Marketing in modern times involves establishing and building a social media presence – and for obvious reasons. Aside from its accessibility (putting up a social media account is easy – and free), you can reach millions of people in just a matter of seconds.
This development made it easier and more affordable for more businesses to advertise online. More importantly, it leveled the playing field for small and medium enterprises.
However, managing a business page is quite different from maintaining a personal account. Sure, you can post images and videos on both, but that’s pretty much where the similarities end.
Business pages require a lot of planning, research, and strategy. If you’re not familiar with the ins and outs of social media, this can be challenging. This is why some entrepreneurs hire a social media manager instead of figuring things out for themselves.
But which approach should you take? Read on and find out.
You’re Not Social Media Savvy
Which hashtag do you like best? Did you participate in the Ice Bucket Challenge? Have you ever posted a TikTok video? If you have absolutely no idea what these questions mean, then you’re definitely not the savviest social media user.
That’s perfectly okay, by the way – but not if you own a business. If you’re hawking products and services, an effective social media campaign is a must-have.
Hence, you need someone who actually understands the current trends, knows how to develop organic content, and can avoid embarrassing mistakes that could put your brand in hot water online.
Trust me on this. When you slip up, the internet won’t forget.
You Don’t Have The Right Tools
There are more tools required to effectively manage social media pages than what you’d expect. Aside from mobile phones and laptops, you’d also need design and video-editing software. Depending on the industry you’re in, you might also need cameras that can produce HD photos.
On Instagram, for example, you also need apps that can generate hashtags and monitor follower engagement. Basically, these tools check your campaigns’ overall effectiveness.
Then, there’s choosing the right music and visual dimensions to make your content stand out more. And that’s just among many other tools, software, and applications that go into creating the right content.
So, if you want to save time and cost, just hire someone who already has all of these.
You Struggle With Writing
Anyone can write a long movie review and post it on their timeline. However, writing product captions are different. The best ones are simple and concise. It also helps to be consistent without being repetitive.
A good social media manager can take care of this so you won’t have to. Best of all, you can rest assured that your content will be interesting, relevant, and most importantly, engaging.
You’re Pressed For Time
Isn’t this every entrepreneur’s struggles? I mean, running a business in itself is a time-consuming endeavor. Eight hours a day? Yeah, right. Try 24/7, and sometimes, even that doesn’t feel sufficient.
Social media management is a full-time job. You want someone who can start the day taking time to review your engagement levels. Not to mention monitoring current social media trends and incorporating these into your content.
If you can do that, great.
Otherwise, why sweat it when you can hire an expert?
Fortunately, there are a lot of social media managers you can hire. Better yet, you can hire the best from anywhere in the world.