2024 Holiday Sales Boost: 10 Digital Marketing Strategies You Can’t Afford to Ignore

• Maika has been working for 4 years. She started as a Customer Service Representative/Retention Sales Specialist in a BPO company before she graduated college in 2019. After she finished her degree in food technology, she worked as a Quality Assurance Inspector at a local manufacturing company. She then worked remotely as a Virtual Executive Marketing Assistant and Social Media Manager mostly to real estate businesses in the US.
• She has worked part-time for a company based in California. Her digital marketing tasks include developing social media campaigns, updating social media content across all channels, scheduling posts, events, and updates, and responding to reviews online.
• Overall, she is confident in performing the following:
  • social media management
  • content creation
  • graphics designing
  • photo and video editing
  • web designing
  • SEO
  • email marketing
  • customer service
• She has experience running paid ad through meta and has done organic Ads via Google Mybusiness 
• The maximum budget that she handled was at around 300 USD for 10 days for an open house campaign for real estate that leads to increase of number of expected attendees atleast 30 percent and has been able to sell a property 
• She has also done competitor analysis and social media analytics 
• She has also executed administrative tasks such as appointment setting, cold calling, and database management.
• She is proficient in the following tools/software applications:
  • Facebook, Instagram, Twitter, LinkedIn
  • Google MyBusiness
  • Meta Ads
  • Mailchimp
  • Trello
  • Salesforce
  • WordPress
  • Canva
  • Photoshop
  • CapCut 
  • DocuSign
  • Microsoft Office
  • Google Suite
• Maika is available to start immediately and is amenable to working the day shift for a part-time or full-time position.

• Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
• Persistence; consistent pursuit of goals in calm, methodical manner even when setbacks occur.
• Teaches and shares; often working collaboratively with others to help in any capacity.

Maika Mae is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

Her work pace is faster-than-average and she can learn quickly, but rather generally, if left on their own. Because of their strong social orientation, group learning, mentors, and coaches are most effective.

• Kath is an SEO professional with more than 4 years of relevant experience. She holds a degree in Hospitality Management but decided to pursue a career in marketing. She had her very first client in March 2021 where she was an NFT Graphic Artist. Concurrently, she got hired in a legal staffing company in the US as an SEO Specialist. After this engagement, she was employed by an outsourcing agency and provided her SEO services to 3 clients in eCommerce, HVAC and plumbing, and training & consultancy based in the UK.
• In 4 years, Kath undeniably became well-versed with the following:
  • On-page and off-page SEO
  • Technical Optimization
  • Guest posting
  • Website building and maintenance
  • Competitor analysis
  • Running PPC ad campaigns
  • Keyword research
  • White, gray, and black hat SEO
  • Social media marketing
  • Content creation and posting to both social media and website
  • Content planning
• Some of her achievements so far are being able to rank two of her clients from 8th and 10th place to first rank in Google Search for consecutive months.
• She created content like blogs and articles for landing pages with topics about plumbing, HVAC, machinery, wigs, medical, and construction.
• For social media marketing, she used different platforms like Facebook, Instagram, X, and LinkedIn.
• She used a variety of tools and applications such as WordPress, ElementorPro, Yoast SEO, Avada, SEMRush, AHREF, Onpage.ai, ChatGPT, Canva, Photoshop, Screaming Frog, Google Ads, Google Analytics, Google Search Console, SEO Minions, Keyword Everywhere, Google Document, ClickUp, Asana, Trello, Monday.com, Boxer, Slack, MS Teams, Hubstaff, Shopify, and Google Trends. She does not have prior experience using Go HighLevel but is excited to learn.
• She can start immediately.
• She is amenable to working on any shift, whether part-time or full-time.

• Marius has over 12 years of work experience mostly within Marketing, BPO & Real Estate Industries. He handled roles for Social Media Admin, Real Estate Sales and Marketing, Customer Service & Virtual Assistance. He's well-skilled in terms of doing the following tasks:
  • Sales & Marketing
  • Social Media Marketing & Management
  • Digital Marketing
  • Content Marketing
  • Research
  • Appointment Setting
  • Property Matching & Listings
  • Cold & Warm-Callings
  • Marketing Strategies
  • Public Relations
• One of his greatest achievements is when he was working for a real estate company and was able to produce half a billion in sales and increase their social media presence. 
• He is well adept also in using the following tools/technologies
  • Social Media (Facebook, Pinterest, Instagram, TikTok, Twitter)
  • MS Office
  • Tweetdeck
  • Adobe Photoshop & Premiere
  • Basic WordPress
• He is available to start immediately full-time for any schedules

• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

Unassuming, unselfish and has a genuine interest in other people and a strong, intuitive understanding of them. Outgoing and friendly, they enjoy working with others and is lively, warm company.

A pleasant and extraverted person, Marius Reginald is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Marius Reginald gets along easily with a wide variety of people.

• Mae has a bachelor's degree in Accountancy. She has been working for almost 12 years in the Real-estate, Digital Marketing, and Business Process Outsourcing handling financial accounts where she handled and performed roles such as Financial Account Associate, Database Manager, Digital Marketing Virtual Assistant, Executive Assistant, and Real-Estate Virtual Assistant. She catered to Clients from Australia and US.
• She attended an online course for Xero Accounting.
• She worked as a Financial Account associate where she was task to do the following:
  • Customer Service
  • Phone Support
  • Process refunds
  • Resolved customer complaints via phone and verify account information.
  • Helped Clients with their Debit and Credit Card Accounts.
  • Assisted them with refunds and waiving fees.
  • Processed Credit Card Payment
  • Checked Credit Card Statements Pin and Card Activation
  • Assist clients with fraudulent transactions on their cards
• She has been working as a Virtual Assistant for almost 3 years and has a background doing the following tasks:
  • Basic Accounting
  • Accounts receivable management
  • Accounts payable management
  • Prepare financial reports and statements
  • Client and vendor management
  • Appointment setting
  • Email marketing
  • B2C and B2B marketing
  • Phone Support 
  • Cold calling
  • Contract Management
  • Copywriting
  • Social Media Marketing
  • Sales 
  • Product Research
  • Process Order
  • Creating contents
  • Qualifying leads
  • Administrative tasks
  • Assist in Transaction management
  • Property management
• She is proficient in using Salesforce, Chime, Sisu, Xero, Receipt Bank, A2x, Flodesk, ShopifyClickUp, MailChimp, Microsoft Office ( Outlook, Word, etc. ), Google Workspace, Active Campaign, Calendly, Canva, Zoom, Hubspot and Slack.
• She can start asap, is amendable working any shifts, and open to any full-time or part-time role.

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.

MAE is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within their area of expertise. Works at a steady, even pace, leveraging their background for the betterment of the team, company, or customer.

With experience and/or training, they will develop a high level of specialized expertise. Serious and dedicated to the job and the company. Their work pace is steady and even-keeled, and they’re motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to their decision-making; MAE plans ahead, double checks, and follows up carefully on decisions and actions.

• Edji has been working for almost 9 years in the real-real estate, health and wellness, educational institutions and, business process outsourcing handling telecommunications accounts where she supported the following tasks:
  • Account Management 
  • Project Management 
  • Executive Virtual Assistance
  • Email Marketing
  • Social Media Management 
  • Property Management
  • Technical Support
  • Billing and Retention
  • Lead Generation 
  • Customer Correspondence
  • Sales 
  • SEO
  • Video editing
  • Administrative tasks
• As an Account/ Project Manager, she has been involved in doing 
  • Delegating of tasks for VA and back-end supports 
  • Creating Progress reports to be sent out to the client 
  • Making KPI measurements to keep the team on track with task 
  • Acting as POC for any concerns relating to project requirements 
  • Strategizing best practices in delivering the task 
  • Supporting the clients with needs and providing assistance with the completion of projects 
• She has also knowledge with eCommerce designing and eCommerce eco system 
• She gained 6 years in rental property management for short, mid and long term rentals.
• She is proficient in using the following tools 
  • AirBnB
  • VRBO
  • Click up 
  • Asana 
  • Trello 
  • HubSpot
  • Notion 
  • AirTable 
  • Monday.com 
  • Loomly
  • Ring Central 
  • Slack 
  • Go Daddy 
  • WordPress
  • Basecamp
• She can start asap, is amendable working any shifts, and open for any full-time or part-time role.

• Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
• Comfortably fluent and fast talk, in volume. Enthusiastically persuades and motivates others by considering their point of view and adjusting delivery.
• Collaborative; usually works with and through others. Intuitive understanding of team cohesion, dynamics, and interpersonal relations.
• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.

• Ergielyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Her congenial personality and friendly, interested attitude make them readily approachable. Ergielyn gets along easily with a wide variety of people.

  Her drive is directed at working with and for others. She derive particular satisfaction from doing things for others, the company, management, the team, and for the company’s customers. Cooperative and willing, this individual can be a particularly effective teacher and communicator of the company’s policies, programs, and systems.

• Arbi is a Mechanical Engineering graduate and has been working for 5 years now, with 4 years of writing experience. He worked with clients in the real estate, digital marketing and publishing industries. He was an SEO/SEM/Content Writer for an AU and US-based client and performed the following:
  • Keyword research
  • Proofreading
  • SEO content writing
  • Copywriting
  • Email marketing
• Presently, he helps an e-commerce client with its website management for they recently migrated from WordPress to Ghost CMS. He works for around 15 to 20 hours each week for the task on a flexible schedule.
• He is also knowledgeable in inbound marketing, content marketing, buying personas, content creation, lead generation, and sales funneling.
• He wrote articles about arts, automotive, culture, food, and current events for the B2B and B2C markets.
• He has done several blog articles, product descriptions, and product review 
• His content ranges between 1500-3000 words per article.
• He has also worked as SEO analyst where he checked content performance and generating reports for SEO contents 
• He has used SnapSeed and Affinity for photomanipulation for images that needs to upload in blog post 
• He has also been exposed to doing keyword research, on-page, and off-page optimization
• He used AHREFS, SEMrush, Google Search Console and Analytics, Surfer SEO, Screaming Frog, Jasper AI, WordPress, Ghost, Wix, Jira, Basecamp, Square Space, Click Up, Asana, Trello, Slack, MS Teams, and Google Workspace
• He can start immediately and is amenable to working in any time zone.

• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.
• Methodical, steady, and even-paced; loses productivity when interrupted.
• Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.

• Doreen worked in a bank for 13 years. She started as a Customer Service Assistant and became a Marketing Officer after around 9 years.
• In 2019, she shifted to remote working and provided her services to real estate clients where she performed the following:
  • Virtual Assistance
  • Lead Research and Generation
  • Email Marketing and Campaign
  • Data Mining
  • Digital Marketing 
  • Data Entry
  • Administrative task
  • Customer Service
  • Marketing Assistance
• She can generate 50 leads/hour.
• She had a chance to create automation workflow for an email campaign of one of her clients but most of her experience is manual email follow-up to leads.
• She is proficient in MS Office Apps, CRMs like HubSpot and Salesforce, LinkedIn, Sales Navigator, and Apollo.
• She is knowledgeable in Trello and Canva.
• She is available anytime and open for any full-time or part-time position.

• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
• With an ability to concentrate on the task at hand, is generally more focused on the technical matters than the social ones. Consistent and thoughtful.

Doreen is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within their area of expertise. Works at a steady, even pace, leveraging their background for the betterment of the team, company, or customer.

With experience and/or training, they will develop a high level of specialized expertise. Serious and dedicated to the job and the company. Their work pace is steady and even-keeled, and they’re motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to their decision-making; Doreen plans ahead, double checks, and follows up carefully on decisions and actions.

• Roma is a graduate of Production Design
• She has 4  years of relevant work experience in E-learning, Food and Beverage, and Pharmaceutical companies
• She has worked with clients based in Australia, Canada, US, and Philippines 
• She is adept at doing the following tasks:
  • Market research and analysis
  • Data Analysis
  • Marketing Plan
  • Social media content and management
  • Content mapping
  • Sales management
  • Events coordination
  • Project Management
  • Video and Photo Editing
  • Script writing
  • Content writing
• She has experience with SEO (on page and off page) and has done keyword research and SEO strategies 
• She has also done executing paid ad campaigns for Facebook, Instagram, and LinkedIn 
• Her biggest campaign was for brand awareness project that resulted for 20 percent increase for following on her clients social media accounts
• She is proficient in using the following tools:
  • Adobe Creative Suites
  • Canva Pro
  • SketchUp Pro 8
  • Adobe Premiere
  • Final Cut X
  • Google Ads
  • Google Analytics
  • Facebook Ads
  • YouTube Ads
  • Instagram
  • LinkedIn
  • SEMrush
  • Asana
  • WordPress
  • Keynote
  • Mailchimp
  • HubSpot
  • Salesforce
  • Hootsuite
• She is available to start immediately and is amenable to working on a dayshift schedule for any full-time role.

Predictive Index Behavioral Profile - Maverick
https://www.predictiveindex.com/reference-profile/maverick/
 

Strongest Behaviors

• Relative persistence as goals are pursued; keeps at it even when problems pop up. Steady, slower to change.
• Somewhat casual with rules. More focused on the goal than how to get there; delegates some of the implementation details.
• Generally takes each day as it comes, greeting it with few worries and relaxed demeanor, particularly if there’s some predictability involved.

Behavioral Summary

A very independent, confident, decisive, self-starter, intense and driving. She has a strong sense of urgency, can react and adjust quickly to changing conditions, generate novel ideas, and deal with them swiftly.

• Janelle has been working for 8 years in a manufacturing, banking, and IT business solutions company.
• She is confident in creating data points from different systems like Hubspot and google analytics.
• She is adept with email marketing, end-to-end project management, and social media management.
• With her relevant work experiences in doing digital marketing campaigns, she has strengthened her creativity and analytical skills.
• She is proficient in the following applications:
  • MS Office, SharePoint
  • CRM - SAP, Salesforce, Hubspot
  • Marketing automation tool - Marketo, Hubspot, Mailchimp, Salesforce Pardot
  • Content Management System - Adobe Experience Manager
  • Data Visualization - Power BI
  • Web Analytics - Google Analytics
  • E-commerce Platform - Magento
  • Graphic Design Platform - Canva

Predictive Index Behavioral Profile - Collaborator
https://www.predictiveindex.com/reference-profile/collaborator/

Strongest Behaviors

• Persistence; consistent pursuit of goals in calm, methodical manner even when setbacks occur.
• Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.

Behavioral Summary
Janelle is a warm, informal, outgoing, and congenial person who gets along comfortably with most people, meets new people easily and enjoys doing so, and works as well in group situations as well as one-on-one. A persistent, eager helper; has the kind of comfort with intangibles required to do work requiring an intuitive understanding of others’ viewpoints and feelings.

This individual is able to reach and stimulate others while being aware of and sympathetically interested in their needs. Unselfish and derives satisfaction from doing things for other people and being liked and appreciated by them for doing so.

• Experience: Over 2 years of experience in social media management, web design, SEO, and virtual assistance, working with international clients across industries like cosmetics, business coaching, marketing, and health.
• Specialization: Skilled in content creation, SEO (on-page/off-page), FB Ads, website design and maintenance, social media marketing, and performance analysis.
• Software Proficiency: Proficient in Canva, Filmora, Monday.com, Webflow, Wix, Shopify, Klaviyo, Yoast SEO, AHREFS, Google Analytics, and HTML/CSS; beginner in SEMrush and Google Looker Studio.
• Strengths: Adaptable, quick learner, highly organized with strong time management skills, and experienced in collaborating with international clients to deliver impactful results.
• Home Office Setup: Equipped with an MSI Modern C4 M laptop (12GB RAM) and a stable internet connection with a reliable backup.
• Current Status: Available immediately for part-time or full-time work in any time zone; previously worked part-time for a UK-based client.
• Education: Mechanical Engineering graduate with a strong focus on leveraging technical and creative skills in marketing and administrative roles.

• Risk-taking, daring, and focus on future goals; this individual is more concerned with where they’re going than either how they’ll get there, or where they’ve been. Adaptable, operates flexibly.
• Flexible approach to “the book” often bends the rules and does things their own way. An innovative, "outside the box" thinker who is undaunted by failure.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.

• Dalle is a Mechanical Engineering graduate. He started his career as a remote worker in April 2021 as a Social Media Manager for a business coach and a Web Designer/Developer in a marketing agency. He was also a Social Media Manager/ Web Designer for an AU-based cosmetics client. His most recent employment was with a health business as a Virtual Assistant where he managed calendars and emails and scheduled appointments, among others. 
• He is proficient in supporting the following:
  • Content creation (paid and organic) and performance analysis
  • Website template creation and maintenance
  • SEO (on-page, meta tag, and alt descriptions)
  • Social media management
  • Social media marketing
  • FB Ads
  • Keyword research
• He is knowledgeable in graphic design, video editing, link-building, and off-page optimization.
• He is adept with Facebook Analytics, Google Analytics, HTML and CSS, Facebook Insights, Canva, Filmora, Asana, Google Suggest, Yoast SEO, Pingdom Analytics, Google Page Speed Insight, Google Search Console, AHREFS, Shopify, and Wix while a beginner with Google Looker Studio and SEM Rush.
• He can start immediately and is amenable to working in any time zone, part-time or full-time.

• Risk-taking, daring, and focus on future goals; this individual is more concerned with where they’re going than either how they’ll get there, or where they’ve been. Adaptable, operates flexibly.
• Flexible approach to “the book” often bends the rules and does things their own way. An innovative, "outside the box" thinker who is undaunted by failure.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.

• Liza has over 7 years of work experience for various industries catering to local & global clients
• Her main skills/expertise are:
  • Digital Marketing
  • Email Marketing
  • Social Media Management (Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube)
  • Content Curation & Marketing
  • Graphics Design
• She was able to help some of her clients to build their social media accounts from scratch and build their presence. 
• Has led digital campaigns and implemented strategies
•  Adept in using these tools/technologies:
  • Marketo
  • HubSpot
  • Mailchimp
  • Canva 
  • Adobe Photoshop, Illustrator
• She is available to start immediately

• Task-focused; often notices and is driven to fix technical problems, cutting through any personal/emotional issues. In areas of interest, has aptitude to spot trends in data or figure out how complex systems work.
• Relatively independent in thinking and action; often comfortable taking action without input from others. An analytical and private person.
• Assertive drive to accomplish personal goals by working around or through roadblocks. Communicates directly and to the point.

Liza is independent and individualistic in thinking and behavior. Has strong ideas and opinions and expresses them with confidence and certainty. Having a willingness to take risk, She is likely to develop and act on ideas that are distinctly new or unconventional. This is a creative and nonconformist personality. In expressing and acting on ideas, She is determined and persistent and has the kind of confidence and nerve involved in initiating innovation or change. Very determined and persistent, once a goal is set they’ll generally push hard to reach it, regardless of the goal’s popularity with others. Undaunted by criticisms or failures.

• Customer service
• News writing
• Internal (corporate) communications
• Administration
• Strategizing for content
• Social media management
• Content planning and marketing
• Writing, editing, reviewing content
• Project management
• Creative direction

• HubSpot
• WordPress
• Ahrefs
• Sprout Social
• Google Trends
• Canva
• Grammarly
• MS Word
• Google Docs

Predictive Index Behavioral Profile - Guardian

https://www.predictiveindex.com/reference-profile/guardian/

Strongest Behaviors:

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.

A very conscientious and disciplined person; particularly careful, thorough, and accurate in his work. Ryan is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Ryan will depend upon professional training, his own experience, or management leadership, to provide those standards and the structure needed for their work.

Given sufficient experience, he will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.