Social media is taking the world by storm. Platforms like Facebook, Twitter, Instagram, YouTube, and TikTok are no longer used exclusively for entertainment or socialising. Today, these platforms don’t just contain images and videos, but also news, advertisements, and promotions.
The sheer number of platforms presents tremendous potential. Used wisely, social media can take your business to the next level.
Now, the question is….how?
What Is Social Media Management?
Anyone can create a social media account. Growing it and managing it well is a different story. A concrete strategy for reaching your target audience and a constant stream of engaging content are both necessary.
Social media management, thus, involves managing content and engaging with followers (who will hopefully convert into customers later on).
Before you can craft or implement it successfully, however, you need to understand who your buyers are.
To help you get started, here are three essential tips.
Choose The Right Platform
Although all major social media platforms have tremendous reach, they don’t cater to the same markets. TikTok, for example, appeals mostly to young users between the ages 16 and 24. Meanwhile, LinkedIn is the ideal for professionals who are looking to connect with other talents and experts in their own fields.
Thus, before you start posting content on different social media platforms, identify which one will bring these to the right audience.
Who is your target audience? Which social media platform do they often use? What types of content do they respond to? These questions can help provide you with the right direction, particularly the right platform to choose.
Create Your Social Media Strategy
Social media is an indispensable part of your digital marketing strategy. Compared to traditional forms of advertising, it’s also relatively inexpensive.
But to get the most out of social media campaigns, you’ll need to understand and leverage the following:
Types of Content
What you post on your social media will largely depend on who your customers are and what they’re interested in. But bear in mind that on average, only 3% of your followers are active buyers.
Also, don’t expect sales to come in all at once. Some customers might need your product, but they might not yet be ready to buy. It’s also possible that other interested parties might not have the urgent desire to pull the trigger right now..
Hence, your social media content must resonate with these different types of customers. If they’re not ready to buy your products or services, your goal is to keep them in sight so that they’ll go to you once they’re ready to make the purchase. And of course, you’d want them to share your content with people in their social networks.
It might be tempting to bombard your customers with different types of content. But that can backfire.
There are many competitors using social media, so you’d have to be more strategic not just about what to post but also WHEN to post. Your content schedule will be your road map and will help you produce better results, especially if it coincides with special occasions or an emerging trend.
Customer Engagement Approach
One of the best things about social media is that they enable brands to connect directly with customers. This is crucial because it enables direct feedback, but there’s more to customer engagement than just surveys and polls.
Social media engagement also involves offering helpful information, answering questions, and escalating inquiries for immediate assistance. Aside from having quality products, you also want your brand to be famous for excellent customer service, and you can do that through social media management.
At the end of the day, consistency is key. The aesthetic, messaging, and overall mood of your social media platforms should remain largely the same. This way, you can employ a stronger brand voice.
Also, if you’re new to social media management, it’s best to start with one platform instead of several at once. When you are familiar with how it works and are able to automate your posts, then you can expand onto a different platform.
Of course, this is easier said than done. If you don’t have the right tools or enough social media knowledge, the learning curve can be quite steep.
Fortunately, you don’t have to do it alone. Remote Staff has been assisting AU SMEs and entrepreneurs like you with hiring skilled remote workers from the Philippines for more than a decade already. So if you’re unsure about how to do effective social media management, you can surely find a capable social media manager in our diverse talent pool.