Engaging video content is essential in any marketing campaign, and video editing is a crucial part of any video production process. The way a video is edited directly affects the way your message reaches your intended audience. Therefore, the role of a video editor in video production is huge, giving employers more reasons to hire one for their team.
But hiring a video editor is not an easy task. You should be aware of the advantages or disadvantages of hiring a video editor, as well as your reasons for hiring one. In the Philippines, there are a number of professional video editors waiting to be discovered.
But why a video editor from the Philippines? Here are some reasons to consider:
1. High-quality video editing skills.
Video editors know their stuff. They have the editing sense: knowing what footage to keep or to dispose of and when to apply effects. Sounds easy? Not really. You can’t do this at a professional level without hours of experience and thousands of videos watched.
Check their resume. Find out more about a video editor by looking through their previous projects and clients. This will give you an idea about the length and breadth of their experience.
2. Creative powerhouse.
A professional video editor sees the world a bit differently than others. When it comes to video editing, they know what to add to the video to make it more aesthetically pleasing and effective. In other words, they can take your content to a whole new level, bringing it to life.
Test their creative vision. Challenge their eye for art by giving them a video editing test and asking them the right questions. Ask them how they want the video to look like and how they will convey the right message to the target audience.
So let’s say you have professional video editing skills. Do you have the time to sit down and work on editing videos while running your business? Editing videos can take a lot of time even if you do have the skills. Hiring a video editor can help you churn out more video content in no time.
4. Sources of professional advice.
In case you need advice about your video, a professional video editor can provide you with pro-level insights. They can make your videos more engaging as they know what works and what doesn’t when it comes to communicating with various audiences.
Professional video editors do not stop at “Okay, I think this is fine.” No matter how many modifications are needed, they are willing to make them until you say, “Okay, that’s great!”
6. Short-time contractors.
A professional video editor’s skills are very specific. They are experts in, guess what? Videos. Unless they are also adept in graphic design or illustration, you can make them a full-time member of your marketing or creative team, doing a variety of tasks for you. Otherwise, they are best for short-time contracts or project-based arrangements. This is not a commitment issue, but more about the benefits you and the video editor get out of it. The video editor earns more, and you do not have to worry about working with someone you do not want to work with for a longer period of time.
7. Access to portfolio.
Marketplaces offer a number of video editors you can hire, so it pays to have access to their portfolios just so you can compare their works and choose the one that best fits your brand.
Completed projects of video editors are mostly readily available online as they are used for promotional purposes and public consumption. Edited YouTube videos, for example, are mostly available for the general public.
Check their portfolio. A video editor’s portfolio gives you a lot of insight into their past clients, the type of projects they have worked on, and the quality of their work.
The average video editor rate in Australia is AUD 67,500 a year. This is equivalent to PHP 2,415,588. When you hire video editors from the Philippines, their rates are based on a less expensive cost of living. A video editor from the Philippines will only cost you AUD 680/month (PHP 25,000) on average, helping you save and invest your resources in other ways. You just have to search widely.
Ask for recommendations. When hiring a professional video editor, asking around for suggestions is the best way to find a reliable one. You may go to your entrepreneur friends to enquire about trusted outsourcing or offshoring agencies that provide quality talent.
9. Great communicators.
Communication gap is one of the major issues you may encounter when working with an offshore video editor. In the Philippines, however, this is less of a concern as most Filipinos speak fluent English. Discussing your ideas with your Filipino video editor may be a lot easier than you think.
10. Team players.
Filipinos are one of the friendliest people in the world. Surely, conflict among team members is inevitable, but you can count on your Filipino video editors to easily get along with you and your team.
Ask about their reputation. Talk to people within the same field to find out more about a candidate. This way you will find out whether there are any issues or concerns raised about a candidate. Good reputation gives you the confidence to hire.
Video editing is an important task to take on. It requires the right skill set, extensive experience, and the knowledge and understanding of company branding, mission, vision, and values in order to create content that clearly represents your business. Therefore, investing in a professional video editor is an important and necessary decision to make.