SEO Specialist Australia: Tips For Hiring An SEO Specialist

IN THIS BLOG

➤
Understanding SEO Basics
➤
Defining the role of an SEO specialist.
➤
Importance of on-page, off-page, technical, and local SEO for businesses in Australia.
➤
Key Skills to Look For in an SEO Specialist
➤
Technical SEO Skills
➤
Content Optimisation Skills
➤
Link-Building Strategies
➤
Local SEO Knowledge
➤
Analytical and Reporting Skills
➤
Industry-Specific Experience
➤
Importance of industry knowledge.
➤
Understanding the Australian market.
➤
Qualities of a Reliable SEO Specialist
➤
Transparency and Communication
➤
Adaptability and Continuous Learning
➤
Proven Track Record
➤
Questions to Ask When Hiring an SEO Specialist
➤
Example Questions
➤
Red Flags to Watch Out For
➤
FAQS
➤
What are the latest SEO trends in Australia I should be aware of?
➤
Should my SEO specialist help with social media as part of the SEO strategy?
➤
How can I protect my business from penalties or bad SEO practices?
➤
Final Thoughts

Before Acer Computers Australia experienced impressive growth, they faced several significant challenges in their digital strategy.

Like many large brands, Acer struggled with limited online visibility, which translated into fewer leads and a lower organic search presence. Their website wasn’t optimised effectively for search engines, Google ads wasn’t something in their roster of strategies, and they lacked a robust SEO strategy to capture relevant traffic.

This led to poor conversion rates, hindering their ability to compete effectively in the crowded tech market. Their pain point was clear—without a strong presence in search engine results, Acer was missing out on a massive pool of potential customers.

By leveraging the power of SEO, Acer was able to turn the situation around. They partnered with an SEO agency that conducted a full technical SEO audit and other SEO services, optimised their website for relevant keywords, and implemented a strategic content marketing plan.

This effort improved their website’s searchability, fixed technical issues, and boosted their visibility in organic search results. As a result, Acer Computers Australia experienced remarkable growth by harnessing the power of SEO, achieving a 287% increase in organic traffic and a surge in online sales.

This success story demonstrates the impact a well-executed SEO strategy can have on a business’s digital presence – and bottomline.

For most businesses with an online presence, an SEO specialist Australia trusts plays an important role in enhancing visibility and improving key performance indicators (KPIs), such as website traffic and customer acquisition.

However, choosing the right SEO specialist is essential for aligning your SEO strategy with long-term goals for sustainable growth through increased organic traffic.

An SEO specialist Australia working in front of two computer screens.

For most businesses with an online presence

So, what should you look for in an SEO specialist? Read on and find out.

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Understanding SEO Basics

Whether you are aiming to boost organic traffic, improve domain authority, or enhance your KPIs, understanding the fundamentals of SEO will help you better evaluate your needs – and ultimately, the candidates who’ll apply to be your SEO specialist.

Defining the role of an SEO specialist.

An SEO specialist is responsible for optimising your website to improve its visibility on search engines, ultimately increasing your organic traffic and enhancing overall performance.

Key responsibilities include:

On-Page SEO. Making sure that content is optimised with relevant keywords, meta tags, headers, and internal links.
Off-Page SEO. Building quality backlinks to improve domain authority and search engine rankings.
Technical SEO. Performing a technical SEO audit, optimising site speed, implementing sitemaps, and schema markup to enhance crawlability.
Local SEO. Focusing on local SEO strategies to improve visibility in location-specific searches, which is particularly important for Australian businesses serving regional markets.

Importance of on-page, off-page, technical, and local SEO for businesses in Australia.

For Australian businesses, a holistic SEO approach that includes on-page, off-page, technical, and local SEO is crucial to staying competitive in the local market.

Here’s why each element matters:

1. On-Page SEO focuses on optimising the content and structure of your website. It includes elements like content optimisation (making sure that keywords are relevant and strategically placed) and meta tags (improving click-through rates by making your content more attractive to users and search engines).

Well-optimised on-page content helps improve search rankings and user engagement.

2. Off-Page SEO involves building your site’s authority and reputation through quality backlinks from credible sites. This can significantly improve your domain authority, boosting your overall search engine ranking.

Off-page SEO also includes social signals, reviews, and influencer marketing, all of which help increase your site’s visibility beyond the web pages themselves.

3. Technical SEO guarantees that your website is technically sound, making it easy for search engines to crawl and index your site. Critical aspects include site speed, mobile optimization, and secure HTTPS protocols.

Implementing sitemap and schema markup can further enhance your site’s visibility by making it easier for search engines to understand and display your content.

4. Local SEO is vital for businesses looking to target customers in specific geographical locations. With the help of a local SEO expert, your business can rank higher in location-based searches, ensuring that customers in your area can easily find you.

This is especially important for businesses with physical locations or service areas in Australia.

By implementing a well-rounded SEO strategy that includes these four elements, businesses can significantly improve their organic traffic, boost KPIs, and gain an edge over competitors in the Australian market.

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Key Skills to Look For in an SEO Specialist

When hiring an SEO specialist for your business, it is important to evaluate a range of skills that will help boost your website’s performance.

These skills keep your SEO strategy comprehensive and results-driven, improving your overall KPIs and organic traffic.

An SEO specialist Australia surrounded by post-its about her tasks.

Key Skills to Look For in an SEO Specialist

Below are some of the essential skills you should prioritise when evaluating potential candidates.

Technical SEO Skills

A strong foundation in technical SEO keeps your website optimised for search engine crawling and indexing. Key technical skills to look for include:

Website Audits. The ability to perform comprehensive audits to identify areas that need improvement.
Crawl Errors. Experience in fixing crawl errors to guarantee search engines can easily access your website content.
Sitemap Creation. Knowledge of creating and updating sitemaps to improve your site’s structure and crawlability.
Schema Markup. Proficiency in implementing schema markup to help search engines understand your site’s content and improve visibility in rich snippets.
Site Speed and Mobile Optimisation. Ensuring that the site loads quickly and is optimised for mobile devices.

Content Optimisation Skills

Content optimisation plays a significant role in driving organic traffic and improving your search engine rankings. An SEO specialist should excel in:

Keyword Research. Identifying the right keywords to target based on search volume, competition, and relevance to your audience.
Content Optimisation. Enhancing content with strategic keyword placement and making sure it aligns with SEO best practices.
Meta Tags and Descriptions. Crafting effective meta tags and descriptions to increase click-through rates and improve rankings.
Internal Linking Strategies. Structuring internal links to distribute page authority and guide visitors through your site effectively.

Link-Building Strategies

Link-building is a crucial off-page SEO tactic that enhances your website’s authority. Look for an SEO specialist who understands:

Acquiring High-Quality Backlinks. Building high-quality backlinks from authoritative websites to improve your site’s credibility and rankings.
Improving Domain Authority. Implementing strategies to improve domain authority through natural and ethical link-building practices.
Outreach and Relationship Building. Ability to build relationships with other sites to create link-building opportunities.

Local SEO Knowledge

For businesses looking to target specific geographical areas in Australia, local SEO knowledge is essential. A specialist should be proficient in:

Google My Business. Optimising your Google My Business listing to improve local search visibility.
Local Citations. Building and managing local citations in directories to boost your online presence in local search results.
Geo-Targeted Keywords. Utilising geo-targeted keywords to attract customers from specific Australian regions.

Analytical and Reporting Skills

An effective SEO strategy requires continuous analysis and refinement based on data. A qualified SEO specialist should excel in:

KPIs and SEO Reports. Tracking and reporting on KPIs such as organic traffic, rankings, and conversions.
Organic Traffic Growth. Monitoring and reporting changes in organic traffic to assess the effectiveness of SEO efforts.
Bounce Rate. Identifying and addressing issues that cause high bounce rates allows visitors to remain engaged with your content.
Ranking Improvements. Regularly updating you on ranking improvements and adjusting strategies accordingly.

If the SEO specialist you hire possesses these essential skills, they are better-equipped to optimise your website’s performance and demonstrate measurable growth for its organic traffic and other relevant KPIs.

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*Booking interviews depend on candidates' availability and interest.

All-inclusive Rate: USD $15.33/hr

Allan

Candidate ID: 341812

Marketing SEO Specialists Project Managers

ADVANCED

Hubspot CRM, SEO, Google Analytics, Google Tag Manager...

INTERMEDIATE

Google AdWords, Pay per click...

Employment Preferences

Availability:

Full Time

Preferred Timezone:

Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time

Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Full Time: $USD 15.33 per hour or $USD 2656.98 per month

Remote Staff Recruiter Comments

Allan is a digital marketing expert with 18 years of experience, specializing in CRM management, automation, and business process development.

His expertise includes SEO, PPC management, marketing funnel optimization, and workflow automation.
He has worked across various industries, including outsourcing, marketing agencies, and real estate.
Holding multiple certifications, such as Google Ads, Google Analytics, Bing Ads, HubSpot Inbound, and SEMRush, he demonstrates a strong command of digital marketing and CRM systems.
As an SEO and Project Manager, he played a critical role in CRM automation and workflow design, mapping client processes and collaborating with automation engineers to enhance marketing operations.
He has extensive experience with HubSpot CRM, leveraging its automation capabilities to optimize lead generation, enhance customer relationship management, and streamline business processes.
He managed CRM integrations with platforms like Zapier, ClickFunnels, and ActiveCampaign, ensuring seamless data flow and marketing automation.
In his role as a Business Process Development Manager, he worked on CRM system implementations and modifications, improving functionality and efficiency.
He developed and maintained CRM process documentation, including usage guidelines and automation workflows, ensuring consistency and ease of training for teams.
He led digital marketing teams in CRM-driven campaigns, focusing on audience segmentation, lead nurturing, and conversion tracking to maximize performance.
Core Skills: CRM Management, HubSpot Automation, Funnel Building, Business Process Automation, SEO, PPC Management, Online Reputation Management, Project Management, and Team Leadership.
Technical Proficiency: HubSpot CRM, Google Analytics, Google Ads, SEMRush, ClickFunnels, Zapier, ClickUp, Notion, ActiveCampaign, Process Street, Miro, Slack, MS Office, Adobe Photoshop.

Predictive Index Behavioral Profile- Controller

Strongest Behaviors

Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

Behavioral Summary

Allan is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.

A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards

Allan is a digital marketing expert with 18 years of experience, specializing in CRM management, automation, and business process development.
His expertise includes SEO, PPC management, marketing funnel optimization, and workflow automation.
He has worked across various industries, including outsourcing, marketing agencies, and real estate.
Holding multiple certifications, such as Google Ads, Google Analytics, Bing Ads, HubSpot Inbound, and SEMRush, he demonstrates a strong command of digital marketing and CRM systems.
As an SEO and Project Manager, he played a critical role in CRM automation and workflow design, mapping client processes and collaborating with automation engineers to enhance marketing operations.
He has extensive experience with HubSpot CRM, leveraging its automation capabilities to optimize lead generation, enhance customer relationship management, and streamline business processes.
He managed CRM integrations with platforms like Zapier, ClickFunnels, and ActiveCampaign, ensuring seamless data flow and marketing automation.
In his role as a Business Process Development Manager, he worked on CRM system implementations and modifications, improving functionality and efficiency.
He developed and maintained CRM process documentation, including usage guidelines and automation workflows, ensuring consistency and ease of training for teams.
He led digital marketing teams in CRM-driven campaigns, focusing on audience segmentation, lead nurturing, and conversion tracking to maximize performance.
Core Skills: CRM Management, HubSpot Automation, Funnel Building, Business Process Automation, SEO, PPC Management, Online Reputation Management, Project Management, and Team Leadership.
Technical Proficiency: HubSpot CRM, Google Analytics, Google Ads, SEMRush, ClickFunnels, Zapier, ClickUp, Notion, ActiveCampaign, Process Street, Miro, Slack, MS Office, Adobe Photoshop.

Predictive Index Behavioral Profile- Controller

Strongest Behaviors

Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

Behavioral Summary

Employment History

Business Process Development Manager

Industry:

Consulting (Business & Management)

Employment Period:

August 2020 to June 2023 (33 Months)

Duties and Responsibilities:

Identify, analyze, and create business processes through task organization and automation that help accomplish business objectives and reduce repetitive tasks
Develop best practices for business process improvements
Assist in making business decisions relating to system implementation, modification, etc.
Develop and maintain business process documentation that will be used as a reference for QA, training documents, project management, etc.
Present analysis, solutions, and business cases to senior management
Coordinate with other teams to develop business process requirements

Marketing Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

July 2019 to November 2020 (16 Months)

Duties and Responsibilities:

Responsible for the development and project management of digital marketing campaigns, website development, and agency website;
Create, set standards, and run quality assurance checks to ensure PPC Campaign conversions;
Create funnels to drive leads to convert to our client's website
Analyze PPC/SEO reporting to drive KPIs and optimize campaigns;
Develop work processes to ensure optimum team performance;
Oversee projects and supervise day-to-day operations, communicate deadlines and objectives to team members;
Generates and presents detailed Monthly Business Reports to clients.

TEAM LEAD

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2013 to July 2019 (75 Months)

Duties and Responsibilities:

TEAM LEAD

Responsible for the development and management of digital marketing campaigns for different property managers;
Set standards and run quality assurance checks on SEM Text Ads;
Analyze SEM/SEO reporting to drive KPIs and optimize campaigns;
Develop work processes to ensure optimum team performance;
Lead, mentor, and train a team of Digital Marketing Analysts;
Oversee projects and supervise day-to-day operations, communicate deadlines and objectives to team members;
Generates and presents detailed Monthly Business Reports about team performance and goals to the Executive Committee;

DIGITAL MARKETING ANALYST

Implementation of online marketing campaigns;
Monitor website performance and provide accurate and timely reports to management and clients;
Perform detailed site audits;
Conduct extensive keyword research and analysis;
Set up client websites optimized for Google My Business/Bing Places;
Create and manage analytics accounts for clients and set up conversion tracking;
Analyze website metrics using Google Analytics to form a plan of action to ensure successful growth of websites;
Devise link-building tactics and strategies;
Manage webmaster tools and update pages as necessary;
Keep abreast of the industry news and trends

Media Manager

Industry:

Computer / Information Technology (Software)

Employment Period:

January 2005 to January 2009 (48 Months)

Duties and Responsibilities:

Develop and manage media strategy and execution of various online campaigns;
Assess user behavior and activity with online media consumption

SEARCH ENGINE MARKETING CONSULTANT

Industry:

Others

Employment Period:

January 2011 to December 2025 (179 Months)

Duties and Responsibilities:

Implementation of online marketing campaigns for clients
Monitor overall website performance and provide accurate and timely reports to client
Perform detailed site audits
Conduct extensive keyword research and analysis
Online reputation management

Proeject and Technical SEO Manager

Industry:

Human Resources Management / Consulting

Employment Period:

May 2024 to March 2025 (9 Months)

Duties and Responsibilities:

Project Management:

Conducts client deep-dive video meetings to better understand their processes and identify pain-points to find a way to automate them.
Mapping client’s process in Miro and create a flowchart for the automation engineers to refer to in creating the system.
Coordinate with the internal automation team the technical requirements of the project.
Coordinate with clients on updates of the client and make sure that they are happy.
Use Agile in managing the project to make sure that every section is working flawlessly before integration in the system.
Create SOPs of the automated process on how to modify and troubleshoot the system.
Conduct onboarding session and training to clients.

SEO Management:

Conducts SEO audit on a regular basis of the Outsourcing Angel website.
Provide SEO recommendations to improve the website’s lead generation and ranking performance.
Create content strategy and funnel design to improve the website’s visitor quality. Create and improve SEO dashboard for easy recommendations and decision making.
Conduct keyword research to target the right keywords and reach the right audience

WEBMASTER / AFFILIATE AND CONTENT MANAGER

Industry:

Computer / Information Technology (Software)

Employment Period:

February 2009 to December 2010 (22 Months)

Duties and Responsibilities:

Coordinate with affiliate websites for updates;
Manage new content uploads and ensure the quality of web pages

SEO SPECIALIST

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2011 to May 2012 (16 Months)

Duties and Responsibilities:

Lead the development and execution of link-building campaigns for a network of websites
Devise ethical link-building strategies and oversee proper execution
Create social network profiles; submit articles to directories, press release submission
Conduct keyword research and referring keyword analysis
Monitor overall website performance and provide accurate and timely reports to stakeholders of WSI Milton
Prepare monthly accomplishment reports for work done on a network of websites under WSI Milton

Education History

Field of Study:

Engineering (Electrical/Electronic)

Major:

Electronics and Communications Engineering

Graduation Date:

May 9, 2004

Located In:

Philippines

License and Certification: :

N/A

Skills

ADVANCED ★★★

Hubspot CRM, SEO, Google Analytics, Google Tag Manager, Project Management, Google Places, SEO Reports, Elementor, Google Webmaster Tools, Google Data Studio, SEMrush, Marketing automation,

INTERMEDIATE ★★

Google AdWordsPay per click

Work at Home Capabilities:

Internet Bandwidth: Greater than 100mbps
Working Environment: Private Room
Speed Test Result: https://www.speedtest.net/result/17291740580
Internet Type: Fiber
Hardware Type: Laptop
Brand Name: Macbook Air 2020
Processor: M1
Operating System: MacOS X

All-inclusive Rate: USD $9.64/hr

Elton

Candidate ID: 316007

Web Development SEO Specialists

ADVANCED

SEO, Local SEO, Technical SEO, SEO Audit...

INTERMEDIATE

Web Design...

Employment Preferences

Availability:

Full Time Part Time

Preferred Timezone:

Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time

Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 9.64 per hour or $USD 835.04 per month

Full Time: $USD 9.64 per hour or $USD 1670.08 per month

Remote Staff Recruiter Comments

Elton is a seasoned SEO Specialist and Digital Marketer with a proven track record of extensive experience handling international campaigns across the e-commerce, IT, digital marketing, and consulting industries. He has worked with clients from the US, Australia, UK, Canada, and the Philippines—managing technical and content-driven SEO strategies, website optimization, and digital brand visibility. His breadth of expertise across on-page, off-page, and local SEO makes him a valuable asset for roles that require strategic insight and hands-on execution.

Career Highlights / Relevant Projects

Handled end-to-end SEO for multiple e-commerce and service-based websites, including technical audits, on-page optimization, and metadata implementation using platforms like Shopify, WordPress, and custom CMS.
Managed SEO campaigns for local and international clients, focusing on ranking improvement, backlink strategies, content planning, and search engine compliance.
Executed high-volume projects involving Google Business Profile (GBP) setup, verification, geo-tagging, citation building, and photo/content optimization for local SEO visibility.
Built and maintained landing pages and funnels using tools like ClickFunnels and Convertri, supporting conversion-focused strategies and lead generation.
Regularly performed SEO audits using tools such as SEMrush, Screaming Frog, Ahrefs, and Ubersuggest to identify crawlability, indexability, and speed issues.
Applied strong experience with email marketing (Aweber, Mailchimp), analytics (Google Analytics, Search Console), and social media campaign management, including Facebook Ads and LinkedIn outreach.
Previously held long-term freelance and agency roles as a webmaster, SEO analyst, and digital marketing manager—offering clients full-stack support across web development, SEO, and performance tracking.

Skill Proficiency + Tech / Software Proficiency

Skill Proficiency: On-page SEO, off-page SEO, keyword research, Google Ads campaign setup, content marketing, video editing, blog writing, campaign performance analysis, YouTube optimization, CRM usage.

Tech / Software Proficiency: Google Analytics, Google Search Console, SEMrush, Moz, HubSpot CRM, Canva, YouTube Studio, Vid (video creation), ChatGPT, Microsoft Office, Google Workspace, basic CMS platforms.

He is available to start immediately.

Predictive Index Behavioral Profile: Adapter

Drive to protect the company against risk by doing things in general accordance with established standards.
Careful; usually follows a plan to avoid making mistakes. Generally has proof to support decisions before taking action.
Detail-oriented and helpful; works comfortably as part of a team and often checks work.

Behavioral Summary

Elton John is likely equipped with a diverse behavioral range that provides adaptation from one situation to the next. They may desire to take the lead on a project but are also comfortable accommodating the desires of others and allowing others to assume control – provided the task gets executed correctly.

Elton is a seasoned SEO Specialist and Digital Marketer with a proven track record of extensive experience handling international campaigns across the e-commerce, IT, digital marketing, and consulting industries. He has worked with clients from the US, Australia, UK, Canada, and the Philippines—managing technical and content-driven SEO strategies, website optimization, and digital brand visibility. His breadth of expertise across on-page, off-page, and local SEO makes him a valuable asset for roles that require strategic insight and hands-on execution.

1. Career Highlights / Relevant Projects

Handled end-to-end SEO for multiple e-commerce and service-based websites, including technical audits, on-page optimization, and metadata implementation using platforms like Shopify, WordPress, and custom CMS.
Managed SEO campaigns for local and international clients, focusing on ranking improvement, backlink strategies, content planning, and search engine compliance.
Executed high-volume projects involving Google Business Profile (GBP) setup, verification, geo-tagging, citation building, and photo/content optimization for local SEO visibility.
Built and maintained landing pages and funnels using tools like ClickFunnels and Convertri, supporting conversion-focused strategies and lead generation.
Regularly performed SEO audits using tools such as SEMrush, Screaming Frog, Ahrefs, and Ubersuggest to identify crawlability, indexability, and speed issues.
Applied strong experience with email marketing (Aweber, Mailchimp), analytics (Google Analytics, Search Console), and social media campaign management, including Facebook Ads and LinkedIn outreach.
Previously held long-term freelance and agency roles as a webmaster, SEO analyst, and digital marketing manager—offering clients full-stack support across web development, SEO, and performance tracking.

2. Skill Proficiency + Tech / Software Proficiency

Tech / Software Proficiency: Google Analytics, Google Search Console, SEMrush, Moz, HubSpot CRM, Canva, YouTube Studio, Vid (video creation), ChatGPT, Microsoft Office, Google Workspace, basic CMS platforms.

He is available to start immediately.

Predictive Index Behavioral Profile: Adapter

Strongest Behaviors:

Drive to protect the company against risk by doing things in general accordance with established standards.
Careful; usually follows a plan to avoid making mistakes. Generally has proof to support decisions before taking action.
Detail-oriented and helpful; works comfortably as part of a team and often checks work.

Behavioral Summary:

Elton John is likely equipped with a diverse behavioral range that provides adaptation from one situation to the next. They may desire to take the lead on a project but are also comfortable accommodating the desires of others and allowing others to assume control – provided the task gets executed correctly.

Employment History

Link Builder

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

January 2007 to January 2012 (60 Months)

Duties and Responsibilities:

Search Engine Optimization and Link Building.
Manual Submission
Search engine Submissions
Meta Tag Optimization
Page Title Optimization, Link Popularity
Keyword Research & Analysis
Online Competitor Analysis
PPC
Search engine Position Reporting
Article Writing, Article Submission
Blog Writing, Blog Submission
SEO Reporting.

Jan. 2007 - Jan, 2008

Promote the site www.miniwargaming.com to have its Page Rank increase by site submission.
Re - writes articles from war gaming forums and submit in the article directories.
Worked on the accounting department for the filing of Cash vouchers and Payment vouchers for auditing.

SEO Manager/Digital Marketer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2016 to January 2017 (12 Months)

Duties and Responsibilities:

Digital Marketing
PPC
On Page Local SEO
Install and Activate SEO Yoast
Claim Local Listing (Google FIRST)
Check existing citation / clean up • Check Competitors
Online Reviews
Enhanced Media
Update your social media
Use correct hashtags (#) • Post update regularly
Update the Google, Bing and Yahoo webmaster tools
Update the Google and Bing Analytics regularly
Update the crawl or the sitemap of the website every time there is a new post that was added on the website or on the blog

SEO Link Builder Digital Marketing Virtual Assistant and Webmaster

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2008 to January 2017 (108 Months)

Duties and Responsibilities:

Creates lot of websites, webshops for customers for their ecommerce or web store.
Assists customers when their websites have problems or errors.

Technical Support

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

August 2020 to January 2022 (16 Months)

Duties and Responsibilities:

Helping the Doers fixing their website problems
Fixing errors on the websites of the clients Doer
Digital Marketing Expert
SEO
Technical SEO
SEO Audits
Webmaster
Creating Lead Pages and Landing Pages
Using Go High Level platform
Social Media Manager
Aweber
Mailchimp
Facebook Ads
Canva
ClickFunnels

SEO Specialist

Industry:

Computer / Information Technology (Software)

Employment Period:

August 2024 to October 2024 (2 Months)

Duties and Responsibilities:

Performed advanced technical SEO, resolving 404s, 301s, and broken internal links.
Executed complete on‑ page optimization, boosting keyword relevance and page engagement.
Conducted keyword research, created SEO‑ optimized content, and structured pages using H1/H2/H3 for maximum relevance.
Performed plugin updates and site speed enhancements

LOCAL SEO SPECIALIST

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

May 2024 to July 2025 (14 Months)

Duties and Responsibilities:

Executed local SEO strategies improving Google Business Profile visibility.
Completed GBP verification, weekly posting, geo‑ tagging, and photo updates.
Managed local citations and monthly reporting through BrightLocal.
Executed Local SEO strategies to improve map pack rankings for multi-location businesses.
Conducted local keyword research to align landing pages and GBP posts with geo-targeted searches.
Managed Google Business Profiles, including verification, weekly content updates, and photo uploads.
Geotagged and optimized images to enhance local search signals.
Processed and analyzed monthly performance reports using BrightLocal, identifying opportunities for improved local visibility.
Built and cleaned local citations to increase consistency across online directories.

E Commerce SEO Specialist Shopify/WordPress

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2025 to October 2025 (7 Months)

Duties and Responsibilities:

Conducted full technical audits improving site crawlability, indexability, and overall SEO health.
Created optimized product pages and service pages with targeted keyword placement.
Developed meta titles/descriptions for 100+ product pages, increasing CTR and search visibility.
Improved image optimization processes (ALT text, compression), reducing load times and enhancing accessibility.
Managed sitemap and robots.txt to ensure clean indexing. Tech / Tools: GSC, Ahrefs, SEMrush, Screaming Frog, RankMath, SurferSEO, Shopify, WordPress

E Commerce SEO Specialist

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

November 2024 to March 2025 (4 Months)

Duties and Responsibilities:

Identified critical site issues that affected rankings and implemented quick technical fixes.
Optimized hundreds of product pages with enhanced product descriptions, keyword placement, metadata, and internal linking.
Optimized product details, metadata, and images for SEO performance.
Updated plugins, improved site structure, and enhanced page authority through internal linking.
Executed technical cleanup: indexing fixes, crawl optimization, sitemap updates, and image optimization.
Increased organic visibility by maintaining a clean site structure and improving product discoverability.
Performed recurring SEO audits using Screaming Frog, SEMrush, and Ahrefs.

SEO Digital Marketer Webmaster

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2022 to August 2022 (5 Months)

Duties and Responsibilities:

Executed full website audits; fixed performance, speed, and indexing issues.
Created landing pages, web pages, and eBooks; handled CMS management and updates.
Performed on- page SEO, content optimization, and keyword implementation.

SEO Specialist Analyst

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2023 to April 2024 (12 Months)

Duties and Responsibilities:

Planned and executed SEO strategies for local and international campaigns.
Delivered detailed SEO audits, competitor analysis, and monthly performance reports.
Analyzed large datasets to determine ranking opportunities, boosting organic growth.
Improved keyword rankings across multiple industries using advanced tools including SEMrush, Ahrefs, and Screaming Frog
Managed SEO strategy and execution for local and international clients across multiple industries, improving organic visibility and search rankings.
Performed large-scale technical audits, identifying issues in crawlability, indexability, site structure, Core Web Vitals, and UX.
Created data-driven SEO strategies integrating keyword research, content optimization, and backlink analysis.
Delivered comprehensive client reports with insights and prioritization frameworks to guide performance improvements.
Conducted competitive analysis to identify ranking gaps and recommend opportunities for traffic and conversion growth.
Managed WordPress sites, ensuring content quality, metadata accuracy, and proper site architecture.
Utilized SEMrush, Ahrefs, Screaming Frog, Search Atlas, GSC, and GA to monitor KPIs and identify optimization opportunities. Tech / Tools: GSC, Ahrefs, SEMrush, Screaming Frog, RankMath, WordPress

Education History

Field of Study:

Computer Science/Information Technology

Major:

Computer Engineering

Graduation Date:

January 1, 2004

Located In:

Philippines

License and Certification: :

N/A

Skills

ADVANCED ★★★

SEO, Local SEO, Technical SEO, SEO Audit, SEO Reports, WordPress,

INTERMEDIATE ★★

Web Design

Work at Home Capabilities:

Internet Bandwidth: Greater than 100mbps
Working Environment: Private Room
Speed Test Result: https://www.speedtest.net/result/17194087300
Internet Type: Fiber
Hardware Type: Desktop
Brand Name: N/A
Processor: Intel i5
Operating System: Windows 10

All-inclusive Rate: USD $12.29/hr

Elizalde

Candidate ID: 273819

Marketing SEO Specialists SEM Specialists Digital Marketers

ADVANCED

Digital Marketing, SEO, Data Analysis, Analytical Skills...

INTERMEDIATE

Web usability, UX Design, Web Design, Web Development...

Employment Preferences

Availability:

Part Time Full Time

Preferred Timezone:

Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time Hawaii Standard Time Alaska Standard Time US Pacific Standard Time US Mountain Standard Time US Central Standard Time US Eastern Standard Time UK London

Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 12.29 per hour or $USD 1064.75 per month

Full Time: $USD 12.29 per hour or $USD 2129.50 per month

Remote Staff Recruiter Comments

Elizalde started working in digital marketing back in 2016.
He is proficient in:
PPC
SEO - On-page and Off-page
Email Marketing
Social Media Marketing
Devising and implementing marketing strategies
Competitor Analysis
Market research
Marketing Automation
Content management
Analytics monitoring

He has used tools such as:

Google Ads

Hubspot

Marketo

Search staff

Moz

SEMRush

Google Analytics

Webtrends

Magento

In one of his successful campaigns, he has worked with an eCommerce Australian client that sold construction work wear. He was tasked to increase their conversion and was given a budget of 10,000 AUD to run his campaigns for a period of 3-6 months. His target was a conversion of 100,000 AUD after the 6-month mark. Although initially they were only getting about 30% success rate, they were able to meet and exceed the target at only the 5th-month mark and was already able to meet a revenue of 150,000 AUD. He implemented SEO, adjusting their keywords to better their demographics and ran PPC campaigns (both display and search ads).

He has good communication skills.

Employment History

DIGITAL MARKETING EXECUTIVE

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

January 2020 to August 2020 (7 Months)

Duties and Responsibilities:

Develop and improve upon existing marketing strategies
Consult market research to assess current trends and brand awareness
Help organize and implement market research to produce relevant marketing information
Network with suppliers, partner organizations, large contractors and other professionals.
Help produce reports, company brochures, and related marketing materials and literature
Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience
Monitor corporate branding applications across the projects’ marketing materials to deliver quality corporate brand image consistently
Oversee all marketing activities, take metrics and write performance reports
Monitor market trends, analysis consumer markets activities to identify opportunities
Liaise with internal and external teams to ensure that tasks are completed and programs are delivered on time

DIGITAL MARKETING SPECIALIST

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

December 2016 to December 2019 (35 Months)

Duties and Responsibilities:

Devising SEO, SMM and SEM strategies to drive online traffic to the company websites
Tracking conversion rates and making improvements to the websites if necessary, or coordinating with an IT resource to implement technical changes if needed.
Developing and managing digital marketing campaigns including, but not limited to, branding campaigns, e-commerce and Adwords campaigns
Utilizing and implementing a range of techniques including paid search, SEO and SMM.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company website.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

SOCIAL MEDIA SPECIALIST

Industry:

Entertainment / Media

Employment Period:

May 2016 to December 2016 (7 Months)

Duties and Responsibilities:

Collaborate with content and creative team in building social media campaigns for YuneOh and its partners.
Plan and execute social media strategies for acquisition.
In-charge of creating, managing, updating and engagement of all social media platforms for YuneOh. This includes but not limited to: a) Generate, edit, and publish daily content that would entice community members to take action. b) Set up and optimize company pages within each platform to increase the visibility of the Company's social content. c) Create media plans for all social media campaigns
Generate analytics reports and manage analytics platform for all Social Media accounts of YuneOh. This included but not limited to:
- Continuously improve the appropriate social data/metrics, insights and best practices.
- Generate daily, weekly and monthly reports for YuneOh's social media platforms and YuneOh's campaigns.
- Create weekly report on social media trends and recommendations
- Create weekly analysis of social media platform and all campaign performance

Paid Search & Social Media Specialist

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

June 2022 to Present

Duties and Responsibilities:

Oversee PPC and paid social campaigns with a monthly budget exceeding AUD $1M, reducing cost-per-acquisition (CPA) by 20% through strategic bid optimization and audience targeting.
Design and execute multivariate tests on ad creatives, landing pages, and bidding strategies, increasing conversion rates by 10%.
Maintain an average Google Ads Quality Score of 8+ through keyword refinement and ad relevance optimization.
Deliver weekly performance reports and strategic recommendations to senior leadership, driving data-informed campaign adjustments.

Web Support Analyst

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

October 2020 to May 2022 (19 Months)

Duties and Responsibilities:

Managed PPC campaigns for multi-family real estate websites, optimizing ad copy and landing pages to boost lead generation by 10%.
Supported cross-functional teams in aligning paid ad strategies with website content updates, enhancing user engagement.
Trained stakeholders on paid search best practices, improving campaign performance and client satisfaction.

Education History

Field of Study:

Engineering (Computer/Telecommunication)

Major:

Computer Engineering

Graduation Date:

October 14, 2000

Located In:

Philippines

License and Certification: :

Microsoft Advertising Certified Professional (Jan. 2020)
SEMRush Advertising Toolkit Exam (Jan. 2020)
Inbound Marketing Certified – Hubspot Academy (Jan. 2020)
Google Analytics Certification

Skills

ADVANCED ★★★

Digital Marketing, SEO, Data Analysis, Analytical Skills, Pay per click, SEM, Marketing automation,

INTERMEDIATE ★★

Web usabilityUX DesignWeb DesignWeb Development

Work at Home Capabilities:

Internet Bandwidth: Between 5mbps to 100mbps
Working Environment: Private Room
Speed Test Result: https://www.speedtest.net/result/9973705072
Internet Type: DSL
Hardware Type: Laptop
Brand Name: Acer
Processor: Intel 2955U
Operating System: Windows 10

All-inclusive Rate: USD $11.60/hr

Windee

Candidate ID: 197983

Marketing SEO Specialists

ADVANCED

SEO, SEMrush, Google Adwords Keyword Planner...

INTERMEDIATE

Website Management, WordPress, HTML, Leadership...

Employment Preferences

Availability:

Full Time

Preferred Timezone:

Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time

Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Full Time: $USD 11.60 per hour or $USD 2010.39 per month

Remote Staff Recruiter Comments

Windee is a Digital Marketing and SEO Professional with 10+ years of experience in search engine optimization, paid advertising, lead generation, website management, and digital strategy, backed by earlier experience in customer service, sales, and operations. He has worked in both agency and remote contractor environments, supporting local and international clients across industries including professional services, training and leadership development, finance, technical consulting, automotive, home services, safety and compliance, e-commerce, and digital services.

Skilled in building and executing data-driven marketing strategies, leading SEO initiatives, managing websites and CMS platforms, supporting paid and organic campaigns, and creating digital assets for social and paid media. He is also adept at handling both strategy and execution, with strong experience in B2B marketing, LinkedIn lead generation, and cross-functional collaboration. During the interview, he positioned himself as someone comfortable operating as either an implementer or a strategist, while showing particular interest in roles where he can contribute ideas and planning, not just execution.

Core Skills & Expertise

Digital Marketing & Strategy

Digital Marketing Strategy
Campaign Planning & Execution
B2B Marketing Support
LinkedIn Lead Generation & Outreach
Social Media Marketing
Paid Media Support
Marketing Operations
Audience Targeting & Funnel Support
Strategic Thinking & Execution Balance

Search Engine Optimization (SEO) & Search Marketing

Technical SEO
On-Page SEO Optimization
Local SEO
Keyword Research & Search Intent Mapping
SEO Audits & Recommendations
Content Optimization
Google Business Profile Optimization
Performance Monitoring & Reporting
Search Engine Marketing
Answer Engine Optimization / Emerging AI Search Practices

Content Creation & Design

Canva Design
Figma
Ad Creative Development
Social Media Visuals
Basic Video/Visual Content Support
B2B Content Layout Adaptation
Creative Asset Preparation for Paid and Organic Use

Website & CMS Management

WordPress
CMS Management
Website Creation & Basic Design
Landing Page / Website Optimization
SEO Implementation on Websites
Cross-functional Coordination with Developers

Analytics, Tools & Platforms

SEMrush
Google Analytics / GA4
Looker Studio
Google Search Console
Screaming Frog
Apollo.io
LinkedIn Sales Navigator
Facebook Ads
LinkedIn Ads
Google Ads
AI Tools / Prompt Engineering

Professional Strengths

Strategic Communication
Stakeholder Management
Integrity & Ethical Decision-Making
Adaptability
Process Improvement
Team Collaboration
Independent Remote Work
Continuous Learning

Professional Background

Over 10 years of experience in SEO and digital marketing roles across agency, freelance, and remote contractor setups. Earlier career background includes customer service, sales, collections, and operations, which helped build strong communication skills, resilience, client handling, and commercial awareness.

Summary of Work Experience

SEO Manager – Digital Marketing Agency (U.S.-based, remote)

Led SEO strategy for a large portfolio of 65 local SEO clients in a fast-paced agency environment.
Managed department transformation initiatives, created SOPs and workflows, improved reporting systems, and provided leadership to a lean team.
Also handled technical audits, search performance analysis, and process improvements under challenging operating conditions.
This aligns with his interview discussion about leading in high-pressure environments and stepping into roles requiring both technical expertise and ethical leadership.

Technical SEO Specialist – Content / Digital Marketing Agency (Australia-based)

Focused on technical SEO audits, crawl efficiency, Core Web Vitals improvements, documentation, and collaboration with content and development teams.
Worked on optimizing websites for technical performance and ensuring SEO changes were implemented without compromising site quality.

SEO Specialist – Agency / Remote Staffing Setup

Supported local SEO campaigns for agency clients, including keyword research, Google Business Profile optimization, on-page SEO, citation building, reputation management, and reporting.
This period reflects his strong grounding in execution and campaign support.

Freelance SEO Specialist

Worked directly with clients on onboarding, strategy development, technical audits, on-page SEO, content recommendations, backlink reviews, and reporting.
Also implemented SEO updates directly in CMS platforms such as WordPress and Shopify.

SEO Auditor – Outsourced Digital Services / Agency Support

Delivered SEO audits for small and medium-sized businesses, covering technical SEO, competitor analysis, keyword research, paid search alignment, content recommendations, and backlink assessments.
Produced clear, client-facing recommendations and consulted on both organic and paid opportunities.

SEO Specialist – Financial Comparison / Finance Platform

Worked in a regulated finance-focused digital environment, handling SEO for comparison pages, technical audits, content optimization, structured data implementation, and cross-functional collaboration with legal, product, and compliance stakeholders. T
his shows experience in accuracy-sensitive and compliance-heavy work.

SEO Specialist – Energy / Technical Services, Safety & Compliance, Industrial / B2B, Home Services, and Marketplace Platforms

Across several roles, supported SEO growth for businesses in technical services, environmental safety, industrial products, home services, and service marketplaces.
Responsibilities included on-page optimization, schema implementation, localized SEO, competitor analysis, content coordination, and international SEO support.
This reflects versatility across industries and strong B2B exposure.

Earlier SEO Roles – Agency and Offshore Support Teams

Held progressively responsible SEO roles including analyst, executive, specialist, and team lead positions.
Built experience in technical audits, keyword research, content optimization, link-building, reporting, and mentoring junior team members.
These roles established his long-term foundation in search marketing and digital operations.

Customer Service, Sales, Collections, and Operations Background

Before transitioning fully into digital marketing, worked in customer support, sales, collections, and store operations.
These roles helped develop communication skills, persuasion, service orientation, accountability, and comfort working in target-driven environments.

Additional Interview Insights

During the interview, Windee shared that although his profile is strongly SEO-led, his actual experience is broader and includes social media marketing, Facebook ads, LinkedIn ads, Canva-based design work, website creation, and lead generation using LinkedIn Sales Navigator and Apollo.io. He also emphasized recent upskilling in AI and prompt engineering, reflecting initiative in keeping his capabilities current.

He presented himself as highly aligned with B2B and professional services work, and noted prior experience supporting consulting and training-related clients. He also expressed strong interest in roles that combine campaign execution with strategic thinking. On work ethic, he highlighted integrity as one of his strongest values and shared that he has left a previous role due to ethical misalignment, suggesting a principled and quality-driven approach to work.

Overall Assessment

Windee is a senior-level digital marketing professional with deep SEO expertise and broad adjacent experience in paid media, LinkedIn lead generation, content support, CMS management, and digital strategy. He appears particularly strong for B2B, consulting, training, and professional services-related roles, and brings both hands-on execution ability and strategic maturity.

He may be considered overqualified for more junior or purely execution-based roles, but his experience, communication skills, and ethical standards make him a strong candidate for positions that require ownership, sound judgment, and a balance of technical marketing knowledge with business understanding.

Core Skills & Expertise

Digital Marketing & Strategy

Digital Marketing Strategy
Campaign Planning & Execution
B2B Marketing Support
LinkedIn Lead Generation & Outreach
Social Media Marketing
Paid Media Support
Marketing Operations
Audience Targeting & Funnel Support
Strategic Thinking & Execution Balance

Search Engine Optimization (SEO) & Search Marketing

Technical SEO
On-Page SEO Optimization
Local SEO
Keyword Research & Search Intent Mapping
SEO Audits & Recommendations
Content Optimization
Google Business Profile Optimization
Performance Monitoring & Reporting
Search Engine Marketing
Answer Engine Optimization / Emerging AI Search Practices

Content Creation & Design

Canva Design
Figma
Ad Creative Development
Social Media Visuals
Basic Video/Visual Content Support
B2B Content Layout Adaptation
Creative Asset Preparation for Paid and Organic Use

Website & CMS Management

WordPress
CMS Management
Website Creation & Basic Design
Landing Page / Website Optimization
SEO Implementation on Websites
Cross-functional Coordination with Developers

Analytics, Tools & Platforms

SEMrush
Google Analytics / GA4
Looker Studio
Google Search Console
Screaming Frog
Apollo.io
LinkedIn Sales Navigator
Facebook Ads
LinkedIn Ads
Google Ads
AI Tools / Prompt Engineering

Professional Strengths

Strategic Communication
Stakeholder Management
Integrity & Ethical Decision-Making
Adaptability
Process Improvement
Team Collaboration
Independent Remote Work
Continuous Learning

Professional Background

Summary of Work Experience

SEO Manager – Digital Marketing Agency (U.S.-based, remote)

Led SEO strategy for a large portfolio of 65 local SEO clients in a fast-paced agency environment.
Managed department transformation initiatives, created SOPs and workflows, improved reporting systems, and provided leadership to a lean team.
Also handled technical audits, search performance analysis, and process improvements under challenging operating conditions.
This aligns with his interview discussion about leading in high-pressure environments and stepping into roles requiring both technical expertise and ethical leadership.

Technical SEO Specialist – Content / Digital Marketing Agency (Australia-based)

Focused on technical SEO audits, crawl efficiency, Core Web Vitals improvements, documentation, and collaboration with content and development teams.
Worked on optimizing websites for technical performance and ensuring SEO changes were implemented without compromising site quality.

SEO Specialist – Agency / Remote Staffing Setup

Supported local SEO campaigns for agency clients, including keyword research, Google Business Profile optimization, on-page SEO, citation building, reputation management, and reporting.
This period reflects his strong grounding in execution and campaign support.

Freelance SEO Specialist

Worked directly with clients on onboarding, strategy development, technical audits, on-page SEO, content recommendations, backlink reviews, and reporting.
Also implemented SEO updates directly in CMS platforms such as WordPress and Shopify.

SEO Auditor – Outsourced Digital Services / Agency Support

Delivered SEO audits for small and medium-sized businesses, covering technical SEO, competitor analysis, keyword research, paid search alignment, content recommendations, and backlink assessments.
Produced clear, client-facing recommendations and consulted on both organic and paid opportunities.

SEO Specialist – Financial Comparison / Finance Platform

Worked in a regulated finance-focused digital environment, handling SEO for comparison pages, technical audits, content optimization, structured data implementation, and cross-functional collaboration with legal, product, and compliance stakeholders. T
his shows experience in accuracy-sensitive and compliance-heavy work.

SEO Specialist – Energy / Technical Services, Safety & Compliance, Industrial / B2B, Home Services, and Marketplace Platforms

Across several roles, supported SEO growth for businesses in technical services, environmental safety, industrial products, home services, and service marketplaces.
Responsibilities included on-page optimization, schema implementation, localized SEO, competitor analysis, content coordination, and international SEO support.
This reflects versatility across industries and strong B2B exposure.

Earlier SEO Roles – Agency and Offshore Support Teams

Held progressively responsible SEO roles including analyst, executive, specialist, and team lead positions.
Built experience in technical audits, keyword research, content optimization, link-building, reporting, and mentoring junior team members.
These roles established his long-term foundation in search marketing and digital operations.

Customer Service, Sales, Collections, and Operations Background

Before transitioning fully into digital marketing, worked in customer support, sales, collections, and store operations.
These roles helped develop communication skills, persuasion, service orientation, accountability, and comfort working in target-driven environments.

Additional Interview Insights

Overall Assessment

Windee has over a decade of experience in SEO and digital marketing, primarily within the advertising, marketing, and PR industry. He has implemented and optimized SEO strategies to improve website performance and enhance online visibility for various clients. His responsibilities have included conducting detailed SEO analyses, utilizing cutting-edge techniques to boost search engine rankings, and managing part-time SEO projects to ensure successful optimization efforts.

Additionally, Windee has experience in the call center and BPO sector, where he managed customer service interactions, resolved issues efficiently, and engaged in outbound sales focusing on customer retention strategies. His earlier roles in retail involved managing store operations, supervising staff, and ensuring customer satisfaction. Windee's diverse background highlights his strong analytical skills, effective communication, and ability to handle complex projects successfully.

Areas of Work:

SEO Optimization
Digital Marketing
Customer Service
Store Management

Industries:

Advertising / Marketing / Promotion / PR
Call Center / IT-Enabled Services / BPO
Retail / Merchandise
Others (Entertainment)

Skill Proficiency + Tech / Software Proficiency:

Skills:

SEO Optimization
Digital Marketing
Customer Service
Management
Analytical Skills
Communication Skills

Windee Tan is a highly experienced SEO specialist with robust expertise in digital marketing and customer service. His strong analytical skills and ability to implement effective SEO strategies make him a valuable asset for any organization. Windee has a proven track record of improving online visibility and website performance, demonstrating exceptional ability in project management and client engagement. As a Specialist, he brings a deep understanding and expertise in SEO, ensuring quality and precision in his work.

Employment History

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

May 2023 to April 2025 (22 Months)

Duties and Responsibilities:

Technical SEO Specialist
July 2024 – April 2025

Conducted thorough technical SEO audits of websites to identify areas for improvement and provided actionable recommendations for optimization, resulting in a 25% average increase in crawl efficiency and a 20% improvement in Core Web Vitals scores across client sites.
Implemented technical SEO best practices, including optimizing website structure and code, improving website speed and performance, and ensuring mobile-friendliness.
Collaborated with content teams to ensure that content is optimized for search engines and aligned with SEO strategies.
Monitored and analyzed website traffic, rankings, and other metrics to identify opportunities for improvement and track progress over time.
Stayed up-to-date with the latest trends and best practices in technical SEO and search engine algorithms.
Worked closely with development teams to implement technical SEO changes and ensure that website updates don’t negatively impact SEO performance.
Created and maintain technical SEO documentation and guidelines for internal teams and stakeholders.
Provided technical SEO support and guidance to other members of the marketing team as needed.

SEO Specialist
June 2023 – July 2024

Developed and implemented local SEO strategies for clients of Catalyst Content Pty Ltd, initially under VirtualStaff365 before transitioning to direct employment, resulting in an average 35% increase in organic traffic across client websites.
Performed keyword research and analysis to identify local search trends and opportunities.
Create and optimized Google My Business profiles to enhance local search rankings.
Monitored and tracked local SEO performance using analytics tools and report on progress.
Optimized on-page elements such as title tags, meta descriptions, and header tags for local search.
Built high-quality local citations on relevant directories and websites to increase local search authority.
Managed and responded to online reviews on various platforms to improve online reputation and local search rankings.
Collaborated with web developers and content creators to ensure website design and content are optimized for local search.
Stayed up-to-date with local search algorithm updates and industry trends to continually improve local SEO strategies.

SEO Auditor

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2022 to December 2022 (10 Months)

Duties and Responsibilities:

Conducted comprehensive SEO audits for SME clients of Independent Digital Audit (now Oversight Digital), under HOPLA.ONLINE, resulting in an average 15% increase in organic traffic within three months post-implementation of recommendations, based on analytics data and benchmarks.
Evaluated technical SEO elements such as site architecture, page load speed, and mobile usability to enhance crawlability and indexation, using tools including Screaming Frog and Google Search Console.
Conducted competitor analysis and keyword research using SEMrush and Google Keyword Planner to identify content gaps and improve targeting, tailored to each client’s market.
Analyzed on-page SEO elements including meta titles, descriptions, headers, and internal linking structures, providing actionable recommendations to improve search visibility and CTR.
Reviewed and advised on clients’ existing paid search strategies, ensuring organic and paid campaigns aligned; developed tailored SEM strategies for those without existing paid activity.
Collaborated with clients to identify opportunities for new, relevant content based on audit findings, focusing on high-priority keywords and user intent.
Assessed off-page SEO factors such as backlink profiles and social signals, providing strategies to enhance domain authority and referral traffic.
Delivered clear, jargon-free audit reports with prioritized SEO recommendations, showcasing Independent Digital Audit’s commitment to providing impartial, expert insights.
Maintained up-to-date knowledge of SEO best practices and Google algorithm updates to ensure audits met industry standards and compliance.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2011 to August 2011 (5 Months)

Duties and Responsibilities:

Conducted technical SEO audits across client websites for Joe Ryan Digital (now Digital Search Group) to identify crawl errors, mobile usability issues, and site speed improvements, resulting in a 28% increase in page speed scores and a 20% reduction in bounce rates within the first quarter.
Performed keyword research and competitor SERP analysis using Google Keyword Tool and SEMrush to inform SEO strategy for local and regional campaigns.
Optimized meta titles, descriptions, and heading tags based on Google’s best practices to enhance relevance and improve click-through rates from organic search.
Monitored keyword rankings, organic traffic trends, and backlink profiles using Google Webmaster Tools, Google Analytics, and Excel-based performance dashboards.
Collaborated with in-house and agency content teams to produce SEO-friendly content tailored to sensitive industries such as finance, legal, and B2B sectors.
Supported ethical link-building efforts through guest posting and content outreach, while monitoring backlink profiles to flag potentially harmful links.
Delivered SEO performance reports and recommendations to agency partners as part of a white-label service model, ensuring consistency with brand and campaign goals.
Stayed current with Google’s Webmaster Guidelines and evolving search engine algorithms to ensure compliance with SEO best practices of the time.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

July 2010 to September 2010 (2 Months)

Duties and Responsibilities:

Coordinated SEO sales and production for 50+ clients under Smart Traffic UK (now Smart Traffic Australia), handling proposals, deliverables, and reports—improving turnaround by 30% and aiding an 85% retention rate.
Performed keyword research and competitor analysis using Google Keyword Tool and early SEMrush versions to guide data-driven SEO strategies and boost visibility.
Conducted technical SEO audits to fix crawl errors, broken links, duplicate content, and slow-loading pages, enhancing site health and crawl efficiency.
Partnered with content teams to develop SEO-friendly copy aligned with search intent and target keywords to increase qualified organic traffic.
Configured robots.txt, optimized XML sitemaps, and ensured proper canonical tags to support indexing and technical SEO foundations.
Managed on-page SEO elements like meta tags, H1–H3 headers, internal links, and usability for both desktop and early mobile sites.
Led white-hat link building via directory submissions, guest posts, and outreach, while reviewing link profiles for risk mitigation.
Tracked SEO performance using Google Analytics, Google Webmaster Tools, and manual log reviews, reporting monthly insights.
Collaborated with developers and designers to implement SEO changes aligned with broader digital marketing goals.
Stayed current with algorithm changes like Mayday and early Panda, adjusting tactics to maintain compliance and effectiveness.

SEO Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

June 2025 to December 2025 (6 Months)

Duties and Responsibilities:

Spearheaded SEO strategy for a diverse portfolio of 65 local SEO clients, leading comprehensive campaigns using only SEMrush as the premium tool, and overcoming severe resource constraints to drive measurable growth.
Launched "Project Phoenix," a 90-day SEO department transformation initiative focused on stabilizing operations, introducing structured workflows, and scaling processes — laying the foundation for a high-performance SEO team.
Developed and implemented clear SOPs and repeatable workflows, replacing fragmented, ad-hoc task execution with coordinated, streamlined systems that improved team efficiency and accountability.
Built alignment and ownership among a small, cross-functional team (content writer, virtual assistant, and customer success representative) by introducing functional role clarity and regular performance reviews.
Performed technical SEO audits across all client sites, resolving key issues to improve crawlability, Core Web Vitals, and overall organic performance.
Worked with content and design teams to fully optimize all materials for local and organic search, boosting local pack visibility and user engagement.
Instituted a centralized reporting system, drastically reducing manual hours spent on client deliverables while improving data accuracy and transparency for stakeholders.
Monitored and analyzed traffic, rankings, and conversion trends to identify new opportunities, refine strategies, and demonstrate clear ROI to clients and executive leadership.
Fostered a culture of continuous learning and agility by providing technical SEO support and hands-on training to less experienced team members, helping them develop critical SEO skills under challenging conditions.
Championed a proactive, solutions-oriented mindset throughout the department, transforming a chaotic operational environment into a cohesive, high-impact team aligned with agency growth objectives.

Freelance SEO Specialist

Industry:

Others

Employment Period:

January 2023 to May 2023 (3 Months)

Duties and Responsibilities:

Gathered client business goals, audience profiles, and SEO expectations during onboarding, resulting in more tailored strategies and a 25% average increase in organic traffic across client websites within three months.
Performed keyword research and developed SEO roadmaps based on high-value, low-competition keywords aligned with each client's niche.
Conducted full-site technical SEO audits using Screaming Frog and SEMrush, identifying issues like crawl errors, site speed, and mobile usability.
Optimized on-page elements such as meta titles, descriptions, headers, internal links, and image alt texts for improved relevance and rankings.
Recommended and created SEO-friendly content based on keyword gaps, competitor insights, and topical authority opportunities.
Audited backlink profiles for toxic links and implemented ethical link-building strategies to enhance domain authority.
Tracked SEO KPIs such as organic traffic, keyword rankings, and CTR, and delivered actionable reports using GA4 and Looker Studio.
Implemented on-page SEO updates directly in WordPress and Shopify using page builders and essential plugins.
Adapted strategies in response to Google algorithm updates and tested variations in metadata and site layout to improve performance.
Provided SEO education and consultation to clients, helping them understand foundational SEO concepts and long-term growth strategies

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2015 to April 2015 (2 Months)

Duties and Responsibilities:

Conducted on-site SEO audits for Go Viral Now, under Virtual Coworker, driving an average 12–15% organic traffic increase within 60 days for small business clients by improving crawlability, metadata, and internal linking.
Implemented core technical SEO tactics—XML sitemaps, robots.txt, canonical tags, and 301 redirects—to fix duplicate content and site structure issues.
Optimized titles, meta descriptions, and headings based on keyword research to boost CTR and local rankings.
Used tools like Google Webmaster Tools (now Search Console), Bing Webmaster Tools, Moz, and Screaming Frog to identify crawl errors and track SEO performance.
Collaborated with content teams to create keyword-focused blog posts and location-targeted landing pages for local search visibility.
Conducted backlink audits with Open Site Explorer and MajesticSEO, disavowing toxic links to avoid Penguin penalties.
Monitored Google Analytics for engagement metrics, adjusting strategies to improve user behavior and lead generation.
Delivered monthly reports outlining ranking gains, traffic trends, and SEO recommendations.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2021 to May 2022 (6 Months)

Duties and Responsibilities:

Conducted finance-specific keyword research for eCompareMo, under Snapcompare Corporation, targeting high-intent queries like “best personal loan rates” and “compare credit cards,” driving a 20% MoM increase in organic traffic to comparison pages over 5 months.
Optimized meta titles, descriptions, headers, and on-page content in line with Google’s YMYL and E-A-T standards for financial landing pages.
Executed SEO content strategies to build topical authority, collaborating with licensed finance writers and compliance teams for accuracy and adherence.
Performed technical SEO audits using Screaming Frog, Ahrefs, and GSC, resolving crawl, mobile usability, and speed issues—boosting Core Web Vitals.
Implemented structured data (JSON-LD) for FAQ, Product, and Breadcrumb schema to improve SERP visibility and rich result appearance.
Led finance-focused link-building via guest posts, digital PR, and outreach, securing links from authoritative sources and managing toxicity via Ahrefs.
Monitored SEO KPIs (organic leads, CTR, rankings, conversion paths) using GA4, Looker Studio, and SEMrush to refine strategy.
Worked cross-functionally with legal, product, and dev teams to align SEO with APR disclosures, terms, and financial compliance.
Optimized SEO for calculators and tools to ensure data accuracy, fast load times, and best-practice compliance.
Adapted strategies post-algorithm updates (e.g., product reviews, page experience) to maintain rankings in a regulated, competitive niche.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

June 2020 to November 2021 (16 Months)

Duties and Responsibilities:

Optimized service and location landing pages for SAE Group, under Kinetic Innovative Staffing, focusing on residential and commercial solar, resulting in a 35% YoY increase in organic traffic and 60% growth in qualified leads from key regions (Brisbane, Gold Coast, Northern NSW).
Enhanced SEO across core pages—solar panels, battery storage, EV chargers—via schema markup, metadata updates, and keyword-rich content to boost visibility and conversions.
Conducted SEO audits with Screaming Frog and SEMrush to fix crawl issues, broken links, duplicate content, and weak metadata, improving site health and indexability.
Led localized SEO for 20+ regional pages using geo-targeted keywords, Google Maps embeds, and structured NAP data to strengthen local search presence.
Partnered with writers and solar consultants to create content on customer FAQs and solar incentives, capturing long-tail traffic and building topical authority.
Collaborated with developers and marketing to improve mobile usability and site speed, leading to better Core Web Vitals and compliance with Page Experience standards.
Tracked KPIs through GA, GSC, and Data Studio, delivering monthly performance insights and strategic recommendations.
Performed competitor analysis to benchmark against top Australian solar firms, uncovering keyword opportunities like “solar installation Brisbane” and “solar battery storage Gold Coast.”

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

June 2019 to December 2019 (5 Months)

Duties and Responsibilities:

Optimized service category pages and high-converting task listings for Airtasker, under SHORE Solutions Inc., driving a 17% QoQ rise in organic sessions and a 12% increase in conversions (Q3–Q4 2019), especially for top verticals like “furniture assembly,” “home cleaning,” and “removalist services.”
Refined on-page SEO across task listings and category hubs by implementing keyword-optimized H1s, meta tags, and internal linking strategies, boosting Airtasker’s prominence in localized SERPs across major Australian metro areas.
Improved on-page SEO via optimized H1s, meta tags, and internal linking, boosting local SERP visibility across major Australian metros.
Implemented Schema.org markup for service listings and FAQs, enhancing eligibility for rich snippets and increasing CTR during peak seasons.
Used Botify and GSC to diagnose and resolve crawl inefficiencies, duplicate content, and low-value indexed pages.
Aligned service page copy with transactional and geo-based keywords in collaboration with product and UX teams, ensuring relevance across key city hubs.
Worked with engineers to address canonical tags, internal link logic, and lazy loading—reducing FCP on mobile and improving site performance.
Performed keyword gap analysis and competitive benchmarking (e.g., vs. Gumtree Services, Hipages) using SEMrush and Ahrefs to guide landing page optimizations.
Recommended improvements via PageSpeed Insights and mobile-friendly tests, enhancing performance of core mobile task pages during high-traffic periods.
Contributed to early international SEO strategy by reviewing URL structures, canonical setup, and hreflang for UK and NZ expansions.
Adapted keyword targeting post-BERT rollout, refining underperforming content with intent-aligned, natural language phrasing.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2016 to June 2019 (32 Months)

Duties and Responsibilities:

Interclamp Ltd.
SEO Specialist
Mar 2019 – Jun 2019

Optimized key product and category pages for Interclamp Ltd, under Kinetic Innovative Staffing, focusing on galvanized tube clamps and modular safety systems, driving a 12% QoQ increase in organic traffic and noticeable improvements in rankings for high-intent B2B keywords like “industrial handrail systems.”
Applied structured data, keyword-optimized metadata, and improved content hierarchy across UK and AU sites to enhance discoverability and SERP visibility.
Aligned technical product content with SEO best practices and industry terminology in collaboration with marketing and product teams, ensuring consistency across markets.
Used GSC, SEMrush, and Screaming Frog to resolve crawl issues, broken links, and indexation inefficiencies, streamlining site performance.
Conducted B2B-focused keyword and SERP analysis in construction, infrastructure, and public safety sectors to identify ranking gaps and target optimization.
Recommended internal linking, speed, and mobile UX enhancements based on Core Web Vitals and PageSpeed Insights, improving site-wide usability.
Advised on international SEO setup, including subdirectory structure, localized content, and keyword adaptation for APAC expansion.
Incorporated compliance-aware content strategies to align with accessibility standards and safety regulations in public sector and industrial contexts.

Spill Station Pty Ltd
SEO Specialist
Oct 2016 – Feb 2019

Conducted on-page and technical SEO audits for Spill Station Pty Ltd, under Kinetic Innovative Staffing, a safety and environmental compliance e-commerce platform, driving a 30% YoY increase in organic traffic and improved rankings for key product categories like spill kits and safety showers.
Implemented structured data, optimized metadata, and internal linking on product and category pages to boost visibility and engagement.
Collaborated with product and compliance teams to ensure SEO-friendly, regulation-compliant product descriptions.
Monitored search performance via GA, GSC, and SEMrush to track keywords, fix indexing issues, and refine strategies.
Performed competitive analysis and keyword research for B2B safety sectors to identify gaps and outrank competitors in organic and local search.
Partnered with developers to enhance site architecture, fix crawl errors, and optimize speed and mobile usability per Google algorithm updates.
Stayed current on industry standards in environmental safety to guide SEO content and technical tactics.
Supported international SEO by advising on URL structures, hreflang, and localized keyword targeting for Spill Station Asia.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

May 2015 to September 2016 (16 Months)

Duties and Responsibilities:

Led a comprehensive on-site SEO overhaul, optimizing metadata and site architecture to achieve a 32% increase in organic traffic and 28% boost in search-driven pageviews over 12 months.
Applied on-page SEO best practices—keyword integration, heading optimization, internal linking—improving rankings for local terms like “luxury pool builders Melbourne.”
Enhanced site speed by compressing images, reducing HTTP requests, and optimizing CSS/JS delivery using GTmetrix and Pingdom, improving desktop and mobile UX.
Collaborated with developers to ensure SEO-friendly URLs, canonical tags, and resolve duplicate content issues, strengthening indexation and avoiding penalties.
Drove local SEO via Google My Business optimization, schema markup, and citations from Australian directories to boost local search visibility.
Monitored crawlability with Screaming Frog and GSC; recommended fixes for broken links, redirects, and sitemap issues.
Conducted competitor analysis and keyword research with SEMrush and Google Keyword Planner to identify growth opportunities.
Partnered with content and design teams to create SEO-optimized blogs and visuals targeting seasonal and evergreen keywords aligned with brand voice.
Delivered monthly SEO reports on traffic, rankings, bounce rates, and engagement to guide strategy.
Adapted to key SEO updates like Mobilegeddon and RankBrain to maintain compliance and rankings.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

June 2013 to September 2014 (15 Months)

Duties and Responsibilities:

Increased organic traffic for Webarena Australia’s clients by ~35% in 9 months through keyword optimization, sitemap submission, and technical audits using Google Analytics, Google Webmaster Tools (now GSC), and SEOMoz (now Moz).
Conducted keyword research with Google Keyword Planner and SEMRush (beta tools) to guide on-page strategies for local and international markets.
Optimized meta titles, descriptions, headers, and image alts in line with Google Panda and Hummingbird updates.
Created SEO content briefs and worked with writers to enhance relevance, keyword use, and internal linking.
Performed site audits using Screaming Frog SEO Spider and Xenu Link Sleuth to fix crawl errors, broken links, and duplicate content.
Built white-hat backlink strategies via guest posting, local citations, and industry directories to grow domain authority.
Delivered monthly SEO reports with insights on traffic, bounce rates, and SERP performance for the project manager.
Provided technical SEO input during redesigns and launches, covering URL planning, 301 redirects, and mobile checks using W3C Validator and Google’s Mobile Usability beta tools.
Analyzed competitor SEO and link profiles to guide strategy and maintain competitiveness in the IT outsourcing space.

SEO Team Lead

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

September 2011 to November 2012 (14 Months)

Duties and Responsibilities:

Led a team of junior SEOs at SEO.com, employed through Zylun Philippines (now CoDev), delivering strategies for B2B and e-commerce clients that drove a 28% organic traffic increase and a 15% boost in lead conversions within 6 months.
Performed technical SEO audits via SEOmoz Pro, Screaming Frog, and Xenu Link Sleuth to uncover crawl issues, duplicate content, and poor site structure.
Applied on-site SEO best practices such as canonical tags, optimized metadata, corrected H1 hierarchies, and restructured internal linking for better crawlability.
Worked with writers and marketing managers to align content with target keywords and user intent, optimizing landing page performance.
Managed white-hat link building through guest posts, outreach, and press releases to earn authoritative backlinks.
Tracked traffic, bounce rates, and rankings using Rank Tracker, Google Webmaster Tools, and Advanced Web Ranking to guide improvements.
Maintained SEO documentation and trained junior staff on essentials like 301 redirects, robots.txt, and sitemap management.
Supported SEO during site migrations/redesigns by ensuring URL mapping, redirects, and analytics were intact to prevent ranking drops.
Stayed informed on Google’s Panda updates, guiding clients through thin content fixes and quality standard compliance.

Education History

Field of Study:

Biology

Major:

Medical Biology

Graduation Date:

October 29, 1996

Located In:

Philippines

License and Certification: :

N/A

Field of Study:

Business Studies/Administration/Management

Major:

Digital Marketing

Graduation Date:

November 29, 2028

Located In:

United States

License and Certification: :

N/A

Skills

ADVANCED ★★★

SEOSEMrushGoogle Adwords Keyword Planner

INTERMEDIATE ★★

Website Management, WordPress, HTML, Leadership, Link Building, Digital MarketingData AnalysisGoogle AnalyticsGoogle AdWordsGoogle Tag Manager

Work at Home Capabilities:

Internet Bandwidth: Greater than 100mbps
Working Environment: Private Room
Speed Test Result: https://www.speedtest.net/result/18978363643
Internet Type: Fiber
Hardware Type: Desktop
Brand Name: SIMODEWA-9QBP9
Processor: Intel (R) N100, 800 MHz, 4 Cores, 4 Logical Processor(s)
Operating System: Windows 11

Previous 1 2

*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.

**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.

Industry-Specific Experience

When hiring an SEO specialist, pick one with experience working in your industry.

The SEO strategy for an eCommerce business will differ significantly from that of a real estate firm’s, and industry knowledge can have a substantial impact on your results.

An SEO specialist who understands the unique challenges of your field will be better-equipped to tailor strategies to suit your business needs more effectively.

Importance of industry knowledge.

Having industry-specific knowledge enables an SEO specialist to create a more targeted SEO campaign that addresses the nuances of your market.

Here are a few examples:

1. eCommerce SEO

Focus on product page optimisation, improving conversion rates, and integrating user reviews to boost rankings.
Utilisation of structured data like schema markup for product categories to enhance search visibility.
Keyword strategies targeting buyer intent, often involving longer-tail keywords that lead to immediate purchases.

2. Real Estate SEO

Emphasis on local SEO to drive traffic from location-specific searches (e.g., “houses for sale in Melbourne”).
Strong reliance on geo-targeted keywords and optimising property listings for better local visibility.
Implementing Google My Business to enhance your business’ presence in map searches for real estate offices or agents.

3. Professional Services (Law, Finance)

Focus on content optimisation for blog posts and service pages that highlight expertise.
Building quality backlinks from industry-relevant sites to improve domain authority and trustworthiness.
Implementing technical SEO to ensure a user-friendly, fast-loading website.

Understanding the Australian market.

Beyond industry-specific knowledge, it is equally important that the SEO specialist you hire has a strong understanding of the Australian market.

An SEO specialist Australia conducting a virtual presentation while holding a graph.

Understanding the Australian market

This entails an in-depth knowledge of local consumer behaviour, competitive analysis, and regulatory standards. The Australian market has its own unique dynamics, from search trends to local competition, that differ from other regions.

Local SEO expertise is essential for businesses aiming to target specific regions in Australia. An SEO specialist should understand how to leverage geo-targeted keywords and use local citation management to help your business rank higher in search results for Australian users.
Cultural relevance plays a significant role in content marketing and SEO strategies. Your SEO specialist should be familiar with Australian terminology and consumer preferences so the content resonates with local audiences.
Understanding Australian competitors is key to positioning your business effectively. An experienced SEO specialist can conduct in-depth competitive analysis, revealing the strengths and weaknesses of your competitors and helping you develop strategies to outperform them.

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Qualities of a Reliable SEO Specialist

Hiring the right SEO specialist for your business means finding someone who can maintain a professional relationship built on transparency and proven results.

Let’s explore the essential qualities that distinguish a top-notch SEO specialist.

Transparency and Communication

Clear and consistent communication is crucial for an effective SEO partnership. A reliable SEO specialist should:

Provide Regular Updates. Keep you informed on the progress of your SEO efforts through scheduled updates, making you aware of how your KPIs and organic traffic are improving.
Offer Clear Reporting. Deliver detailed yet understandable SEO reports, including insights on on-page SEO, off-page SEO, technical SEO audits, and other critical metrics.
Be Open About Strategies. Discuss their approach, from content optimisation to quality backlinks, so you know what steps are being taken and how they align with your business goals.
Be Very Responsive. A trustworthy SEO specialist should respond within a reasonable time and be willing to address any concerns or queries about your website’s SEO.

Adaptability and Continuous Learning

To succeed in Australia’s competitive digital landscape, an SEO specialist must stay informed about the latest trends and algorithms. Here’s what to look for:

Up-to-Date with SEO Changes. SEO is constantly evolving. A reliable specialist stays on top of new trends, algorithm updates, and best practices to keep your business competitive.
Adapt Strategies for Local SEO. For businesses targeting specific regions, a specialist should leverage local SEO techniques like geo-targeted keywords and Google My Business optimisation to rank higher in local searches.
Tailor Content to Local Audiences. Your specialist should guarantee content is relevant to consumers, using appropriate local terminology and addressing region-specific needs.

Proven Track Record

When evaluating potential SEO specialists, it is important to assess their past work and results. Here’s what to look for:

Case Studies. Look for detailed case studies showcasing how they improved organic traffic, KPIs, and domain authority for previous clients.
Client Testimonials. Positive feedback from past clients is generally a good indicator of the specialist’s skills, reliability, and professionalism.
Measurable Results. Make sure they can demonstrate success through tangible metrics like higher search rankings, improved domain authority, increased organic traffic, and better ROI on SEO investments.

By prioritising these qualities, you’re better equipped to hire an SEO specialist with transparency, market knowledge, and a proven ability to deliver results.

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Questions to Ask When Hiring an SEO Specialist

Asking the right questions better equipes you to hire an SEO specialist that’s aligned with your business objectives and can deliver results.

Example Questions

Here are a few key questions to guide your evaluation process:

1. What SEO tools do you use? Find out which tools they rely on for tasks like keyword research, technical SEO audits, and link-building. Common tools include SEMrush, Ahrefs, and Google Search Console.

2. How do you approach local SEO? Make sure they have experience in local SEO, particularly for targeting Australian regions with geo-targeted keywords and local citations.

3. What’s your process for tracking KPIs and SEO performance? A good SEO specialist should have a good system for regularly monitoring and reporting on KPIs, organic traffic, and ranking improvements.

4. Can you share examples of past successes? Ask for case studies or client testimonials showcasing measurable results like increased organic traffic and improved domain authority.

5. How do you stay updated with SEO trends and algorithm changes? Make sure they keep pace with the rapidly changing SEO landscape to maintain your website’s competitiveness.

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Red Flags to Watch Out For

When hiring an SEO specialist, you need to be cautious of practices that could harm your business. Look out for these red flags:

Black-Hat Techniques. Avoid any specialist who uses unethical strategies such as keyword stuffing, link farming, or purchasing low-quality backlinks. These techniques can result in penalties from search engines like Google.
Lack of Transparency. If they are unwilling to explain their strategies or provide regular updates, it is a major warning sign. Transparency is key to a successful SEO partnership.
No Local SEO Experience. If your business relies on local customers, make sure the specialist has proven experience with local SEO, including optimising Google My Business and using geo-targeted keywords.
Overpromising Results. Be wary of anyone who guarantees instant or unrealistic results. SEO is a long-term investment, and success takes time.

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FAQS

When working with an SEO specialist, you may have several questions about how to explore SEO trends and best practices for the long-term success of your business. Here are some frequently asked questions to help guide you through the process:

What are the latest SEO trends in Australia I should be aware of?

Staying updated on SEO trends is crucial for maintaining a competitive edge, especially if you are not deeply familiar with SEO. Examples include:

Voice search optimisation helps businesses target users who use Google with voice commands, a segment which is rapidly growing.
Mobile-first indexing guarantees your site ranks well by prioritising mobile compatibility given that the majority of searches are now done on mobile devices.
Focusing on UX signals like fast load times and mobile responsiveness can reduce bounce rates, keep visitors engaged, and improve overall search rankings.

While social media doesn’t directly impact SEO rankings, an effective SEO specialist should understand its role in driving traffic, improving brand visibility, and supporting off-page SEO through social signals and backlinks.

However, keep in mind that an SEO specialist and a social media manager are completely different roles that also require different sets of skills.

How can I protect my business from penalties or bad SEO practices?

Avoid black-hat techniques, like those mentioned in the previous section and work with a specialist who is transparent about their methods and stays updated on algorithm changes. Make sure that your SEO specialist adheres to white-hat SEO practices which include:

Quality Content Creation. Crafting high-quality, relevant, and original content that provides value to users is the cornerstone of white-hat SEO.
Keyword Optimisation. Properly researching and using keywords naturally in content, meta descriptions, and headers is key to white-hat SEO. The focus should be on enhancing the user experience rather than overloading keywords (keyword stuffing).
Building Organic Backlinks. Earning backlinks from authoritative websites through natural means—like guest blogging, partnerships, or creating shareable, high-quality content—improves domain authority and search rankings.
Mobile Optimisation. Your website should be responsive and perform well on mobile devices. This practice enhances user experience and helps maintain search rankings.
Technical SEO. Conducting technical audits to address issues like crawl errors, page speed, and site structure guarantees search engines can easily crawl and index your site.

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Final Thoughts

Choosing the right SEO specialist is essential for your long-term business growth – especially in a world where more and more transactions are being carried out online.

From on-page and off-page SEO to Local SEO and technical SEO audit services, the specialist you hire should have the necessary skills and a proven track record of delivering results.

Prioritizing qualities like transparency, industry knowledge, and a solid understanding of the Australian market will ensure you find the right expert to boost your organic traffic and improve KPIs.

At Remote Staff, we connect you with top SEO specialists who can take your business to the next level.

Click here to schedule a callback today.

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Darren Aragon

+ posts

Darren Aragon is a multifaceted writer with a background in Information Technology, beginning his career in research at Pen Qatar and transitioning through customer service to a significant role at Absolute Service, Inc. His journey into freelance writing in 2021 has seen him excel across various niches, showcasing his adaptability and deep understanding of audience engagement.

What to Look for When Hiring an SEO Specialist for Your Business

Understanding SEO Basics

Defining the role of an SEO specialist.

Importance of on-page, off-page, technical, and local SEO for businesses in Australia.

Key Skills to Look For in an SEO Specialist

Technical SEO Skills

Content Optimisation Skills

Link-Building Strategies

Local SEO Knowledge

Analytical and Reporting Skills

Employment Preferences

Remote Staff Recruiter Comments

Business Process Development Manager

Marketing Manager

TEAM LEAD

Media Manager

SEARCH ENGINE MARKETING CONSULTANT

Proeject and Technical SEO Manager

WEBMASTER / AFFILIATE AND CONTENT MANAGER

SEO SPECIALIST

Skills

Employment Preferences

Remote Staff Recruiter Comments

Link Builder

SEO Manager/Digital Marketer

SEO Link Builder Digital Marketing Virtual Assistant and Webmaster

Technical Support

SEO Specialist

LOCAL SEO SPECIALIST

E Commerce SEO Specialist Shopify/WordPress

E Commerce SEO Specialist

SEO Digital Marketer Webmaster

SEO Specialist Analyst

Skills

Employment Preferences

Remote Staff Recruiter Comments

DIGITAL MARKETING EXECUTIVE

DIGITAL MARKETING SPECIALIST

SOCIAL MEDIA SPECIALIST

Paid Search & Social Media Specialist

Web Support Analyst

Skills

Employment Preferences

Remote Staff Recruiter Comments

SEO Specialist

SEO Auditor

SEO Specialist

SEO Specialist

SEO Manager

Freelance SEO Specialist

SEO Specialist

SEO Specialist

SEO Specialist

SEO Specialist

SEO Specialist

SEO Specialist

SEO Specialist

SEO Team Lead

Skills

Industry-Specific Experience

Importance of industry knowledge.

Understanding the Australian market.

Qualities of a Reliable SEO Specialist

Transparency and Communication

Adaptability and Continuous Learning

Proven Track Record

Questions to Ask When Hiring an SEO Specialist

Example Questions

Red Flags to Watch Out For

FAQS

What are the latest SEO trends in Australia I should be aware of?

Should my SEO specialist help with social media as part of the SEO strategy?

How can I protect my business from penalties or bad SEO practices?

Final Thoughts

Darren Aragon

About The Author

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