Successful businesses rely on more than just good products. Often, it’s a combination of great marketing, top-notch service, and excellent branding. Just take a look at some of the world’s biggest brands.
Apple, for example, is known for its high quality gadgets. You don’t even need to talk about its specs. Once you see the logo, you know you’ve got something innovative in your hands.
How is this so? Well, part of the secret boils down to good graphic design.
Graphic design is a form of visual communication where images, logos, and colors are used to communicate ideas instead of plain. Whether you’re a startup or an established company, you will need graphic design to stand out.
If, for some reason, you’re still hesitant to hire a skilled graphic designer, here are four benefits that professional graphic design can bring your business:
A Strong First Impression
Like it or not, first impressions last. Your logo represents the entirety of your brand – its core values, products, and image. It also has to be visually striking for it to be memorable.
If you have a mediocre-looking logo, potential consumers won’t look twice at it. This is the last thing you would want for your brand, right?
Your logo should rouse customer interest, which, in turn, makes it easier to recall. Take unique logos such as Apple’s or even McDonald’s. The more recognizable your logo is, the more your brand will stand out and the more likely buyers will patronise your products and services.
Professionalising Your Image
Visual consistency plays a huge part in successful marketing campaigns. Your website, brochures, and social media pages should present the same logo, designs, and themes. This presents a consistent message and helps your target audience remember what your brand stands for.
For example, if your brand colors are red and black, you should use the same pantones all throughout your campaigns. You can’t just switch to red and white. Otherwise, it defeats the consistency and uniformity of your branding.
Well-executed graphic design helps build your company’s identity through strong brand recognition. One reason why McDonald’s is so easy to recognize is because, no matter which country you’re in, its logo and brand colors will always be red and yellow.
Another benefit of good graphic design is more effective communication. People are more drawn to visually-appealing advertisements rather than just plain old text, after all.
Visual aids are good examples. Instead of describing a lot of brand features using text blocks, why not just add reference images or illustrated icons? Besides, you can always write a short sentence for additional explanations.
Hence, aside from hiring a good designer, you also need to invest in editing programs such as Adobe Photoshop, Illustrator, and/or Premier. Equipping your employees with the right tools and software will certainly help them work better and faster.
Potentially Higher Conversions
Building trust is the key to establishing a successful business. Let’s face it, people buy from brands and companies that they trust. But before they can trust you, they have to know you first.
Good graphic design helps businesses gain high visibility, which, in turn can lead to higher conversions. The more people that like your content, the more that will trust and continue to buy from you.
Great designs also promote credibility because they show that you’re willing to invest in your brand image. This applies not just to your website, but also to your social media pages. A good graphic artist should make them stand out and more importantly, recognisable.
Unless you’re a trained and/or talented graphic artist, it can be overwhelming to design new logos and/or publication materials. But that should be the least of your concerns.
Remote Staff has been the game changer for many AU entrepreneurs in the past 14 years and counting. We have been providing our clients with skilled graphic designers, among other remote talents, so that they won’t have to do all the work by themselves. Whether you’re planning to redesign your company’s logo or are launching a new marketing campaign, we’ve got the right person in our rich talent pool to help you.