Angelica is a Social Media and SEO Specialist with over six years of experience in digital marketing, social media management, and executive virtual assistance. Since beginning her marketing career in 2018, she has worked across local companies, BPO settings, and freelance/agency environments, supporting clients from Australia, the United States, and the United Kingdom.
She has extensive experience managing end-to-end social media strategies across Instagram, Facebook, LinkedIn, and TikTok — from content planning and creation to publishing, community management, and performance optimization. In addition to social media management, she has hands-on exposure to SEO implementation, Google Ads fundamentals, website management, CRM systems, and multimedia content production.
Angelica brings a well-rounded digital marketing skill set, combining creative design, analytics-driven decision-making, and client-focused strategy development.
Core Skills & Technical ExpertiseSocial Media Management
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Full-cycle content creation (strategy, design, caption writing, scheduling, posting)
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Platform management: Facebook, Instagram, LinkedIn, TikTok
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A/B testing and performance optimization
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Hashtag and keyword research for improved reach
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Community management (comment and inbox engagement)
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Content customization per platform audience behavior
SEO & Digital Marketing
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Keyword research using SEO tools and planners
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SEO-driven caption writing and hashtag optimization
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Basic Google Ads knowledge (Google Digital Garage Certified – 2022)
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Traffic-oriented content planning
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Lead-supportive messaging strategies
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Use of AI tools (e.g., ChatGPT) for optimized SEO captions
Content Creation & Multimedia
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Graphic design (Adobe Photoshop, InDesign, Canva)
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Video editing (Adobe Premiere Pro, basic After Effects, CapCut)
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Promotional branding materials
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Infographics and ad creatives
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Short-form video editing for social platforms
Website & CRM Management
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Website management (Squarespace)
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CRM systems: Onyx, AgencyBloc
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Email marketing platforms: Mailchimp, Zoho
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Collaboration tools: Slack
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Executive assistant support functions
Additional Competencies
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Client consultation and strategy alignment
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Brand voice development
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Data-informed content decisions
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Cross-industry marketing adaptability
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Remote work and agency collaboration experience
Summary of Work Experience
Angelica began her marketing career in 2018 with a local company in the Philippines before transitioning into BPO settings in 2019–2020. Over the past five to six years, she has worked in freelance and agency environments, supporting international clients.
She has handled clients across various industries, including:
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Real estate agencies
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Insurance companies
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Healthcare organizations
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Executive coaching businesses
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Fabrics manufacturing companies
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Influencers and personal brands
Social Media & Content Management Experience
Angelica has managed accounts from strategy development to execution. Her workflow typically includes:
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Conducting client consultations to identify business goals.
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Designing brand-aligned visual templates.
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Creating platform-specific content (graphics, captions, videos).
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Scheduling and publishing posts.
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Running A/B tests to determine effective content formats.
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Engaging with audiences through comments and inbox management.
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Optimizing hashtags and captions using SEO insights.
Her content varies depending on the industry:
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Real Estate: Property-focused visuals and feature highlights.
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Insurance & Executive Coaching: Informative and educational content.
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Healthcare: Value-driven, credibility-focused informational posts.
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Influencers: Trend-based and engagement-driven content.
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Manufacturing: Product-centered branding materials.
SEO Experience
Angelica incorporates SEO into her social media strategy by:
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Conducting keyword research using free SEO tools and planners.
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Selecting high-traction and trending keywords/hashtags.
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Crafting optimized captions to increase discoverability.
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Applying foundational knowledge from Google Digital Garage certification (2022).
While her SEO experience is primarily social-media-focused, she integrates keyword optimization into content messaging to support reach and engagement.
Executive Assistant Role
Currently, Angelica works as an Executive Assistant under an agency setup (BruntWork), providing marketing and administrative support. Her responsibilities include CRM management, website updates, email marketing, and digital asset creation.
- Angel has a bachelor's degree in communication and has been working in businesses such as real estate, textile, jewelry, pawnshops, and outsourcing companies for approximately 4 years, handling and performing jobs such as Marketing Assistant, Campaign Coordinator & Sales Administrator, and Graphic Designer. She has catered to both local and Australian clients.
- She was exposed to the following tasks:
- Social Media Management (Facebook, Instagram, LinkedIn)
- Graphic Designing
- Market Research and Competitor Analysis
- Content Writing (Product-based)
- Email Marketing
- Reporting
- Administrative tasks
- She is proficient using tools such as Mailchimp, Adobe, MS Office, Google apps and CRMs.
- She can start ASAP, amenable to working any shifts and opent to any full-time or part-time roles.
Predictive Index Profile - Promoter
Strongest Behaviors
- Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
- Teaches and shares; often working collaboratively with others to help in any capacity.
- Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.
- Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
- Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
Behavioral Summary
ANGELICA is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.
The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.