Case Study: Boosting ROI for an AU E-Commerce Store
A Melbourne-based online store* selling eco-friendly household products had been managing its own Google Ads for over a year. While the ads brought in traffic, they weren’t getting many sales, resulting in a low return on ad spend (ROAS).
To solve this problem, they partnered with Remote Staff to find a specialist who could boost conversion rates, reduce cost-per-click (CPC), and attract a more targeted audience interested in eco-friendly products.
Remote Staff connected them with Ivan, a certified Google Ads expert from the Philippines with experience in handling e-commerce for sustainable brands. Ivan conducted a full audit of the store’s account and implemented the following steps:
Campaign restructure;
Landing page and ad copy optimisation; and
Conversion tracking and bidding strategy.
This approach helped the company spot budget leaks, improve ad targeting, and turn the existing campaign into a profitable one.
By refining the campaign structure, improving messaging, and using data-driven bidding strategies, Ivan turned their ad spend from a sunk cost into formidable leverage for growth.
*Company name withheld upon request.