Entrepreneurs typically develop products and services so they can eventually sell them. Before they can do so, however, they need to market these first.
As we discussed in a previous article, marketing has two forms – direct and indirect. If you’re after fast and measurable results, the former is the best way to do it. But if you’re after building a lasting brand for maximum impact, indirect marketing is the way to go.
Here are four examples of indirect marketing activities that can help you scale your business:
SEO and Link Building
I’m sure you’ve already heard of (if not tried) search engine optimisation (SEO). But if you’re still unfamiliar with the term, it comes down to ensuring that your official website ranks on the first page of a search engine’s search results through strategically-placed links and keywords.
Through proper SEO practices, you make it easier for people to find you on popular search engines such as Google and Yahoo.
All you have to do is improve the quality of your content and the credibility of your links and sources. It would also help if your webpage is complete with titles, descriptions, and other identifying markers that make it easier for search engines to find it.
The more optimised your web page is, the higher it will rank on the results page. (Of course, if this all sounds confusing, you can always just hire a skilled SEO specialist.)
Social Media Marketing
In case you find SEO a little overwhelming, you can always go with content and social media marketing instead. Here, you can use social media sites such as Facebook, Twitter, Instagram, and/or Tiktok to build your brand.
The primary goal here is to build brand authority. While it might take time to grow a solid community of leads, this approach is a great way to reach thousands, even millions of potential customers in a relatively short amount of time.
Start by posting blogs relevant to your target market, which can range from industry news to business updates, and even FAQs or opinion pieces.
Not really into writing? You can explore different forms of content instead, such as podcasts and videos.
Either way, this indirect marketing strategy is one of the most budget-friendly out there. More importantly, it can create a lasting impact for your brand, as long as it’s done right.
Influencer marketing involves businesses partnering with people who have a large number of followers to promote products and services.
This approach is interesting and effective, especially if the influencers have high levels of engagement with your target audience. Together, you can co-create content featuring your products or services, which the influencer can post on his/her social media accounts.
You can even hire an influencer as a brand ambassador if they prove to be especially effective. This way, they’ll be the face and voice of your brand on social media.
People like and support businesses that they can trust. Hence, if you want to build a strong brand, you must keep an eye on (and respond to) people who review your products and services.
Constant social media engagement, for instance, is a good way of showing that your brand is listening. Aside from fostering a positive image, your social media accounts should also demonstrate accountability, especially when there are concerns or negative feedback.
At the end of the day, your product or service is only as good as people perceive it to be. While there is a wide range of brand-building activities out there, one can never be wrong trying out the indirect marketing strategies mentioned.
In fact, we’ve got more.
Remote Staff has been assisting AU SMEs and entrepreneurs like you with the help of our remote workers from the Philippines since 2007. So if you need talented marketing specialists, we’ve got you covered.