Maximise Your ROI: Onboard Pre-Vetted Remote Social Media Marketers to Amplify Your Brand Presence

Ana has approximately 17 years of extensive experience in customer experience, e-commerce operations, and executive support across various sectors, including the apparel, health and wellness, e-learning, banking, and insurance industries. She demonstrates a strong customer-first and resolution-driven approach, transitioning effectively from team leadership roles managing SLAs and KPIs to versatile operational support handling e-commerce management, marketplace administration, and founder assistance.

Work Experience

• She has roughly 17 years of relevant work experience in customer service, operations management, and e-commerce administration.

• Her background spans the apparel, e-commerce, health and wellness, e-learning, insurance, and financial services sectors.

• She handled end-to-end customer service, resolving B2B and B2C shipping and delivery issues.

• She managed high-volume ticketing systems using tags, macros, and priorities to consistently meet SLA and CSAT goals.

• She provided executive and founder support, organizing daily email inboxes, managing calendar schedules, and categorizing partnership inquiries.

• She oversaw back-office operations and customer service teams, managing KPIs, turnaround times, quality performance, and weekly/monthly scorecards.

• She supported recruitment efforts, onboarding, coaching, training, and continuous process improvement initiatives.

Career Highlights / Relevant Projects

• She successfully managed full-cycle order fulfillment and post-purchase support via e-commerce platforms, processing refunds, exchanges, cancellations, and complex order edits.

• She owned and managed marketplace operations, taking responsibility for product uploads, promotional pricing, reporting, and overall store administration.

• She optimized digital storefront operations by handling catalog creation, photo uploads, SEO optimization, and inventory replenishment requests for both merchant-fulfilled and network-fulfilled setups.

• She streamlined social media and content operations by coordinating content ideas, posting schedules, influencer outreach, and brand communications.

Skill Proficiency + Tech / Software Proficiency

• Customer Experience & Escalation Management

• E-commerce Operations & Marketplace Administration

• Executive Support & Inbox/Calendar Management

• Team Leadership, SLA, & KPI Management

• She is highly proficient in navigating platforms and systems including Shopify, Amazon Seller Central, Gorgias, Freshdesk, Zendesk, Oberlo, and Drift.

Francis is a seasoned digital marketing, social media, and content professional with over a decade of hands-on experience across agency services, food and beverage, media publishing, and nonprofit sectors. Throughout his career, he has served in diverse capacities—including Digital Marketing Specialist, Social Media Manager, Consultant, Technical Writer, and Web Content Writer—consistently pairing analytical marketing strategy with compelling creative storytelling. In his current agency role, he oversees end-to-end digital touchpoints for multiple client-facing brands, leading organic campaigns across Facebook, Instagram, and LinkedIn, executing paid Facebook advertising, and producing high-converting blog articles and email newsletters. Beyond execution, he actively strengthens internal operations by mentoring peers, leading coaching sessions, and refining standard operating procedures for the local team.

His track record is defined by measurable audience growth and direct revenue generation. While spearheading digital initiatives for a food and beverage brand, Francis scaled the company’s Facebook community from roughly 20,000 to nearly 100,000 followers, substantially widening brand visibility and organic engagement. Complementing this organic traction, he orchestrated targeted Facebook ad campaigns that delivered approximately PHP 200,000 in online delivery sales over a nine-month period, maintaining reliable, cost-effective returns on ad spend. His cross-industry scope also extends to strategic consulting for a nonprofit sports organization—where he guided a website redesign, social media rollout, and content strategy—as well as digital event promotion, live broadcast technical management, and community outreach.

Underpinning his strategic acumen is a strong editorial foundation rooted in a Bachelor of Arts in Literature with a specialization in Creative Writing. This academic background, reinforced by continuous training in performance copywriting, marketing automation, paid acquisition, and digital launch strategies, enables him to produce resonant, narrative-driven copy that converts. His passion for editorial leadership is further demonstrated by his work founding and managing an independent digital magazine spotlighting Filipino creatives, where he personally conducted over 70 in-depth artist and industry interviews.

Technically versatile, Francis works fluently across advertising platforms (Facebook Ads Manager, Facebook Business Manager), design software (Adobe Photoshop, Illustrator, Canva), content management systems (WordPress), and marketing automation and workflow tools like Mailchimp, Asana, and ClickUp. Blending creative content craft with robust paid and organic campaign execution, he offers a comprehensive skill set ideally suited for driving social media strategy, content marketing, and sustained audience engagement.

Jun Angelo is a results-driven Digital Marketing Specialist with over 9 years of experience in performance marketing, paid advertising, social media management, and digital campaign strategy. He has worked with both local and international brands across diverse industries, including renewable energy, consumer electronics, wearables, real estate, retail, healthcare, and lifestyle sectors. His expertise lies in developing and executing full-funnel digital marketing campaigns that drive brand awareness, lead generation, customer acquisition, and revenue growth.

With approximately 5 years of freelance experience and a strong background working with marketing agencies, Angelo has successfully managed multiple client accounts simultaneously, handling everything from strategic planning and campaign setup to optimization, reporting, and stakeholder presentations. He has experience supporting well-known brands such as EcoFlow, DJI, Insta360, Oura Ring, RingConn, and other technology and lifestyle brands. His hands-on approach, analytical mindset, and ability to adapt to different industries make him a versatile digital marketing professional capable of delivering measurable business results.

• Meta Ads (Facebook & Instagram)
• Google Ads
• LinkedIn Ads
• TikTok Ads
• YouTube Ads
• Media Buying & Budget Management
• Lead Generation Campaigns
• E-commerce Marketing
• B2B Marketing Campaigns
• Full-Funnel Marketing Strategy
• Audience Research & Targeting
• A/B Testing & Campaign Optimization

• Google Analytics
• ROAS Analysis
• CPA, CTR, CPC, CPM Monitoring
• Conversion Rate Optimization
• Campaign Performance Reporting
• Marketing Data Analysis
• KPI Tracking & Reporting
• ROI Measurement

• Social Media Management
• Content Planning & Strategy
• Graphic Design
• Video Editing
• Creative Coordination
• Brand Awareness Campaigns

• Meta Business Suite
• Google Analytics
• SEMrush
• HubSpot CRM
• Monday.com
• Google Workspace
• Canva
• Adobe Photoshop
• CapCut
• Shopify
• Wix

• Client Relationship Management
• Stakeholder Presentation & Reporting
• Marketing Strategy Development
• Market Research
• SEO Fundamentals
• Team Collaboration & Cross-Functional Coordination
• Project Management

Digital Marketing Specialist | Performance Marketing Professional

Angelo has built a strong career specializing in digital advertising, performance marketing, and social media management for both agency and in-house environments. Throughout his career, he has managed marketing initiatives for multiple brands and clients across local and international markets, particularly in the United States, Australia, and the Philippines.

Most recently, he worked with Enable Philippines, a distributor of technology and lifestyle brands, where he managed digital marketing campaigns for several brands simultaneously, including EcoFlow, a leading renewable energy and portable power solutions company. His responsibilities included campaign planning and execution, budget management, performance analysis, audience optimization, and collaboration with creative teams to ensure marketing efforts aligned with business objectives. He also supported B2B initiatives through LinkedIn advertising campaigns.

Prior to this, Angelo worked with marketing agencies where he managed multiple client accounts across various industries. He developed and executed campaigns focused on brand awareness, traffic generation, engagement, lead generation, messaging, and sales conversion. His role involved conducting market research, building customer acquisition funnels, creating campaign strategies, managing advertising budgets, and delivering performance reports with actionable recommendations.

Angelo has experience managing substantial advertising budgets, including campaigns with monthly spends reaching approximately USD 100,000, where he was directly involved in budget allocation, ROAS monitoring, performance analysis, and strategic optimization. He regularly prepared performance reports and presented campaign insights, successes, challenges, and next-step recommendations to clients and stakeholders.

In addition to paid media, Angelo possesses experience in website management through Shopify and Wix, basic SEO implementation using SEMrush, graphic design, video editing, and content creation, making him a well-rounded digital marketer capable of supporting end-to-end marketing initiatives.

Jun Angelo brings approximately 8 to 9 years of comprehensive, multi-industry experience specializing in digital marketing, social media management, paid media advertising, and content creation . Currently serving as a Digital Marketing Manager for a creative, advertising, and events agency since June 2023, he successfully oversees end-to-end digital marketing initiatives for over 300 international and local clients . His expansive portfolio spans diverse sectors, including Real Estate, Hospitality, E-commerce, Food & Beverage, and Health/Fitness . On a day-to-day basis, he leads paid media campaigns, manages and tracks campaign budgets, and oversees a cross-functional team of over 30 creatives, marketers, and trainees . He also plays a crucial role in client management by conducting strategic planning meetings and pitching marketing proposals to secure and nurture high-value business partnerships .

Prior to his current role, from 2019 to June 2023, he worked as an International Digital Marketing Manager within the global apparel retail industry, handling markets across the Philippines, Taiwan, and China . In this capacity, he strategized and executed global marketing campaigns and supervised an international team of 60 members while managing paid media ads and SEO optimization . His responsibilities extended to conducting regular market research on consumer behaviors, analyzing key performance indicators (KPIs), tracking ROI, and producing comprehensive performance reports to maximize campaign efficiency . Additionally, he executed hands-on multimedia tasks, including graphic design, multi-channel social media profile management, and product/model photography and videography using mirrorless DSLR setups .

Earlier in his career, from 2018 to 2019, he served as a Digital Marketing Specialist within the restaurant and food services industry . In this role, he focused on building and maintaining cohesive brand identities and visual assets—such as logos, digital layouts, and print materials—across multiple restaurant branches . He planned and optimized paid media campaigns, specifically utilizing Facebook Ads to effectively drive foot traffic and online conversions, while concurrently handling daily content curation and facilitating influencer marketing collaborations . Before transitioning fully into specialized marketing roles, he served from 2017 to 2018 as an Executive Secretary and Marketing Coordinator within the beverage and distribution industry . There, he provided executive-level support to the company president and international partners, oversaw the local marketing team's daily workflows, coordinated product launches and trade marketing events across Metro Manila, and managed regulatory documentation, government permits, and promotional material distribution .

This extensive professional background demonstrates a strong alignment with the requirements of a Senior Performance Marketing Specialist (Paid Media) role. He exhibits deep, hands-on familiarity with full-funnel digital advertising and performance marketing campaigns across Meta (Facebook and Instagram), Google (including Search, Display, Performance Max, and YouTube), and TikTok Ads . His strategic focus centers on driving Return on Ad Spend (ROAS), lead generation, and revenue growth . Furthermore, he is well-equipped with technical data capabilities, possessing a strong functional understanding of advanced tracking frameworks such as Google Analytics 4 (GA4), Conversion API (CAPI), Meta Pixel, and offline conversion tracking (OCT) . He complements this practical marketing expertise with a solid academic foundation, holding a Diploma in Mechanical Engineering Technology Major in Manufacturing and Fabrication from Mindanao State University - Iligan Institute of Technology, which he completed from 2011 to 2016 .

1. Career Highlights / Relevant Projects

• Paid Media Strategy & Scalability: Successfully managed and optimized paid media accounts and SEO scaling strategies across 300+ local and global clients, directly closing deals and onboarding more than 160 clients to expand agency portfolios.
• Cross-Functional Leadership: Spearheaded large-scale operations by leading, training, and collaborating with cross-functional international marketing groups ranging from 30 to 60 team members to drive creative and technical execution.
• End-to-End Performance Tracking: Engineered comprehensive attribution frameworks utilizing GA4, CRM architectures, and custom attribution models to deliver clean performance visibility, maximizing conversion rates and marketing budget efficiency.
• Event & Campaign Integration: Spearheaded end-to-end planning and execution of synchronized online and on-ground activations, linking traditional trade marketing, retail POP displays, and digital media to drive holistic brand awareness.
• Global Recognition: Awarded "International Best Employee of the Year" by a global retail enterprise for exceptional multi-market campaign coordination, alongside regional leadership honors for youth organization governance.

 2. Skill Proficiency + Tech / Software Proficiency

• Performance Marketing & Ads Management: Meta Business Suite, Facebook Ads Manager, Google Ads (Search, Display, Performance Max, YouTube), TikTok Ads Manager, Audience Targeting, and Budget Optimization.
• Analytics & Attribution Tracking: Google Analytics 4 (GA4), Meta Pixel setup, Conversion API (CAPI), Offline Conversion Tracking (OCT), and CRM Data Systems.
• Search Engine Optimization (SEO): Keyword research, competitor analysis, and site performance tracking utilizing Ahrefs and Semrush.
• Creative Content & Multimedia Production: Professional graphic design and video editing using Adobe Photoshop, Adobe Premiere, CapCut, and Canva. Experienced in commercial product and model photography using mirrorless DSLR equipment.
• E-commerce & Digital Platforms: Shopify, WordPress, Shopee, and Lazada.
• AI Productivity & Strategic Automation: Proficient in leveraging advanced AI systems—including ChatGPT, Claude, and Gemini AI—for automated performance reporting, campaign data analysis, copy generation, and strategic insights.
• Workplace & Soft Skills: Autonomous project management, client relationship management, multi-industry brand building, and seamless cross-functional collaboration within international team structures (including alignment with Australian time zones).

• Social Media Management: Comprehensive experience with platforms such as Facebook, LinkedIn, Instagram, and Twitter. His approach involves detailed planning using tools like Asana and eClincher, including content scheduling, graphic creation, and performance monitoring using analytics.
• Campaign Strategy & Execution: Proficient in running targeted Facebook and Meta ad campaigns, using cost-per-click (CPC) and return on ad spend (ROAS) as primary performance indicators. He has leveraged tools such as Hootsuite, eClincher, and Go High Level (GHL) for campaign management and tracking.
• Content Creation: Skilled in both graphic and basic video content production (Filmora, CapCut), as well as blog creation and SEO-oriented article generation using SEMrush and AI-assisted tools.
• Client & Community Engagement: Patrick has hands-on experience with outreach strategies, including follow-ups, email marketing (SendGrid, GHL), and community-building efforts via internal intranet management.
• Technical Adaptability: Demonstrated comfort with remote monitoring tools (similar to Time Doctor) and project management platforms.

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.
• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

Patrick is a warm, informal, outgoing, and congenial person who gets along comfortably with most people, meets new people easily and enjoys doing so, and works as well in group situations as well as one-on-one. A persistent, eager helper; has the kind of comfort with intangibles required to do work requiring an intuitive understanding of others’ viewpoints and feelings.

This individual is able to reach and stimulate others while being aware of and sympathetically interested in their needs. Unselfish and derives satisfaction from doing things for other people and being liked and appreciated by them for doing so.

Ann has seven years of professional experience across industries such as food and beverage, construction and building, beauty and health, financial services, and real estate. With four years dedicated to the construction and building sector, Ann has demonstrated expertise as an Executive Assistant, handling responsibilities such as basic payroll, invoicing, and administrative support. She is well-versed in tools like QuickBooks, Asana, and Canva, and has supported international clients, particularly in Canada.

1. Industry-Specific Experience:
2. Construction and Building (4 years): Extensive experience supporting commercial building projects, including handling basic payroll, invoicing, and client communication.
3. Building Documentation: Experience as a Liaison Officer for permit applications and other construction-related documents.

4. International Client Support:
5. Worked directly with Canadian clients, facilitating communication and addressing project requirements.
6. Proficient in managing building documentation and stakeholder communication.

7. Administrative Expertise:
8. Proficient in managing QuickBooks for payroll and invoicing.
9. Skilled in organizing schedules, managing emails, and preparing necessary documents for clients and projects.

10. Versatility:
11. Has worked in diverse industries, adapting quickly to varying business needs.
12. Additional skills in social media management, graphic design, and email marketing provide added value.

• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
• Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
• Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

Behavioral Summary

Judy Ann is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Judy Ann, who takes responsibilities very seriously.

Ann has seven years of professional experience across industries such as food and beverage, construction and building, beauty and health, financial services, and real estate. With four years dedicated to the construction and building sector, Ann has demonstrated expertise as an Executive Assistant, handling responsibilities such as basic payroll, invoicing, and administrative support. She is well-versed in tools like QuickBooks, Asana, and Canva, and has supported international clients, particularly in Canada.

1. Industry-Specific Experience:
2. Construction and Building (4 years): Extensive experience supporting commercial building projects, including handling basic payroll, invoicing, and client communication.
3. Building Documentation: Experience as a Liaison Officer for permit applications and other construction-related documents.

4. International Client Support:
5. Worked directly with Canadian clients, facilitating communication and addressing project requirements.
6. Proficient in managing building documentation and stakeholder communication.

7. Administrative Expertise:
8. Proficient in managing QuickBooks for payroll and invoicing.
9. Skilled in organizing schedules, managing emails, and preparing necessary documents for clients and projects.

10. Versatility:
11. Has worked in diverse industries, adapting quickly to varying business needs.
12. Additional skills in social media management, graphic design, and email marketing provide added value.

• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
• Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
• Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

Behavioral Summary

Judy Ann is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Judy Ann, who takes responsibilities very seriously.

Lean is a Digital Marketing Specialist with 6 years of experience in digital advertising, including 4 years as a freelance digital marketer supporting Australian, American, and Canadian clients. She began her career as one of the pioneering Meta Ads specialists in the Philippines, receiving direct training through Facebook (via TDCX), before transitioning to Google Ads where she was also directly trained by Google (via Concentrix).

Lean specializes in developing and executing end-to-end digital marketing strategies across Google and Meta platforms. She has extensive experience building marketing operations from the ground up for businesses with little to no digital presence, particularly in renewable energy, e-commerce, retail, HVAC, paving, and B2B/B2C industries. She is a highly independent marketer who regularly functions as a one-person marketing team, managing strategy, paid advertising, social media, SEO, website optimization, content creation, analytics, and reporting.

One of her strongest selling points is her ability to demonstrate real campaign performance, as previous clients have granted her view-only access to their advertising accounts for portfolio and interview demonstrations.

Digital Advertising & Media Buying

• Google Ads
• Meta (Facebook & Instagram) Ads
• Campaign planning, setup, optimization, and scaling
• Audience research and targeting
• Lead generation campaigns
• Brand awareness campaigns
• Conversion optimization
• Budget management

Marketing Strategy

• Full-cycle digital marketing strategy
• Marketing roadmap development
• Customer acquisition
• Funnel optimization
• B2B & B2C marketing
• Local business marketing

Industry Experience

• Renewable Energy / Solar
• HVAC
• Paving Services
• E-commerce
• Retail
• Pickleball Sporting Goods
• Professional Services

CRM & Marketing Automation

• HubSpot
• Zapier
• Google Sheets CRM
• Excel CRM
• Lead tracking
• Sales pipeline coordination
• Automated reporting dashboards

Website & SEO

• Website optimization
• Basic website design
• SEO
• Google Business Profile optimization

Content & Creative

• Social media management
• Canva
• Opus Clip
• ElevenLabs
• AI-powered content creation
• Graphic design
• Video editing

Analytics & Reporting

• Weekly and monthly campaign reporting
• Performance dashboards
• Marketing analytics
• KPI tracking
• Automated reports with charts

Collaboration

• Direct stakeholder management
• Founder/CEO collaboration
• Sales team coordination
• Cross-functional communication

Digital Marketing Specialist / Freelance Consultant (4 Years)

Provided digital marketing services to Australian, American, and Canadian businesses across multiple industries, primarily serving as the sole marketing professional responsible for planning, execution, optimization, and reporting. Managed complete digital advertising operations through Google Ads and Meta Ads while also handling complementary marketing functions such as social media management, SEO, website improvements, Google Business Profile optimization, creative production, and performance reporting.

Successfully managed advertising budgets of up to USD 50,000/month for U.S. clients and AUD 15,000/month for Australian clients across Google and Meta platforms.

Renewable Energy (Solar Company) – Digital Marketing Consultant (2 Years)

Supported a U.S.-based solar company that had virtually no digital marketing presence. Developed the company's initial digital marketing strategy, created a three-month marketing roadmap, launched paid advertising campaigns, established social media channels, optimized business profiles, and implemented lead generation initiatives focused on California. Leveraged existing customer data to build custom audiences and collaborated closely with the sales team to improve lead quality and conversion. The successful campaigns eventually expanded lead generation efforts nationwide across the United States.

Meta Advertising Specialist

Began her career as one of the pioneering Meta Ads specialists in the Philippines through Facebook's advertising support program, where she received direct training in Meta advertising, campaign management, and platform best practices while supporting a diverse portfolio of advertisers.

Google Advertising Specialist

Later joined Google's advertising support operations through Concentrix, receiving direct Google Ads training before transitioning into freelance consulting. This experience further strengthened her expertise in paid search, campaign optimization, and digital advertising strategy across Google's ecosystem.

• 6 years of digital marketing experience with 4 years in freelancing.
• Directly trained by both Meta (Facebook) and Google advertising teams.
• Extensive experience building digital marketing functions from scratch.
• Strong renewable energy/solar industry background.
• Managed advertising budgets of up to USD 50,000/month.
• Experienced in both B2B and B2C marketing.
• Comfortable working directly with business owners and founders.
• Highly versatile marketer capable of handling strategy, execution, creative production, CRM management, SEO, analytics, and reporting independently.
• Can demonstrate actual advertising accounts and campaign performance through client-approved view access during interviews.

Lean is a highly skilled B2B Digital Advertising Specialist with a strong background in Google Ads and Meta Ads Management. With extensive experience in digital marketing, customer service, and account management, she has developed a results-driven approach to campaign strategy, optimization, and performance analysis. She is proficient in client interaction, problem-solving, and multi-platform advertising, making her a strong candidate for roles focused on digital marketing and customer engagement.

• Collaborated with CEOs, decision-makers, and business owners to enhance ad performance and increase return on investment.
• Helped businesses achieve their marketing objectives through data-driven advertising strategies.
• Conducted quality assurance assessments to improve customer service processes and optimize campaign efficiency.

• Manages client ad accounts, analyzing and optimizing performance for maximum return on investment.
• Develops strategic marketing plans and implements data-driven targeting techniques to improve campaign success.
• Monitors and adjusts campaigns to ensure cost-effectiveness and goal achievement.

• Provided technical support and campaign optimization for Meta Ads Manager.
• Analyzed ad performance metrics to ensure campaigns met key performance indicators.
• Trained and mentored new representatives in Meta Ads best practices and campaign troubleshooting.

Certifications & Training

• Expertise in Google Ads and Meta Ads, with hands-on experience in campaign management.
• B2B Marketing and Account Management Training.
• Campaign Strategy and Performance Optimization.

Digital Advertising: Google Ads, Meta Ads, Search Engine Advertising
Campaign Management & Analytics: Google Analytics, Meta Business Suite
Customer Service & Account Management: Client interaction, problem-solving, quality assurance
Other Tools: CRM software, ad tracking tools, social media management platforms

Angelica is a Social Media and SEO Specialist with over six years of experience in digital marketing, social media management, and executive virtual assistance. Since beginning her marketing career in 2018, she has worked across local companies, BPO settings, and freelance/agency environments, supporting clients from Australia, the United States, and the United Kingdom.

She has extensive experience managing end-to-end social media strategies across Instagram, Facebook, LinkedIn, and TikTok — from content planning and creation to publishing, community management, and performance optimization. In addition to social media management, she has hands-on exposure to SEO implementation, Google Ads fundamentals, website management, CRM systems, and multimedia content production.

Angelica brings a well-rounded digital marketing skill set, combining creative design, analytics-driven decision-making, and client-focused strategy development.

• Full-cycle content creation (strategy, design, caption writing, scheduling, posting)

• Platform management: Facebook, Instagram, LinkedIn, TikTok

• A/B testing and performance optimization

• Hashtag and keyword research for improved reach

• Community management (comment and inbox engagement)

• Content customization per platform audience behavior

• Keyword research using SEO tools and planners

• SEO-driven caption writing and hashtag optimization

• Basic Google Ads knowledge (Google Digital Garage Certified – 2022)

• Traffic-oriented content planning

• Lead-supportive messaging strategies

• Use of AI tools (e.g., ChatGPT) for optimized SEO captions

• Graphic design (Adobe Photoshop, InDesign, Canva)

• Video editing (Adobe Premiere Pro, basic After Effects, CapCut)

• Promotional branding materials

• Infographics and ad creatives

• Short-form video editing for social platforms

• Website management (Squarespace)

• CRM systems: Onyx, AgencyBloc

• Email marketing platforms: Mailchimp, Zoho

• Collaboration tools: Slack

• Executive assistant support functions

• Client consultation and strategy alignment

• Brand voice development

• Data-informed content decisions

• Cross-industry marketing adaptability

• Remote work and agency collaboration experience

Angelica began her marketing career in 2018 with a local company in the Philippines before transitioning into BPO settings in 2019–2020. Over the past five to six years, she has worked in freelance and agency environments, supporting international clients.

She has handled clients across various industries, including:

• Real estate agencies

• Insurance companies

• Healthcare organizations

• Executive coaching businesses

• Fabrics manufacturing companies

• Influencers and personal brands

Angelica has managed accounts from strategy development to execution. Her workflow typically includes:

1. Conducting client consultations to identify business goals.

2. Designing brand-aligned visual templates.

3. Creating platform-specific content (graphics, captions, videos).

4. Scheduling and publishing posts.

5. Running A/B tests to determine effective content formats.

6. Engaging with audiences through comments and inbox management.

7. Optimizing hashtags and captions using SEO insights.

Her content varies depending on the industry:

• Real Estate: Property-focused visuals and feature highlights.

• Insurance & Executive Coaching: Informative and educational content.

• Healthcare: Value-driven, credibility-focused informational posts.

• Influencers: Trend-based and engagement-driven content.

• Manufacturing: Product-centered branding materials.

Angelica incorporates SEO into her social media strategy by:

• Conducting keyword research using free SEO tools and planners.

• Selecting high-traction and trending keywords/hashtags.

• Crafting optimized captions to increase discoverability.

• Applying foundational knowledge from Google Digital Garage certification (2022).

While her SEO experience is primarily social-media-focused, she integrates keyword optimization into content messaging to support reach and engagement.

Currently, Angelica works as an Executive Assistant under an agency setup (BruntWork), providing marketing and administrative support. Her responsibilities include CRM management, website updates, email marketing, and digital asset creation.

• Angel has a bachelor's degree in communication and has been working in businesses such as real estate, textile, jewelry, pawnshops, and outsourcing companies for approximately 4 years, handling and performing jobs such as Marketing Assistant, Campaign Coordinator & Sales Administrator, and Graphic Designer. She has catered to both local and Australian clients.
• She was exposed to the following tasks:
  • Social Media Management (Facebook, Instagram, LinkedIn)
  • Graphic Designing
  • Market Research and Competitor Analysis
  • Content Writing (Product-based)
  • Email Marketing
  • Reporting
  • Administrative tasks
• She is proficient using tools such as Mailchimp, Adobe, MS Office, Google apps and CRMs.
• She can start ASAP, amenable to working any shifts and opent to any full-time or part-time roles.

• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”

ANGELICA is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.

• Bernadette has a bachelor's degree in Mass Communication. An organized and creative professional with proven sales and marketing skills and a desire to learn more. Fiercely competitive in my approach to acquire business, and able to handle complex situations from a strategic perspective. Gained experience working for a diverse group of organizations and clients. Presently seeking a position with a market leading, high-growth company that offers opportunities for advancement to gain more expertise. She has been working for 10 years handling and performing roles such as Team Leader & Lead Specialist, Customer Service Representative and Marketing Assistant .She has catered international clients.
• She was exposed and proficient to the following Tasks and Skills:
  • Marketing Communications
  • Sales and Advertising
  • Basic Video and Photo Editing
  • Digital Marketing
  • Customer and Technical support
  • Creative and Imaginative
• She has been a Marketing Assistant for 1 year. Support marketing campaigns of all company’s products Executes projects directed in maximizing company’s profits and developing sales strategies Driving online marketing campaigns Building relationship with company’s partners and clients.
• She has experience as Customer Service Representative for 2 years. Resolves product or service problems by clarifying the customer's complaints, determining the cause of the problem. Selecting and explaining the best solution to solve the problem Following up to ensure resolution.
• She has been an Amazon Virtual Assistant for 3 years. Responsible in increasing sales by 20%. Doing product research and analysis. Completing overhaul of Amazon store and Shopify. Worked on advertising proposals and online marketing campaigns.
• She also has experience as Team Leader & Lead Specialist for 5 years. Manage and Monitor Team on day-day basis Guide and Mentor Team especially newbies Produce Milestone Report of the whole team Responsible for prospecting and qualifying sales leads to set appointment for Directors and Managers Providing general administrative support Build and cultivate prospect relationships by initiating communications through outbound calling and email correspondence.
• Bernadette can start ASAP and open to part time roles.

• Task-focused; quickly notices and pushes to fix technical problems, assertively cutting through any personal/emotional issues. Has aptitude to spot trends in data or figure out how complex systems work.
• Independent, analytical, critical, and creative thinking and action; little need for external validation before action. Private.
• Authoritative and direct, driven to accomplish personal goals; pushes through roadblocks assertively. Communication is direct, to the point, and sometimes brusque.
• Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.

Kyle is a results-driven Digital Marketing Specialist with over five years of experience in developing and executing end-to-end digital marketing strategies across healthcare, SaaS, e-commerce, and service-based industries. She specializes in performance marketing, lead generation, SEO, marketing operations, and customer acquisition, with a strong focus on building scalable marketing systems that drive measurable business growth.

She takes a strategic, data-driven approach to digital marketing by managing the entire customer journey—from brand awareness and lead generation to conversion and customer retention. Kyle has hands-on experience launching marketing initiatives from scratch for businesses with little to no digital presence, establishing tracking frameworks, implementing automation, and continuously optimizing campaigns based on performance metrics.

Kyle is comfortable working independently, collaborating with leadership teams, and taking full ownership of digital marketing functions. She is immediately available and is seeking opportunities where she can contribute strategically while delivering measurable business outcomes.

• Performance Marketing
• Google Ads
• Meta Ads (Facebook & Instagram)
• Search Engine Optimization (SEO)
• Lead Generation
• Customer Acquisition
• Marketing Operations
• Marketing Strategy Development
• Marketing Automation
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel Implementation
• CRM Systems
• Email Marketing
• WordPress Website Management
• Landing Page Optimization
• Conversion Tracking
• A/B Testing
• Audience Segmentation
• Campaign Performance Analysis
• KPI Development & Reporting
• Marketing Funnel Development
• Customer Journey Mapping
• Content Marketing
• Copywriting (2 years)
• Newsletter Creation
• Stakeholder Reporting
• Data-Driven Decision Making

Source: Candidate overview and interview discussion.

Kyle has accumulated over five years of digital marketing experience, supporting businesses across multiple industries including healthcare, SaaS, e-commerce, and service-based organizations. Her expertise spans both strategic planning and hands-on execution of digital marketing initiatives.

Throughout her career, she has managed:

• Performance marketing campaigns using Google Ads and Meta Ads.
• SEO initiatives to improve organic visibility.
• WordPress website management and optimization.
• Email marketing campaigns and newsletters.
• CRM administration and marketing automation.
• Analytics implementation and conversion tracking.
• Lead generation and customer acquisition campaigns.
• Marketing reporting and campaign optimization based on KPIs.

One of her notable experiences involved working with a New Zealand-based SaaS company that had no existing digital marketing infrastructure. In this role, Kyle built the company's marketing foundation by managing its website, email marketing, newsletters, and overall digital marketing strategy. She began by conducting business and competitor research, defining customer profiles, implementing tracking systems (GA4, GTM, Meta Pixel), developing channel strategies, launching campaigns, and continuously optimizing performance through A/B testing and data analysis.

• Kyle has a bachelors degree in Marketing Management and have been working for almost 6 years handling and performing roles such as Social Media Marketing Specialist, Graphic Specialist, Client Servicing Associate - Marketing & Claims, Warranty Officer I and Operations Specialist under Outsourcing Companies, Beauty Products Company, Insurance, Automotive and Financial Services Industries. She has catered to US and local clients.
• She has been a Virtual Assistant for 3 years and attended the following trainings for upskilling:
  • FB Ads AutoPilot Course
  • Graphic Design with Canva Course
  • Coffee Copywriting Course
  • WordPress and Marketing Course
  • Social Media Management
• She was exposed to the following tasks:
  • Graphic Designing
  • Social Medica Marketing (Facebook, Instagram, Twitter, and TikTok)
  • Run Paid Ads
  • Content Writing (Skincare and Cosmetics)
  • Claims Processing 
  • Payroll 
  • Administrative tasks
• As a Social Media Marketing Specialist in a Beauty and Cosmetics Company for 5 years, she was tasked to manage Facebook, Instagram, Twitter, and TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales.
• She is proficient in using tools such as Microsoft Office, Canva, CRM, Hubspot, Adobe and Social Media  (Instagram, FB, Twitter, Snapchat, Thread and Youtube)
• She can start ASAP, amenable to working any shifts and open to any full-time or part-time roles.

• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.

Unassuming, unselfish and has a genuine interest in other people and a strong, intuitive understanding of them. Outgoing and friendly, they enjoy working with others and is lively, warm company.

A pleasant and extraverted person, Kyle Alexandrine is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Kyle Alexandrine gets along easily with a wide variety of people.

Their drive is directed at working with and for others. They derive particular satisfaction from doing things for others, the company, management, the team, and for the company’s customers. Cooperative and willing, this individual can be a particularly effective teacher and communicator of the company’s policies, programs, and systems.

• Katlyn is a double degree of Bachelor of Science in Accountancy and Bachelor of Science in Accounting Technology 
• She has 4 years of total working experience and and transitioned to Digital Marketing last 2021 
• She has supported client from Denmark where she gained her experience in doing paid ads 
• Some of her notable tasks were
  • Setting up ad set in Google, Facebook, and Instagram 
  • Setting up proper target and demographics to align with the objective of the campaign
  • Preparing assets like videos and graphics before uploading the ads
  • Doing brainstorming regarding the strategy and plans for ads 
  • Suggesting budget for optimizations and for launch of ads 
  • Generating reports and monitoring ads performance  
• She has also experience with SEO, social management, and bookkeeping 
• She has handled maximum budget for the following 
  • Facebook 50 Danish Krone per day 
  • Google 100 Danish Kron per day 
• She has experience with tools like 
  • Google Ads 
  • Google Analytics 
  • Facebook Meta Business 
  • QuickBooks 
  • Canva 
  • CapCut 
  • SEMrush
  • AHrefs
• She can start as soon as possible 

• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

• Unassuming, unselfish and has a genuine interest in other people and a strong, intuitive understanding of them. Outgoing and friendly, they enjoy working with others and is lively, warm company.
• A pleasant and extraverted person, Katlyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Katlyn gets along easily with a wide variety of people.

• Maika has been working for 4 years. She started as a Customer Service Representative/Retention Sales Specialist in a BPO company before she graduated college in 2019. After she finished her degree in food technology, she worked as a Quality Assurance Inspector at a local manufacturing company. She then worked remotely as a Virtual Executive Marketing Assistant and Social Media Manager mostly to real estate businesses in the US.
• She has worked part-time for a company based in California. Her digital marketing tasks include developing social media campaigns, updating social media content across all channels, scheduling posts, events, and updates, and responding to reviews online.
• Overall, she is confident in performing the following:
  • social media management
  • content creation
  • graphics designing
  • photo and video editing
  • web designing
  • SEO
  • email marketing
  • customer service
• She has experience running paid ad through meta and has done organic Ads via Google Mybusiness 
• The maximum budget that she handled was at around 300 USD for 10 days for an open house campaign for real estate that leads to increase of number of expected attendees atleast 30 percent and has been able to sell a property 
• She has also done competitor analysis and social media analytics 
• She has also executed administrative tasks such as appointment setting, cold calling, and database management.
• She is proficient in the following tools/software applications:
  • Facebook, Instagram, Twitter, LinkedIn
  • Google MyBusiness
  • Meta Ads
  • Mailchimp
  • Trello
  • Salesforce
  • WordPress
  • Canva
  • Photoshop
  • CapCut 
  • DocuSign
  • Microsoft Office
  • Google Suite
• Maika is available to start immediately and is amenable to working the day shift for a part-time or full-time position.

• Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
• Persistence; consistent pursuit of goals in calm, methodical manner even when setbacks occur.
• Teaches and shares; often working collaboratively with others to help in any capacity.

Maika Mae is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

Her work pace is faster-than-average and she can learn quickly, but rather generally, if left on their own. Because of their strong social orientation, group learning, mentors, and coaches are most effective.