Your marketing strategy is the heart of your business. The ways you communicate (or not) says a lot. Your methods will define how your products and/or services will be remembered, especially in the digital world.
Brands that tell powerful stories always stand out. There are many companies that made significant breakthroughs this way. Big brands such as Starbucks, Dove, Coca-Cola are just a few examples of companies that executed marketing campaigns that left lasting impressions on the public’s imagination.
But guess what? Your small business can do this too.
Best of all, you don’t have to spend thousands of dollars just to air a 30-second video. You don’t even have to chase celebrity endorsers to promote your brand. All you need is the internet.
Google is Your Friend.
Everyone consults Google for anything and everything under the sun. It’s a good idea then to put your business where it will be most visible. But with so many competitors thinking the same way, how can you stand out?
This is where Search Engine Optimization (SEO) comes in. As a business owner or entrepreneur, you would want your products and services to show up on the first page of the search results. It would be even better if your company appears near the top.
But how can you make this happen?
You can improve your website traffic by learning about Google algorithms. Start by reading up on the basics of SEO and relevant keywords. You can also check out different videos on Youtube that talk about optimisation and meta titles.
It also helps to improve the quality and quantity of your content. Post regularly and always update your blogs. Write about your newest products and make sure to use descriptions with high-ranking keywords in your category.
Say Hello to Influencers.
Believe it or not, there are people who have millions of Instagram followers even if they are not celebrities. That’s how amazing social media is. It gives everyone the chance to have a solid fan base without appearing in movies or television.
If you own a business, you don’t have to wait until you’re big enough to afford paying a local or international celebrity to endorse your brand. You can just look up influencers who have large followings and offer a partnership with them. If you pull it off successfully, it can be a very cost-effective way of sharing your products and services to thousands, or even millions, around the world.
Social media influencers on Facebook, Twitter, Instagram, YouTube, and TikTok have different target audiences. So, choose one who would connect best with yours and who truly represents what your brand stands for.
Lastly, go for influencers who have high engagement rather than a large follower count. Remember, you are after sustained and genuine engagement, not just likes. Always communicate with your partner influencer and lay out your goals for the brand so that the resulting campaign will turn out engaging, authentic, and relatable.
Good Content Never Gets Old.
People are still after quality. It doesn’t matter if you post hundreds of articles. Ultimately, it’s all about the value you bring to your readers and the way you share your story.
You will always engage your followers and customers if you produce content that they can relate to. For example, you can share stories about real-life clients who found satisfaction in the services that you are offering. You can also write about the current trends and how your brand is taking part in your own way.
You can even share different kinds of content such as email newsletters, blog posts, and funny memes. The point is to connect with your followers by creating or sharing content that makes them feel seen, heard, and understood.
Videos also make for great content. There are many free mobile applications that you can use to produce high-quality ones. Then there are built-in apps like iMovie that lets you edit short clips in a pinch. Just check out tips and tricks on YouTube on how to edit smoothly.
More importantly, brainstorm and research about your audience. Know what they want, and then find the best way to give it to them. Provide accurately, updated, and relevant content at all times, and your stuff will surely live rent-free in your target audience’s minds.
These are just the basic tips to help you get started. Admittedly, they can take quite a bit of effort to pull off.
Fortunately, you can hire people for that. Remote Staff has been scouting and recruiting top Filipino remote talent for more than ten years now. Our rich talent pool includes digital marketers, SEO specialists, content writers, graphic designers, and social media managers, and they can all do the heavy lifting for your digital marketing needs.