinced about hiring a skilled lead generation specialist? Here are six benefits that might persuade you otherwise.
Managing a business means that your hands are almost always full. This is especially true if you’re running a start-up where you’re constantly making adjustments as you establish your business.
Having a talented lead generation specialist on your team means one less thing for you to worry about. S/he can develop lead generation plans that are especially suitable for your business model and product or service offering/s.
Furthermore, what business wouldn’t benefit from an industry expert’s insights?
Improve Existing Strategies
Sure, you probably know the ins and outs of your business, but your strategies might not always work regardless. This is where an outsider’s input, particularly an expert’s, would come in handy.
An expert will be able to take a look at your existing campaigns and tell you exactly what needs to be improved. Better still, you can decide just how big of a role their support will play in your company. For example, they can provide suggestions and you can decide which ones you’ll implement.
Collect More Contact Information
Lead generation basically boils down to reaching out to more people and giving them more reasons to support your brand. But it can be difficult to do this if you also have to worry about daily operations, product development, and employee management.
Hence, delegating this important task can give you better results. For example, a specialist can create landing pages that can extract contact information through engaging means, such as giving free ebooks in exchange for an email address.
Tap Into More Opportunities
Engaging with content creators and social media influencers can expand your reach further. If you don’t know how to approach these people, your lead generation specialist can help.
The right one should be equipped for doing the research, finding new industry partners, and reaching out to personalities who can help promote your products and services.
Track Marketing Analytics
Social media and web platforms give you the opportunity to monitor and track your online presence to see where you can improve. Thus, you can check how many people visited your website, which countries they’re from, or even which part they stopped reading (if you also sent them a newsletter).
However, these reports can be technical at times and you probably don’t have enough time to review all of them carefully. If you have a lead generation expert, they can do this on your behalf and generate an accurate and easy to read report for you.
Engage with Leads
Sales isn’t a one-time approach. The customer journey doesn’t (and shouldn’t) end with purchase, hence the need for an effective sales funnel at every step.
An expert in lead generation can identify the best time to engage with a potential customer. More importantly, they know how to build your brand image in the most subtle and genuine way while they’re at it.
There’s no shortage of digital marketing talent out there. Hiring the right ones is crucial for your business, especially now where most transactions are done online. Fortunately, the right staff are well within your reach.
Remote Staff has been providing AU businesses and entrepreneurs like you with skilled remote workers from the Philippines for more than a decade already. Aside from hiring, we also help with onboarding and monitoring. So, if you need a lead generation expert, you know where to look. *wink* *wink*