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• Monitored performance of 56 search ad accounts for both Google and Bing.
• Keeping the Budget Pacing in check for both branded and generic campaigns.
• Setting up and optimizing search ad campaigns through Google Ads Editor.
• Optimized keyword bids to achieve target ROI

• Customized SEM campaigns for a US-based digital marketing agency.
• Performed client-requested optimizations to improve campaign performance.
• Closely monitored and optimized campaigns to improve performance indicators and achieve monthly lead targets.
• Conducted regular weekly alignments with the client.

• Setting up SEM, YouTube, GDN, & Facebook campaigns
• Optimize campaigns to improve performance
• Creating Performance Reports
• Performing client-requested changes
• Managing campaign budgets
• Monitoring campaign performances
• SEM Keyword Research

• Pioneer team
• Creating Media Plans
• Conducting Marketing Research
• Monitoring and Optimizing PPC Campaigns
• Creating Post-Campaign Reports
• Managed Google, Facebook/Instagram & LinkedIn Ads
• Used Google Analytics for landing page insights and traffic acquisition

• Creates Media Plan
• Manages paid advertising platforms on Google, YouTube, Facebook, Instagram, Twitter, & LinkedIn.
• Manages paid media budget pacing and allocation.
• Creating Paid Media performance reports using PowerPoint and Excel with Dashboards and insights.
• Coordinates with different workstreams to ensure campaign launch would go smoothly.

• Provided Admin/Executive/Workforce services such as productivity monitoring ofemployees, attendance, payroll, contracts, sending memos, providing/creating logincredentials for new hires, onboarded/offboarded staff, and fixed disputes and otherwork-related concerns.
• Sending/Booking calendar meetings and invites.
• Creating/Implementing company policies.
• Sending/presenting reports to the CEO.
• Assigned in recruitment to create graphics and posters for the current campaign.
• Sourced talents from LinkedIn, Indeed, and Online Jobs.
• Created talent descriptions and duties for our next hire/candidate.
• Provided bookkeeping services as well using Quickbooks and Panda Docs.
• Reporting to the VP every week for the employees and team performance.
• Managed and scheduled social media postings for FB, IG, and TikTok.
• Worked closely with the division managers of each department to discuss the agenda forthe week, the coming week, and the entire month. Discussing what things should beprioritized first to improve the company's performance and sales.
• Develop technical and business requirements and always strive to deliver intuitive anduser-centered solutions.
• Filed pleadings, and called court districts to confirm the case’s status and if the files fromus had been received successfully a week before the pleading day.
• Managed/Organized files in OneDrive and MyCase making sure that the tags for clientsare correct, if whose we currently working on, and the cases we closed.
• Created/Sent invoices to clients and follow-ups.

• Provided Admin/Executive assistant services such as calendar management, and taking down notes during the meetings.
• Managed the team and had meeting with them to know the status of the work their doing.
• Wrote contents for a niche, for example: airconditioner with a heater. In the content I wrote I make sure to put the pros and cons and reviews from the customer and what makes it better with the other brand, etc.,
• Product Research and product listings on Amazon.

• Assigned on filtering/sorting the recorded calls of the centers that worked for the companies we worked with.
• Made sure that the tags and notes written on the call logs are all correct. If in case it is not correct I need to call the center and make sure to follow up on the concern of the client who called especially after a hurricane has passed.
• Tracked clients' status and concerns on a spreadsheet, if it has been resolved, need urgency, or need to be resolved within the day or specific day.
• Managed the KPI monthly investment or reports for the Organic Page, PPC, and FB using Google Data Studio.
• Sent reports to the CEO and account managers.

• Explained and educated the breakdown of the client's finances and billings.
• Collected and follow up on payments of clients'. Documented conversations with clients. Offered new rate plans, devices, and mobile accessories to make sales.
• Provided troubleshooting and basic IT resolutions to clients that are having issues with their devices, plans, etc.,

• Provided Admin and Accounting/Bookkeeping assistance to track income and expense. 
• Created a new MS Excel major accounting sheet. 
• Present accounting reports for my boss’ business and personal accounting. 
• Reconciled reports using Xero. Reconciled reports using Xero. 
• Add products to the Shopify store.
• Performed monthly rate analysis for properties.
• Sending/Booking calendar meetings and invites. 
• Created operations manual for the processes.
• Done market comparison research.
• Helped on tracking current propery auctions.

• Maintain and update records accurately and efficiently.
• General administration including inbox management and drafting correspondence
• Assist in compiling professional documents, presentations, reports, letters & documents.
• Process bills for payment (purchase orders, approvals, payment processing, remittances, new supplier setup).
• Contribute to bookkeeping tasks like account reconciliations, journal entries and monthly/weekly client updates.
• Perform payroll processing and timesheet entry accurately and on time.

• Managed social media KPI monthly reports, keyword reports, analytic and statistic reports.
• Coordinated and worked closely with account managers for the social media financial reports(total investments/spent) and inventory.

• Provided a range of administrative and executive support services, including employee productivity monitoring, attendance tracking, payroll management, and resolving work-related concerns.
• Handled recruitment, created talent descriptions, and sourced candidates from platforms like LinkedIn, Indeed, and Online Jobs.
• Managed calendars, scheduled meetings, and presented reports to the CEO and VP.
• Assisted with onboarding/offboarding, created company policies, and designed graphics for recruitment campaigns.
• Delivered bookkeeping services using QuickBooks and Panda Docs. Managed social media content for Facebook, Instagram, and TikTok.
• Organized files in OneDrive and MyCase, ensuring accurate tagging, and prepared invoices for clients.
• Regularly collaborated with department managers to prioritize tasks and drive company performance.

• Provided customer service to HP clients offering advice to purchase the products that are suitable to their needs and budget. 
• Educated the features of the product to customers and addressed concerns and inquiries as well as resolving complaints.

• Provided support to Virgin Media Business clients by resolving issues related to their routers and WiFi connectivity.
• This involved performing IT procedures and basic coding to improve router functionality and enhance signal strength.
• Key responsibilities included troubleshooting and sending signals remotely to the client's router, scheduling engineer or technician visits for issues that couldn't be resolved remotely, and ensuring timely follow-ups to address client concerns effectively and data entry.

• Provided administrative and bookkeeping support, including tracking income and expenses, creating a comprehensive accounting sheet in MS Excel, and preparing reports for both business and personal accounting.
• Reconciled accounts using Xero, managed product listings on Shopify, and conducted monthly rate analysis for properties.
• Scheduled meetings, created an operations manual for business processes, performed market comparison research, and assisted in tracking property auctions.

• Provided administrative and executive support, created graphics, soc med strategies and content posting, SEO and hashtag research for profile visibility, handled bookkeeping, payroll, edited/drafted and managed project coordination.
• Used RingCentral to make phone calls, follow-ups, and callbacks to request estimates for projects based on the client's renovation needs.
• I gathered estimates and recorded them in a Google Sheet to track which company offered the best price. I also prepared proposals using JobTread.
• Used QuickBooks to create and send invoices to clients.
• Created content for social media, including before-and-after photos, videos, and work-in-progress updates.

•  Manages and strategizes company's digital marketing and strategy
•  Manages the brand image for above-the-line and below-the-line initiatives
• Acquires and retains consumers
• Manages the brand's image through Public Relations, Corporate Communications, liaises with the media, bloggers, and consumers
• Oversees the creative aspect of all brand content and collaterals

• responsible for helping businesses develop and execute effective digital marketing strategies to increase their online visibility and sales.
• As a freelancer, they work independently and often remotely, providing their services to clients on a project or contract basis.

• Schedule and post news features, collaborating with the editor-in-chief and TV, radio, and cable news feature producers

• Edit channel plugs and write interstitials.

• Write, produce and edit segments for Unang Hirit and develop and write spiels, questions, and gimmicks for episodes (Partners: Mel & Jay)

• Manage all marketing and public relations materials, including videoke microphone branding
• Liaise with all major TV networks and ad agencies for news releases and TV, radio, print, and Out of Home ads

• Manages above- and below-the-line advertising and marketing for Filipinos abroad
• Programs and manages streaming videos.
• Coordinates site programming with TV networks.

• Plans brand marketing. Website and mobile app pre- and post-launch marketing.
• Digital and offline advertising
• Analyzes market competition and determines what will attract, engage, and keep members and partners.

• Handles Network's brand, communication, trade, affiliate, consumer, and digital marketing
• Develops marketing strategy to increase brand awareness and business unit growth (channel placements) working closely with the Advertising Sales team

• Production Assistant for Teysi ng Tahanan, Tatak Filipino Researcher and Segment Producer, and 'Sang Linggo na po Sila Writer.

• Planning and developing social media campaigns
• Update social media content across all channels (Facebook and Google my Business)
• Schedule a Post, Events, Updates on Facebook and Google my Business Profile Respond to reviews on Google my Business thru Brightlocal CRM

• Email and CRM Database Management
• Creating Email Campaigns/E-blast
• Creating marketing assets such as postcards, showsheets and flyers
• Social Media Management ( Facebook, Instagram and LinkedIn)
• Building a social media presence by maintaining a solid online presence. Promoting products, services and content over social media
• Running Advertisements on Facebook and Instagram for New Listings, Open Houses and Sold Listing
• Filling up transaction documents, commission bills etc. as per clients' request

• Responded to emails and other correspondence to facilitate communication and enhance business processes.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Capitalized on solutions presented by Real Geeks CRM software to enhance lead prospecting.

• Oversaw maintenance, calibration, and control of inspection, measuring, and all test equipment.
• Monitored performance and generated reports detailing quality of product and defect rates.
• Kept detailed records of quality and imperfect products.

• Advance Technical Support Upskill Level 2.
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Used company troubleshooting resolution tree to evaluate technical problems and find appropriate solutions.
• Cultivated customer loyalty, promoted repeat customers and improved sales.

• Social Media Management
• Running company social media advertising campaigns on Facebook and Instagram
• Content Creation promoting services and products over social media
• Creating flyers, postcards, and marketing assets for social media and direct mailers
• Creating email campaigns/e-blast for new listings, open houses and sold listings

• WordPress Site Management - Designing and managing the website back-end including database and server integration. Generating WordPress themes and plugins. Conducting website performance tests. Troubleshooting content issues
• SEO Management - take the lead of the development and implementation of SEO strategies to expand the online presence. Handled content planning, social media engagement, web analytics, and keyword strategy.
• Lead Generation - tasks to provide sales and marketing support in building a pipeline of leads to meet business plans, quotas, and company objectives. Responsible for generating leads through Linkedin, CrunchBase and other lead-generation apps.
• Social Media Management - overseeing a company's interactions with the public by implementing social media platforms' content strategies. Duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
• Graphic Design -Conceptualizing visuals based on requirements, Creating images and layouts by hand or using design software, Testing graphics across various media. Develop illustrations, logos, and other designs using the software. Equipped with Adobe Photoshop and Canva.

• Developing, monitoring, writing and updating product content contained on eCommerce websites/portals.
• Has great understanding of product development and supply chain; from production to purchasing
• Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
• Provide support in other areas Customer Service regarding order processing, completion and other status.
• Serve as a liaison from client to customer, to logistics or 3PL
• Background with system like Shipstation, BigCommerce, Easyship, Shopify, Inventory Planner, Floship, Auspost
• Monitor changes in product sales, fulfillment and status of order through WooCommerce plugin.
• Exp with Shopify,Amazon set-up, Product Design,marketing and customer service

• M&A - responsible for overseeing mergers and acquisitions from the initial contact all the way to the finalization of the transaction for APAC Companies
• Perform great customer support by helping clients throughout their journey from prequalification to post-funding support for the funding service side.
• Digital marketing (Facebook Ads, Google Ads, Wordpress set up and maintenance)
• Market research – research, compile and analyze data products and market conditions to identify potential new markets and opportunities
• Lead Generation for assigned markets and opportunities

• Services existing accounts, obtains orders, and establishes new accounts by planning and organizing a daily work schedule to call on existing or potential sales and other factors
• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments
• Design digital media campaigns, automation aligned with business goals
• Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns

Customer Account Status Updates: 

• Update the status of orders in Woo-Commerce, enabling customers to access their order information in the MY ACCOUNT section. 
• Handle various order types, including Official Merchandise, MY CUSTOM, and Wholesale orders, classed as 'made-to-order' products produced before shipping through our freight forwarding partners.
• Prioritize 'made-to-order' products and notify the production and shipping manager of Retail items for processing in cases of mixed orders. 

New Order Entry: 

• Efficiently enter Official Merchandise and MY CUSTOM orders into our production program, ShopVox. 
• Notify the production and shipping manager through the notes section for seamless order processing. 
• Ensure all order details are correctly entered to avoid delays and inaccuracies. 

Order Tracking and Confirmation: 

• Obtain tracking information from couriers and promptly update customer orders within Woo-Commerce.
• Ensure accurate and timely delivery confirmation for all customer orders. 

Order Completion: 

• Mark orders as complete in Woo-Commerce once they are safely delivered and confirmed for all customers. 

Customer Reviews: 

• Send out customer review forms and collect all reviews into an internal document for potential sharing on social media or the website. 
• Collaborate with the marketing team to highlight positive customer reviews and enhance our brand reputation. 

Website Ordering: 

• Create and maintain customer categories and products in WordPress to facilitate future order placements. 

Customer Database: 

• Regularly update customer contact information across HubSpot,  Woo-Commerce, and ShopVox to ensure accuracy and effective communication.

• Prepares English language instructional materials;
• Conducts online English tutorials;
• Distributes delicious preservative-free meat products, and apparel.

• Published press releases of company events and achievements;
• Construction and management of the company website and social media page;
• Drafting and implementing of the company’s marketing, communications and Public Relations Crisis Prevention and Response plans;
• Proposal and implementation of traditional and digital marketing initiatives.

• Authored 54 English training materials for Korean learners;
• Planned and implemented campaign activities during the May 2013 Philippine elections.

• Effective crisis communications implementation, and company representation as its official spokesperson;
• Construction and management of the organization’s website;
• Initiation of corporate social partnerships between the organization and Philippine local government units.

• Effective and consistent publications of the corporate newsletter;
• Regular and timely contributions of news articles to the organization’s partner-publications.

• 2007 Philippine elections
• The conviction and pardon of former Philippine President Joseph Estrada

• US-led military offensive in Iraq in 2002
• Philippine elections in 2004
• South Asia tsunami in 2005
• Military standoff and State of National Emergency in the Philippines in 2005
• Stampede in Metro Manila in 2006

• Collaborated to position the company's parent organization as a top-of-mind global digital transformation partner through:
  • Subject matter expertise on Crisis Communications, international media affairs;
  • Preparation of key messages, English press releases and website articles, and other forms of external communications;
  • Sharing of knowledge and expertise through trainings, workshops, and training materials;
  • Other related tasks.

• Develop a comprehensive social media strategy aligned with page's goals and target audience. This includes determiningthe platforms to focus on, defining the content themes andformats, and setting specific campaign objectives.
• Manage the budget allocated for social media advertising.
• Utilize social media advertising tools to target specificaudience segments based on demographics, interests,behaviors, and other relevant criteria.
• Engage with audience, respond to comments and messages,and build a positive relationship with followers. Encouragediscussions and user-generated content.

• Helping clients achieve their financial goals and secure theirfinancial future.
• Develop comprehensive financial plans for clients, taking intoaccount their short-term and long-term financial goals, suchas retirement planning, education funding, wealthaccumulation, and risk management.
• Educate clients on financial concepts, investment strategies,and the importance of long-term financial planning.Empower clients to make informed financial decisions.
• Provide ongoing support and assistance to clients with theirfinancial needs, such as policy servicing, account inquiries,and updates to financial plans.
• Team Collaboration: Collaborate with other Sun Life advisors,specialists, and support staff to deliver comprehensivefinancial solutions and exceptional client service.

• Prepare well-structured lesson plans that cover variouslanguage components, such as grammar, vocabulary,speaking, listening, reading, and writing.
• Conduct live online classes or pre-recorded video lessons todeliver the planned content. Use interactive teachingmethods and technology tools to keep students engaged.
• Evaluate students' language proficiency through quizzes,tests, assignments, and speaking exercises. Provideconstructive feedback to help students improve theirlanguage skills.
• Foster a supportive and inclusive learning environment thatencourages active student participation.
• Encourage students to set language learning goals and tracktheir progress.
• Provide motivation and praise for theirachievements to boost their confidence.

• Build and maintain strong relationships with existing andpotential clients.
• Develop a deep understanding of Citibank's products andservices, including loans and credit card products. Stay updatedon changes, features, and benefits of each product.
• Participate in training programs and workshops to enhanceyour knowledge of products, sales techniques, and industry bestpractices.

• Negotiate with vendors to secure favorable terms and pricingfor procurement contracts. Ensure cost-effectiveness withoutcompromising on quality.
• Create and issue purchase orders for the required materialsbased on the project requirements and inventory levels.
• Coordinate the logistics and shipping of purchased materialsto ensure timely delivery to project sites or warehouses.
• Maintain accurate and up-to-date records of all procurementactivities, including purchase orders, invoices, and deliveryreceipts.

• Effectively handle the social media presence andadministrative tasks to promote the company's properties,engage with potential clients, and enhance its onlinereputation.
• Maintain an up-to-date database of property listings,including details like property descriptions, images, videos,pricing, and availability status.
• Organize and manage leads generated through socialmedia channels, website inquiries, and other sources. Followup with potential clients and nurture them throughout thesales process.
• Communicate with clients, both buyers and sellers, throughvarious channels, such as email and direct messaging, toprovide updates, answer questions, and maintain a positiveclient experience.
• Conduct market research to stay updated on real estatetrends, property values, and competition in the local market.Provide insights and recommendations to the real estateteam based on the research findings.

• As the Social Media Manager at Australian Cookie Cutters, I handle everything related to our online presence from planning and creating content to engaging with our amazing community of bakers.
• I come up with creative ideas for posts and campaigns that highlight our products, especially around seasonal events and baking trends.
• I write captions that feel relatable and fun, making sure they match our brand’s voice and connect with our audience.
• I also keep track of how our posts perform, look at what’s working, and use that insight to help grow our reach and boost sales.
• Plan, create and schedule engaging social media content.
• Develop creative campaigns for holidays, product launches and baking events.
• Write captions and copy in Australian English that suit our brand tone.
• Engage with followers, respond to messages and build community.
• I also update the Shopify website store of my client. Monitor insights and track engagement, reach and conversions.

• Processing orders, forms, applications, and requests.
•  Keeping records of customer interactions, transactions, comments, and complaints.   Communicating     and     coordinating     with colleagues as necessary.
•  Providing feedback on the efficiency of the customer service process. Website designing using GoDaddy Managing a team of junior customer service representatives. 
• Ensure customer satisfaction and provide professional customer support.

• Maintaining a positive, empathetic, and professional attitude toward customers at all times.
• Responding promptly to customer inquiries.
• Communicating with customers through various channels.
• Acknowledging     and     resolving     customer complaints. 
• Knowing our products inside and out so that you can answer questions.

• Installation & configuration of a company’s computer hardware operating systems and applications.
• Maintenance and monitoring of computer networks and systems.
• Diagnosing and solving hardware or software faults.
• Testing and evaluating new technology.
• Responding to call-outs in a timely fashion.

• Answer customers' inquiries regarding their accounts.
• Process a refund, renew a subscription, or cancel the subscription of the customer  Provide account details and information to customers.
• Retain customers'  subscriptions via a rebuttal

• Use Pitchbox for creating an email campaign
• Create a strategy for lead generation 
• Input keywords for SEO
• Handle CRM and website admin task
• Create a template for an email response
• Track team's progress and ads
• Create ads in google and Facebook

• Developed     graphics     in     Illustrator     and
• Photoshop for various informational sites
• Create IG reels and Tiktoks
• Manage keap and create email broadcast
• Use clickfunnel for sales landing pages
• Website designing using GoDaddy
• Create automation using zapier
• Growth hacking for Instgram and Tiktok

• Answer calls and emails for guest inquiries and questions
• Coordinate with utility, cleaners, and security if necessary
• Assisted in admin and CRM management
• Create a report for guest arrival
• Send details to guests for their itinerary
• Assure guest experience during their stay

• Handle acquisition and ensure that tasks will be delivered on time 
• Provide timely assistants with back end and communicates effectively with the client regarding the progress of each project 
• Troubleshoot CRM and dialers
• Assigned leads to the acquisition
• Create comparable and ARV
• Create contract
• Manage email campaign and SMS broadcast
• Host trainings and meetings
• Admin management for google sheet

• Customer Service
• Graphic Design
• Social Media Management
• Basis bookkeeping and reconciliation using Xero

• Graphic design
• Building & Updating Website
• Email Campaigns & Marketing
• Video editing & hosting
• Content Calendar Management
• Social Media management
• Admin Task
• Online Portal
• Building Transcribing audio to text
• Landing Page
• Data Entry
• Customer Service

• Recruitment and Appointment Setting
• Contacting prospects

• Chat Support
• Email Management and Support
• Assisting new agents

• Researching the marketplace and providing clients with information on new and existing products and services
• Designing financial strategies
• Social Media Marketing

• Evaluate and implement improvements on digital strategy.Research the latest digital tools and interactive trends.
• Develop, implement and optimize SEO, social media, and pay-per-click campaigns.
• Create integrated and cost-effective digital strategies.
• Drive value for the organization.
• Analyze and report on digital campaigns.
• Analyze customer and user data.
• Engage with clients, sales teams, and management.
• Map out how digital assets will be optimized for business results.
• Define and action digital events.

• Conducting market research and analyzing marketing surveys.
• Employing online marketing analytics to gather information from the web and social media pages.
• Creates marketing and social media campaigns and strategies
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
• Preparing promotional presentations and organizing promotional events.
• Composing and posting online content for the company's social media page and website.
• Writing marketing literature for company brochures and press releases.

• Creating and building out paid social media campaigns to drive awareness, traffic and conversions
• Maintain performance reports and trackers analyzing the assets and targeting of different campaigns
• Execute tests on campaigns to develop ways on improving campaign performance
• Monitoring, analysis, and reporting of email campaign performance
• Creation, management, and publishing content to social media channels, including paid/sponsored social media ads
• Monitor performance of campaigns and initiatives across social media channels to ensure the best possible results using an efficient and well-executed strategy
• Provides actionable insights and recommendations that are relevant to the client's businesses to achieve their campaign goals through in-depth data analysis and research

• Responsible for the visual concept of a film, television or theatre production.
• They identify a design style for sets, locations, graphics, props, lighting, camera angles and costumes
• They also deal with schedules, budgets and staffing.​​​​​​​
• ​​​​​​​They help achieve the director's vision together with art directors, prop makers, set builders

• Doing research, writing, creating, or outsourcing the creation of any type of material (written, imagebased, video, etc.)
• Assembling and posting material, monitoring how it performs on various social media platforms and the larger web.
• Create successful social media influencer marketing programs to convert influential social media users into brand ambassadors who promote the company's goods and services.
• Doing research, writing, creating, or outsourcing the creation of any type of material (written, image- based, video, etc.)
• Assembling and posting material, monitoring how it performs on various social media platforms and the larger web.
• Create successful social media influencer marketing programs to convert influential social media users into brand ambassadors who promote the company's goods and services.

•  Oversee the day-to-day management of our social media platforms.
• · Assist and collaborate with the marketing team to ensure the timely preparation of visual materials.
• · Plan, create and schedule posts, including both visuals and video content. 

• Creating and implementing our marketing and communications strategy, in collaboration with management and our branding team.
• · Primarily utilising Facebook and Instagram as our central social platforms; nevertheless, we are eager to establish a presence on other platforms (e.g. TikTok and LinkedIn).
• · Measure and report on engagement and return on spend.
• · Website management and maintenance.

• · Execute a content strategy, including copywriting and editing for social media the marketing team builds.
• · Monitor and evaluate the performance of previous posts, assessing their effectiveness in reaching the target audience.
• · Manage the distribution of newsletters to the subscriber list. Monitoring engagement and growth.
• · Review and ensure the quality and consistency of advertising content.
• · Monitor campaign performance to meet deadlines and KPIs. 

• · Create and manage lead magnet campaigns to capture and nurture leads effectively.
• · Determine the frequency and timing of lead magnet promotions.
• · Assist in the creation of lead magnets for advertising campaigns with the branding and marketing team’s help.

• · Identify and understand the target audience's preferences, behaviours, and needs.
• · Ensure posts are tailored to effectively engage the target audience.
• · Trends and growth spots to capitalise on prospective audiences.

• · Respond promptly to inquiries and comments on social media platforms, the community page, and via email or chat.
• · Foster a sense of community and engagement among our followers.

• Digital Marketing Strategy: Develop and implement digital marketing strategies that focus on promoting products and increasing customer engagement.
• Content Creation and Management: Assist in generating engaging content calendar for various digital channels, including websites, social media, and email campaigns, emphasizing product highlights and customer benefits.
• Website Management: Optimize our website content for search engines, with a specific focus on enhancing product pages and landing pages using WordPress.
• Social Media Management: Manage and grow our presence on key social media platforms, including Facebook, Instagram, and TikTok, adapting strategies to align with platform strengths and audience preferences.
• Analytics and Reporting: Monitor and analyze digital campaign performance using tools. Adjust strategies based on data insights to optimize reach and effectiveness.
• Email Marketing: Execute targeted email marketing campaigns to nurture leads and convert them into customers, focusing on product promotions and updates.
• Product Promotion: Prioritize showcasing products through all digital marketing activities, ensuring clear and attractive presentation across all channels

• Develop and execute effective social media strategies across multiple platforms, including Instagram, Facebook, LinkedIn, Pinterest, and Reddit.
• Create engaging and visually appealing content, including infographics, images, and social media posts, to promote our course.
• Actively participate in online communities and forums related to job search and career development.
• Track and analyze social media metrics to measure campaign performance and optimize strategies.
• Utilize WordPress to design and optimize landing pages for the course.

• Creation, social media management, email marketing, and event planning.
• Collect, analyze, and interpret market research data to identify trends,

• Managed and organized catering orders, ensuring accurate processing and timely delivery to clients.
• Managed client accounts, ensuring accurate information and timely communication regarding orders and deliveries.
• Coordinated event logistics, including scheduling, staffing, and equipment rentals, to ensure seamless event execution.

• Increased website traffic from social media by 20% within 6 months by developing and implementing a social media marketing strategy for Facebook and Instagram.
• Improved student understanding and satisfaction by creating engaging online learning materials, including video tutorials, interactive quizzes, and downloadable resources, resulting in a 95% student satisfaction rating.
• Increased course completion rates by 15% within the first semester by collaborating with the teaching team to develop and implement a new online course curriculum incorporating gamification and personalized learning paths.
• Developing and implementing effective digital marketing strategy.
• Coordinating content, design, social media, PPC campaigns and other activities.
• Measure KPIs and prepare the budget for Digital Marketing activities.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Manage the SEO strategy execution.
• Drive traffic with PPC Campaign on AdWords, SM and affiliate/influencers websites.
• Establish our Social Media strategy - based on a variety of channels.
• Coordinate Email Marketing to incorporate and implement tracking and other digital marketing elements.
• Setup all the technicalities for google analytics, other tracking codes, tag manager and anything else, that can provide us with input on user behavior.
• Ensure contact reporting to management on performance.

• Monitored website analytics and Google Ads performance to optimize online marketing strategies, resulting in a 12% reduction in advertising costs while maintaining a high ROI.
• Analyze website analytics, social media metrics, and other digital marketing performance data to measure the effectiveness of campaigns and identify opportunities for improvement.
• Implemented SEO best practices to improve website visibility and organic search rankings.

• Supported all Asia-Pacific Financial Services Go-to-Market (APAC FSO GTM) leaders and sector marketing leaders
• Managed relationships with key stakeholders and maintains good working relationships across brand marketing and communications team and other functions
• Supported the team with the best practice usage of the e-marketing tools
• Created, configured and administered e-marketing campaigns
• Supported the team with administrative tasks such as: BRET, legal review and other compliance-based activities required on brand marketing and communications programs
• Managed production and approvals processes (including SCORE)
• Assisted web team by prepping articles and creating redirects and UTMs • Provided event management support on major programs

• Acted as support to the CRM applications used by the Key Account Managers and Sales representatives of the Adhesives business
• Provided accurate and timely submitted management reports
• Provided information and recommendations to be used for monthly tactical meetings

• Responsible for the operational aspects of campaign management, including but not limited to CRM, lead management, marketing automation, and data analytics using Salesforce
• Manages the implementation of mass / targeted member campaigns from planning with different stakeholders to leading its operational execution. This involves acquisition and retention campaigns
• Facilitates creation and implementation of marketing communication support such as but not limited to emailers, SMS, social media placements and Point-of-sale materials
• Manages project timelines, expectations, resources and creates effective internal working process in close coordination with cross-functional teams
• Recommends efficient ways to complete individual request tickets and apply best practices efficiently across all campaigns by leveraging templates and the capabilities of the marketing automation platform including: global application, tokens, snippets, dynamic content, A/B testing, workflow automations and review of customer journey maps
• Maintains Salesforce campaigns and hierarchies for tactical use
• Provides timely campaign reports and provide corresponding actionable insights & suggestions
• Works closely with data and legal teams, supporting all governance projects related to marketing operations

• Provided accurate and timely submitted MIS reports to the business
• Supported the product manager and portfolio manager with needed MIS reports and with their marketing initiatives
• Promoted the adoption, monitoring, and evaluation of the marketing campaign
• Planned and executed various marketing events and activities to boost sales and increase awareness
• Assisted in the development and implementation of marketing strategies which includes loyalty programs, incentive schemes, innovation of new product features and promotions
• Performed continuous marketing research that involves execution of regular industry and competitive scans, monitoring of customer behavior and business productivity
• Assisted in the development of marketing calendar and budget
• Coordinated with the central purchasing and third-party suppliers for the development and requisition of marketing collaterals
• Conducted article write-ups of business activities and programs
• Ensured maintenance of the website and other social media accounts

• Executed end-to-end campaigns from planning, scheduling, testing, tracking, creating workflows and reporting 
• Monitored campaign performance in real time, analyzing key metrics such as clickthrough rates, conversion rates, and revenue per email (RPE)
• Ran A/B testing of copies, subject headers, offers, and landing pages to continually improve key metrics across campaigns
• Created and maintained automation workflows such buyer registration, welcome series and abandoned cart
• Identified various audience segments, their behaviors, needs and wants, their touchpoints with the company
• Established a customer journey map and SOPs as company references and guide for enhancements
• Managed the graphic designers, product managers, copywriters and business development managers to ensure that the project timeline and requirements are followed
• Sent promotional campaigns and transactional messages thru SMS marketing
• Kept the website updated in terms of content, promotions and user interface
• Monitored and tracked performance of the email, SMS, website, blogs, paid and search ads, SEO and social media marketing channels
• Curated engaging content for the website, Facebook, LinkedIn, X and Instagram

• Works closely with members of cross-functional teams to create meaningful and strategic lifecycle marketing strategies 
• Handles campaign set-up, segmentation, scheduling, QA testing, tagging and deployment of one-time, automated recurring/triggered and dynamic multi-channel campaigns
• Takes lead in campaign ideation, opportunity sizing, asset development, deployment, testing, optimization, analysis, and reporting
• Oversees and process inbound marketing requests in Asana
• Manages the website’s content and utilize them to create lead nurturing workflows
• Maintains database hygiene and regular cleansing to ensure email deliverability
• Established process instructions and standard operating procedures to ensure service quality and business continuity
• Analyzes and leverages data to develop a strategy to meet company goals
• Deploys A/B tests to drive the most effective ROI and incremental lift. Lead pre-test analysis, test design, execution, measurement, and post-test analysis
• Collaborates with acquisition marketers, pricing experts, product managers, brand stakeholders, and, from time to time, our executive council
• Tests new ideas, channels and find better ways in achieving company goals

• Led an influencer marketing campaign to boost brand awareness
• Reformed content strategy with relevant and relatable post for the target market

• Created and established the company's social media accounts using organic strategy
• Supported the overall digital marketing strategy of the company with link building, Google Ad optimization, and mapping out stakeholder's journey

• Initiated lead generation campaigns that resulted in 200% growth in sales
• Optimised assets for online and offline marketing campaigns

• Oversaw marketing automation and CRM systems for streamlined funnel operations.
• Developed scalable email campaigns, nurturing top-tier leads effectively.
• Became Marketo expert, advising APAC team on subject matter.
• Assisted sales during COVID-19 challenges for agile adjustments.
• Trained Indian customer care for improved social media engagement.
• Presented analytics and social media prowess at Paris HQ.

• Drove HardieFlex® sales through effective lead gen campaigns.
• Increased website traffic by 25% and engagement by 30% via website redesign.
• Enhanced brand awareness through successful online trade events.
• Guided APAC decisions with insightful digital marketing reports.
• Ensured branding consistency by coordinating third-party agencies.

• Researched and analyzed trends for strategic marketing insights.
• Orchestrated multi-channel campaigns aligned with business goals.
• Analyzed campaign performance, optimizing strategies using metrics.
• Managed and enhanced CRM, marketing automation, and databases.
• Applied latest B2B trends and tech to elevate marketing strategies.

• Email Marketing
• Database Management
• Mentor Walks
• AU Email Marketing
• Social Media Management
• Content Writing
• Database Management
• Paid Ads
• Analytical Reporting
• CHG Marketing,
• PH - Market Research
• Communication Strategy