The global pandemic canceled a lot of events last year. Seminars, trade shows, and even the 2020 Tokyo Olympics and Dubai Expo 2020 were no exception, leading to billions of dollars in losses.
And so, virtual events became a thing. But contrary to the belief that they started during the pandemic, online events have actually been around even before 2020. Many organisers already saw its potential, but the pandemic expedited virtual events becoming mainstream.
Although there’s still no substitute for the fun and excitement that comes with meeting new people face-to-face, virtual events are the next best thing. In some ways, they also offer more flexibility since you don’t even need to leave the house to attend them.
And on the business side, virtual events are also a great opportunity to promote your products and services to a wider audience. Let’s explore the benefits and possibilities:
Wider reach, lower overhead costs
The remote work setup gave most of us additional time for recreation and learning. For content creators and life/business coaches, this presents a golden opportunity to market their services and expertise.
Unlike traditional events, online courses and webinars don’t require renting a space or booking accommodations for attendees or special guests. All you need is a reliable live streaming studio or video platform and you’re good to go.
This way, you get to monetise your expertise without limiting your audience. Not only does it allow you to offer courses on multiple topics, but it also enables you to expand your reach beyond geographical borders. The sky’s the limit, basically.
Less logistical headaches
How many conferences have you missed out on due to scheduling conflicts? Fortunately, this hardly ever happens with online ones. For one thing, we can easily jump from one conference to another without the hassles of traffic or long distances, thanks to our gadgets.
Online conferences are great avenues for connecting with like-minded professionals. For instance, if you’re managing a software company or you’re running a tech startup, an online event can make for a great promotion and marketing strategy.
Best of all, it’s easier to Invite participants such as famous vloggers, CEOs, and other respected authorities in your field. They don’t even need to be in the same location or time zone as you, after all.
Easier lead generation
A lot of professionals are looking for productive ways to spend their newfound free time. Thus, a lot of them attend webinars related to their fields of expertise or even their interests.
So, how can you capitalise on this? Figure out what your target market is interested in and then create a webinar based on the results. For example, if you own a software company, you can invite well-known clients in related industries who are using your software to your event and then facilitate a discussion about how the software benefits them particularly.
It goes without saying that this is already a subtle promotion of your services. Best of all, the registration process allows you to generate leads from your participants’ contact details. You can use these to touch base with them again sometime in the future, if needed.
Unparalleled convenience thanks to technology
Your medium is your message. Thus, picking the right platform and tools to deliver such is crucial. This is especially true if you want your target audience to appreciate the importance and relevance of your products and services.
Fortunately, technology makes it fairly easy and relatively inexpensive to organise an online event. You can choose from Zoom, Google Hangouts, Facebook, YouTube, or even Skype, depending on your target audience’s preferences.
Still, organising events, whether physical or virtual, takes a lot of planning. It definitely helps to have the right team (or virtual assistant) who can assist you.
Fortunately, you can count on Remote Staff to provide you with skilled virtual assistants (or even an entire remote organising team!) from the Philippines. For more than a decade now, we’ve been assisting AU entrepreneurs like you in finding, hiring, and retaining top talents for various needs.