Six Strategies for Successfully Hiring a Digital Marketer

Tracy is a full-stack marketer with 9+ years of experience across B2B and B2C environments, with strong exposure to marketing automation, CRM systems, and campaign strategy. Her background spans industries such as industrial solutions, outsourcing services, real estate investment, and event marketing services. She demonstrates end-to-end ownership of campaigns—from strategy and content creation to execution, automation, QA, and performance analysis.

• Salesforce Account Engagement (Pardot)
• Eloqua
• ActiveCampaign
• HubSpot
• Zoho

Tracy is knowledgable in building marketing automation workflows, particularly focused on lead nurturing and sales follow-up sequences triggered by CRM events. She demonstrated a solid understanding of the full lead lifecycle, from initial lead capture through nurturing and eventual MQL tagging, as well as the use of behavioral triggers such as click-based segmentation to drive automation decisions. She also showed familiarity with workflow branching, automation logic, and the integration between CRM systems and marketing platforms, while tracking performance through key metrics like open rates, click-through rates, and MQL generation.

Aly is a technically capable CRM and automation specialist with approximately 1 to 2 years of hands-on experience in workflow automation, integrations, and CRM management within the marketing services industry. She demonstrates solid foundational knowledge in tools such as:

• Zapier
• Make (Integromat)
• Multiple CRM platforms including GoHighLevel, Zoho, HubSpot, and ActiveCampaign .

She shows strong familiarity with building end-to-end automation workflows, including lead capture, tagging, pipeline assignment, and automated email/SMS follow-ups. A notable accomplishment is her migration of approximately 100 automation workflows from Zapier to Make, where she independently tested triggers, validated execution logs, and ensured system accuracy. This reflects strong problem-solving ability, attention to detail, and persistence in troubleshooting complex integrations. Her understanding of API documentation and versioning further supports her capability in handling more advanced integration tasks.

Aly is a strong junior-to-mid level automation specialist with solid execution skills in CRM workflows and integrations. She is best suited for roles requiring hands-on automation building, system maintenance, and operational support.

Cashmer brings with him over a decade of progressive leadership experience spanning Business Development, Sales, and General Management across the UAE and the Philippines. Throughout his career, he has developed strong expertise in lead generation, cold calling, client networking, and pipeline management. His day-to-day responsibilities often began with reviewing sales pipelines, following up with existing customers, and monitoring ongoing projects to ensure smooth progress toward closure. Beyond frontline sales activities, he has also taken a strategic role in leading cross-functional teams composed of engineers and IT professionals, ensuring that client requirements were fully met through technical solutions such as BOQs and system adjustments.

He has extensive hands-on experience in closing high-value sales and managing transactions across B2B, B2C, and B2E markets, while also cultivating long-term relationships with key vendors and clients. Over the years, he has held senior leadership positions that highlight his career growth, including serving as General Manager at Alpha CB International from 2019 to 2022, Senior Business Development Executive at Thakral IT Services from 2017 to 2019, and Senior Sales Executive at Dynamic World Computers from 2014 to 2017. These roles allowed him to demonstrate both operational oversight and strategic business development capabilities, including revenue growth, client retention, and market expansion.

Cashmer’s strong educational foundation includes a degree in Computer Systems Design and Programming from AMA-CLC (2001–2003), further supported by his secondary education at St. Scholastica’s Academy. To complement his professional experience, he has earned certifications in Google Digital Marketing and HP Networking, both of which have enhanced his ability to merge technical knowledge with modern business development and digital sales practices. This blend of technical expertise, leadership experience, and formal training underscores his readiness to contribute to growth-oriented business development roles.

1. Career Highlights / Relevant Projects

• Successfully managed enterprise clients (10+ accounts), eventually delegating small accounts to a sales team he supervised.
• Consistently drove new business development, market expansion, and customer engagement strategies while maintaining existing accounts.
• Directed full company operations (sales, finance, strategic growth) as General Manager, overseeing long-term partnerships and revenue generation.
• Dealt with international clients, including Canadian and Australian accounts, and collaborated with distributors and vendors to deliver complete IT solutions.
• Actively engaged in sales forecasting, quota management, and project oversight, ensuring timely delivery and client satisfaction.

2. Skill Proficiency + Tech / Software Proficiency

• Strong sales and communication skills with expertise in B2B, B2C, and B2E sales management.
• Proficient in Salesforce CRM for lead and account management, Tally for accounting-related tasks, and Excel for reporting and sales tracking (daily pipeline updates, forecasts).
• Familiar with Monday.com project management platform and other digital productivity tools (calendar management, online collaboration).
• Demonstrates adaptability across analog and digital sales approaches, balancing traditional networking with modern digital lead generation.
• Recognized for creative design and digital marketing skills, with experience in content creation and collaborations with international brands

She can start immediately.

Predictive Index Behavioral Profile: Specialist

Strongest behavior:

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Behavioral Summary:

• Cashmer is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.
• Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Cashmer, who takes responsibilities very seriously.
• With experience and/or training, Cashmer will develop a high level of specialized expertise and efficiency. Disciplined and dedicated to the job and the company. Work pace is somewhat faster-than-average, and Cashmer is motivated by a real concern for getting work done on time and correctly. Discipline and circumspect thinking will lend caution to decision-making; plans ahead, double checks, and follows up carefully on decisions and actions.

• Cashmer is a highly experienced outbound sales professional with over a decade of hands-on B2B and B2C selling experience across the tech, digital marketing, and IT service sectors—making her a strong fit for full-cycle sales responsibilities.
• She has a proven track record managing cold outreach campaigns using LinkedIn, email marketing tools, SMS, and phone calls.
• Cashmer has worked in quota-driven environments and is confident prospecting and converting leads into long-term customers.
• She has a consultative approach to selling—prioritizing the customer's needs and providing value first over aggressive tactics, which aligns perfectly with mission-driven marketing/sales.
• In her prior roles as General Manager and Senior Business Development Executive, she was responsible not just for sales but for creating and refining sales systems, collaborating with leadership, and contributing strategically to business growth.
• She’s also familiar with pipeline ownership using CRMs like Salesforce and Tally, managing lead urgency, follow-up schedules, and performance metrics.
• Cashmer expressed strong interest in working with a purpose-driven company.
• She is confident, technically capable, and proactive—ready to start immediately, open to the AU shift, and amenable to part-time with the possibility of transitioning to full-time.

Strongest Behaviors:

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new relationships.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks are completed to standard.
• Cautious and by-the-book; follows established plans to avoid errors and bases decisions on researched evidence.
• Focused on operational excellence and efficiency; motivated by delivering accurate, timely work.

Behavioral Summary:

Cashmer is a highly conscientious and disciplined individual who approaches her work with thoroughness, care, and precision. She is exacting in her execution and relies on established systems, structured workflows, and clear expectations to perform at her best. Her reserved but sincere communication style makes her reliable and trustworthy in delivering high-quality, consistent output. She thrives in environments where accuracy, planning, and integrity are paramount—and her mindset is well suited to a structured, fast-paced remote sales operation.

• Social Media Management: Comprehensive experience with platforms such as Facebook, LinkedIn, Instagram, and Twitter. His approach involves detailed planning using tools like Asana and eClincher, including content scheduling, graphic creation, and performance monitoring using analytics.
• Campaign Strategy & Execution: Proficient in running targeted Facebook and Meta ad campaigns, using cost-per-click (CPC) and return on ad spend (ROAS) as primary performance indicators. He has leveraged tools such as Hootsuite, eClincher, and Go High Level (GHL) for campaign management and tracking.
• Content Creation: Skilled in both graphic and basic video content production (Filmora, CapCut), as well as blog creation and SEO-oriented article generation using SEMrush and AI-assisted tools.
• Client & Community Engagement: Patrick has hands-on experience with outreach strategies, including follow-ups, email marketing (SendGrid, GHL), and community-building efforts via internal intranet management.
• Technical Adaptability: Demonstrated comfort with remote monitoring tools (similar to Time Doctor) and project management platforms.

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.
• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

Patrick is a warm, informal, outgoing, and congenial person who gets along comfortably with most people, meets new people easily and enjoys doing so, and works as well in group situations as well as one-on-one. A persistent, eager helper; has the kind of comfort with intangibles required to do work requiring an intuitive understanding of others’ viewpoints and feelings.

This individual is able to reach and stimulate others while being aware of and sympathetically interested in their needs. Unselfish and derives satisfaction from doing things for other people and being liked and appreciated by them for doing so.

Airyn brings hands-on expertise in creating and publishing engaging visual content, including graphics, reels, and compelling captions, using both client-provided and curated materials. Her approach is strategic and performance-oriented, often blending brand storytelling with data insights to boost audience engagement and capture qualified leads.

With a strong background in CRM tools such as HubSpot, Salesforce, and Zoho CRM, Airyn is proficient in tracking campaign metrics and generating insightful reports. She is also highly familiar with content planning tools and analytics platforms like Google Analytics to refine marketing strategies based on data.

As a former Team Leader at LinkedVA, she not only executed high-impact campaigns but also managed a remote team of virtual assistants, trained junior staff, and improved workflow efficiencies by over 20%. Her excellent English communication skills both written and verbal support her ability to craft brand-aligned captions and build rapport with diverse audiences.

Her proven ability to manage multi-platform social strategies, develop list-building campaigns, and provide regional targeting makes her a strong fit for roles requiring creative content execution, marketing expansion, and performance reporting.

Skill Proficiency + Tech / Software Proficiency

Social Media & Marketing Platforms

• Facebook, Instagram, TikTok, LinkedIn 

• LinkedIn Sales Navigator 

Analytics & Reporting

• Google Analytics 

• Reporting Dashboards 

CRM & Campaign Management

• HubSpot, Salesforce, Zoho CRM 
   

PI Behavioral Profile: Altruist

Strongest Behaviors:

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”

• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.

• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.

• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.

• Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.

• Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

• Socially-focused, generally empathizes with people, seeing their point of view or understanding their emotions. Positive communication.

• Teaches and shares; generally interested in working collaboratively with others to help out.

• Friendly and service-oriented; drives for the “greater good” rather than individual goals. Promotes teamwork by sharing authority.

Behavioral Summary:

A pleasant and extraverted person, Airyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Airyn gets along easily with a wide variety of people.

Works at a faster-than-average pace; is attentive to details and both quick and accurate in handling them. Airyn is, however, too impatient to enjoy working with details as repetitive routine or as a primary responsibility.

Eager to be sure that things are done exactly right, follow-up carefully and closely if the work requires delegation of details to others. When it is necessary to be critical, will try to do that in a constructive, supportive manner. Her sense of urgency and sense of duty combine to make someone who is actively concerned about the timeliness, as well as the correctness, of any work for which they are held responsible.

Nick is a versatile virtual assistant with four years of freelancing experience specializing in digital marketing, social media management, paid ads, and executive assistance. She also has two years of experience in customer service (BPO).

In addition to his expertise in digital marketing, Nick has extensive experience in operations management, having assisted CEOs and business owners in overseeing daily operations, handling sales coordination, managing client communications, and ensuring smooth workflow execution. Her ability to optimize business processes, manage marketing campaigns, and provide executive support makes him an ideal fit for roles that require both strategic and administrative expertise.

📌 Digital Marketing & Operations Assistant (Freelance, 2020 – Present)

• Managed digital marketing campaigns, including SEO, Facebook ads, and website updates.
• Handled social media accounts (Facebook, Instagram, TikTok, LinkedIn) for business owners and executives.
• Assisted in sales operations, client communications, and lead generation for real estate and coaching businesses.
• Oversaw business operations, including workflow optimization, process documentation, and administrative tasks.
• Managed client schedules, coordinated meetings, and ensured smooth daily operations.
• Coordinated marketing strategies and managed email communications for various clients.
• Executed video editing and graphic design tasks using Canva, CapCut, and other tools.

📌 Customer Service Representative (BPO, 2018 – 2020)

• Provided customer support for international accounts (US-based telecom).
• Developed strong communication and client-handling skills.

• Operations Management & Process Optimization
• Social Media Management (Facebook, Instagram, TikTok, LinkedIn)
• Paid Advertising (Facebook Ads, Google Ads – Real Estate Campaigns)
• SEO & Website Management
• CRM Tools (HubSpot, Agent Locator, Zoho)
• Sales & Lead Generation
• Executive Assistance & Administrative Support
• Content Creation (Graphics, Video Editing)

📌 Successfully ran Facebook ad campaigns for real estate businesses, generating up to 19 leads per campaign.
📌 Managed social media pages for executives, including content scheduling and engagement strategies.
📌 Coordinated virtual and in-person real estate events, handling logistics, social media promotions, and sponsor coordination.
📌 Oversaw business operations for a real estate company, ensuring smooth execution of marketing and administrative tasks.

She can start after 2 weeks notice and is amenable to Full-time arrangement.

Predictive Index Behavioral Profile - Specialist

Strongest Behaviors

• Proactivity in driving to reach goals while moving at a faster-than-average pace. Inquisitive about the world.
• Relatively independent in taking action on their own ideas. Resourcefully works around most obstacles blocking completion of what they want to accomplish.
• Eager for results, drive is for swift implementation. Works best in fast-paced environments offering a variety of activities, rather than routines.

Nick is an intense, results-oriented person, whose drive and sense of urgency are tempered and disciplined by a strong concern for the accuracy and quality of the details of any work for which they are responsible. Approach to any work done will be based on thorough analysis and detailed knowledge of all pertinent facts.

Much more technically than socially-oriented; has confidence in technical/professional knowledge and ability to get things done correctly. With experience, will develop a high level of expertise in their own work and will be critical of mistakes made by themself or others. Takes the work and responsibilities very seriously and expects others to do the same.

Mark is a seasoned Paid Media Specialist with 4 years of hands-on experience in managing end-to-end campaigns across Google, Meta, Bing, and YouTube platforms. He has supported a diverse range of international clients from the U.S., Canada, New Zealand, Israel, and the UAE, catering to various industries including e-commerce, B2B services, healthcare, legal, real estate, digital products, and construction.

With strong expertise in campaign setup, performance tracking, audience targeting, and conversion optimization, Mark has delivered proven ROI-driven results. Notable achievements include delivering a 22% conversion rate for a UAE client and generating a 5:1 return on ad spend (ROAS) in multiple campaigns. He is also highly adept at A/B testing strategies, integrating performance data to refine future ad initiatives.

Mark is certified in Google Ads (Search, Display, Video, Creative, AI-Powered Performance), Google Analytics, and Meta Blueprint, reflecting his ongoing commitment to skill development. He is analytical, data-focused, and confident in leveraging automation tools to scale paid campaigns effectively.

Paid Media Specialist – Freelance (Multiple International Clients):

• Provided full-funnel campaign management for global clients across industries such as e-commerce, real estate, dental practices, construction, and SaaS.
• Created and managed campaigns across Google, Meta, YouTube, and Bing platforms
• Handled Performance Max, Search, Lead Gen, and Conversion-focused campaigns
• Conducted in-depth A/B testing to optimize ad creatives, copy, and audience segmentation
• Implemented accurate conversion tracking and troubleshooting using Google Tag Manager
• Reported campaign performance via Google Analytics, Looker Studio, and third-party tools

• Worked with marketing firms to deliver strategy, setup, and reporting for client accounts across Shopify, WordPress, and custom landing page systems
• Drove continuous optimization efforts by analyzing CTRs, bounce rates, and conversion data
• Supported automated retargeting and lookalike audience development
• Managed budgets and advised on allocation based on performance trends
• Contributed to client growth through measurable ROAS improvements

• Ad Platforms: Google Ads (Search, Display, Performance Max), Meta Ads, Bing Ads, YouTube
• Analytics & Reporting: Google Analytics, Looker Studio (Data Studio), Google Tag Manager
• Third-Party Tools: Report Compass, AI-based ad optimization tools
• Web Platforms: Shopify, WordPress
• Meta Ads (Meta Blueprint)
• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

• Google Ads Search, Display, Video, Creative, AI-Powered Performance
• Google Analytics

Predictive Index Behavioral Profile- Operator

Strongest Behaviors

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

Helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high-quality results. Mark has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner. Prefers having, and following, a well thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.

Will focus on the details of the work and will handle them with somewhat better than average accuracy. In work involving repeated contact with people, Mark will be pleasant, agreeable, and supportive. Derives satisfaction from helping others and likes to feel part of a secure team.

Professional Background and Experience: Mark has a solid foundation in digital marketing, with recent roles as a Digital Marketing Specialist at The VA Camp and Home-Based Connect. In these positions, he managed Google and Meta Ads, handled social media, and provided customer service support, demonstrating versatility in both advertising and customer engagement. Additionally, he took on responsibilities as a Technical and Stage Management Director for visuals and lighting at Every Nation Campus Santa Maria, reflecting his skills in managing technical workflows in event environments.

Skills: Mark brings a well-rounded set of advanced digital marketing skills, including Facebook Ads, Google Tag Manager, Video and Graphic Ads, Google Analytics, and SEO/SEM. His proficiency in AdSense and tools like SEMrush highlights his ability to handle both organic and paid search strategies, while his use of Canva indicates creative capabilities in graphic content design for social media.

Strengths:

• Comprehensive Digital Marketing Skillset: Mark’s advanced knowledge of various advertising platforms and analytics tools equips him to execute and optimize campaigns effectively, ensuring strong ad performance and ROI.

• Experience in Social Media and Content Creation: His roles have required him to oversee social media content and ad design, which is valuable for roles needing a blend of creative and strategic oversight.

• Technical Management Experience: His work in stage management for technical setups, including visuals and lighting, points to his capacity to handle technical equipment and event-based settings, an asset for roles that benefit from operational versatility.

Overall Recommendation: Mark is well-qualified for roles in digital marketing and social media management, particularly where advanced ad management, SEO/SEM, and creative content skills are valuable. His diverse experience in both customer engagement and technical support roles adds depth to his profile, making him a versatile candidate for marketing roles that also involve client interaction or event management support.

Dan is a seasoned digital marketing professional with seven years of hands-on experience in paid media, specializing in Google and Bing Ads. His background combines extensive experience in the BPO industry and in-depth exposure to performance-based advertising strategies for a wide array of industries.

He has served international clients based in the U.S., New Zealand, and Australia across various verticals including e-commerce, legal services, home improvement, real estate, food service, and healthcare. He is highly proficient in managing full-funnel ad campaigns, conducting budget optimization, A/B testing, keyword analysis, and tracking performance via analytics platforms and reporting tools.

Dan demonstrates confidence, adaptability, and a strategic mindset, making him a strong candidate for a part-time paid ads role with a results-driven organization.

• Digital Advertising Specialist – Google Ads (BPO Environment):
  Worked directly with advertisers seeking expert assistance with campaign creation, optimization, and performance tracking. Managed all Google Ads platforms including Search, Display, Video, App, and Shopping. Performed A/B testing, keyword optimization, and ad copy development. Provided strategic consultations on budget planning, targeting, and conversion tracking.

• Search Engine Marketing Specialist – Agency Setting (New Zealand-based):
  Assigned via a global staffing firm to an NZ-based digital agency. Focused on SEM execution with an emphasis on Google and Bing Ads. Collaborated with account managers and supported client campaigns in various industries. Used analytics and tag management for tracking and reporting.

• Performance Marketing Specialist – U.S.-based Agency (Deathcare & Local Services):
  Managed paid media campaigns for clients in niche markets such as hospice care, funeral services, and home improvement. Led performance reporting and optimizations using Google Ads, Looker Studio, and third-party tools. Handled diverse campaign goals including lead generation, purchases, and brand awareness.

• Freelance Consultant – Digital Advertising (Philippines):
  Most recently worked for a local digital marketing agency, initially as a consultant and later transitioned to full-time based on performance. Oversaw end-to-end campaign execution and strategy for a range of small business clients. Responsible for optimizing campaign budget utilization and improving ad ROI.

• Ad Platforms: Google Ads (Search, Display, Video, App, Shopping), Bing Ads
• Tracking & Analytics: Google Analytics (GA4), Google Tag Manager, Looker Studio
• Third-Party Tools: SEMrush, SpyFu, Ahrefs, CallRail, Zapier
• Reporting: Google Sheets, Excel, Word Docs

He can start ASAP and is amenable to Part-time arrangements.

Predictive Index Behavioral Profile- Promoter

Strongest Behaviors

• Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
• Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.
• Focused on goals and the people needed to get there, not details or plans; frequently delegates details.

Dan Angelo is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.

• Started in SEO content writing before expanding into full-spectrum digital marketing including Google Ads, Meta Ads, Reddit Ads, and LinkedIn Campaigns—managing both B2B and B2C campaigns end-to-end.

• Led campaign strategy and execution for real estate, SaaS, and IT clients, performing keyword research, landing page mapping, A/B testing, and ad optimization based on platform data and user behavior.

• Formerly led SEO, PPC, and social media teams at a digital agency, overseeing strategy, team management, and campaign planning aligned with client SLAs.

• Currently supports part-time lead generation campaigns and project management for an IT services business, running Google and LinkedIn Ads within the HubSpot ecosystem.

• Demonstrated strong experience in campaign performance tracking, budget optimization, and cross-platform reporting using data from Google Analytics, Search Console, and ad managers.

• Experience working with brands across industries including QSR, publishing, FMCG, pharma, personal care, and nonprofit organizations in the US, Canada, Australia, and the Philippines.

Skill Proficiency: On-page SEO, SEM, media buying, campaign strategy, lead generation, content planning, email marketing, HubSpot automation, keyword research, paid ads optimization, and performance reporting.

Tech / Software Proficiency: Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, HubSpot, Canva, SEMrush (past), Ubersuggest, Reddit Ads, LinkedIn Campaign Manager, Microsoft Office.

Certifications: Holds past certifications in Google Ads (Search, Display, Video), Meta Media Planner & Buyer (until 2020), Reddit Ads, and HubSpot Marketing Automation. Though some certifications have expired, his knowledge remains up to date through continued campaign work.

He is available to start immediately. 

Predictive Index Behavioral Profile: Captain

Strongest Bahaviors:

• Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
• Relatively quick in connecting to others; reasonably open and sharing. Builds and leverages relationships to get work done.

Angelica is a Social Media and SEO Specialist with over six years of experience in digital marketing, social media management, and executive virtual assistance. Since beginning her marketing career in 2018, she has worked across local companies, BPO settings, and freelance/agency environments, supporting clients from Australia, the United States, and the United Kingdom.

She has extensive experience managing end-to-end social media strategies across Instagram, Facebook, LinkedIn, and TikTok — from content planning and creation to publishing, community management, and performance optimization. In addition to social media management, she has hands-on exposure to SEO implementation, Google Ads fundamentals, website management, CRM systems, and multimedia content production.

Angelica brings a well-rounded digital marketing skill set, combining creative design, analytics-driven decision-making, and client-focused strategy development.

• Full-cycle content creation (strategy, design, caption writing, scheduling, posting)

• Platform management: Facebook, Instagram, LinkedIn, TikTok

• A/B testing and performance optimization

• Hashtag and keyword research for improved reach

• Community management (comment and inbox engagement)

• Content customization per platform audience behavior

• Keyword research using SEO tools and planners

• SEO-driven caption writing and hashtag optimization

• Basic Google Ads knowledge (Google Digital Garage Certified – 2022)

• Traffic-oriented content planning

• Lead-supportive messaging strategies

• Use of AI tools (e.g., ChatGPT) for optimized SEO captions

• Graphic design (Adobe Photoshop, InDesign, Canva)

• Video editing (Adobe Premiere Pro, basic After Effects, CapCut)

• Promotional branding materials

• Infographics and ad creatives

• Short-form video editing for social platforms

• Website management (Squarespace)

• CRM systems: Onyx, AgencyBloc

• Email marketing platforms: Mailchimp, Zoho

• Collaboration tools: Slack

• Executive assistant support functions

• Client consultation and strategy alignment

• Brand voice development

• Data-informed content decisions

• Cross-industry marketing adaptability

• Remote work and agency collaboration experience

Angelica began her marketing career in 2018 with a local company in the Philippines before transitioning into BPO settings in 2019–2020. Over the past five to six years, she has worked in freelance and agency environments, supporting international clients.

She has handled clients across various industries, including:

• Real estate agencies

• Insurance companies

• Healthcare organizations

• Executive coaching businesses

• Fabrics manufacturing companies

• Influencers and personal brands

Angelica has managed accounts from strategy development to execution. Her workflow typically includes:

1. Conducting client consultations to identify business goals.

2. Designing brand-aligned visual templates.

3. Creating platform-specific content (graphics, captions, videos).

4. Scheduling and publishing posts.

5. Running A/B tests to determine effective content formats.

6. Engaging with audiences through comments and inbox management.

7. Optimizing hashtags and captions using SEO insights.

Her content varies depending on the industry:

• Real Estate: Property-focused visuals and feature highlights.

• Insurance & Executive Coaching: Informative and educational content.

• Healthcare: Value-driven, credibility-focused informational posts.

• Influencers: Trend-based and engagement-driven content.

• Manufacturing: Product-centered branding materials.

Angelica incorporates SEO into her social media strategy by:

• Conducting keyword research using free SEO tools and planners.

• Selecting high-traction and trending keywords/hashtags.

• Crafting optimized captions to increase discoverability.

• Applying foundational knowledge from Google Digital Garage certification (2022).

While her SEO experience is primarily social-media-focused, she integrates keyword optimization into content messaging to support reach and engagement.

Currently, Angelica works as an Executive Assistant under an agency setup (BruntWork), providing marketing and administrative support. Her responsibilities include CRM management, website updates, email marketing, and digital asset creation.

• Angel has a bachelor's degree in communication and has been working in businesses such as real estate, textile, jewelry, pawnshops, and outsourcing companies for approximately 4 years, handling and performing jobs such as Marketing Assistant, Campaign Coordinator & Sales Administrator, and Graphic Designer. She has catered to both local and Australian clients.
• She was exposed to the following tasks:
  • Social Media Management (Facebook, Instagram, LinkedIn)
  • Graphic Designing
  • Market Research and Competitor Analysis
  • Content Writing (Product-based)
  • Email Marketing
  • Reporting
  • Administrative tasks
• She is proficient using tools such as Mailchimp, Adobe, MS Office, Google apps and CRMs.
• She can start ASAP, amenable to working any shifts and opent to any full-time or part-time roles.

• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”

ANGELICA is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.

• Bernadette has a bachelor's degree in Mass Communication. An organized and creative professional with proven sales and marketing skills and a desire to learn more. Fiercely competitive in my approach to acquire business, and able to handle complex situations from a strategic perspective. Gained experience working for a diverse group of organizations and clients. Presently seeking a position with a market leading, high-growth company that offers opportunities for advancement to gain more expertise. She has been working for 10 years handling and performing roles such as Team Leader & Lead Specialist, Customer Service Representative and Marketing Assistant .She has catered international clients.
• She was exposed and proficient to the following Tasks and Skills:
  • Marketing Communications
  • Sales and Advertising
  • Basic Video and Photo Editing
  • Digital Marketing
  • Customer and Technical support
  • Creative and Imaginative
• She has been a Marketing Assistant for 1 year. Support marketing campaigns of all company’s products Executes projects directed in maximizing company’s profits and developing sales strategies Driving online marketing campaigns Building relationship with company’s partners and clients.
• She has experience as Customer Service Representative for 2 years. Resolves product or service problems by clarifying the customer's complaints, determining the cause of the problem. Selecting and explaining the best solution to solve the problem Following up to ensure resolution.
• She has been an Amazon Virtual Assistant for 3 years. Responsible in increasing sales by 20%. Doing product research and analysis. Completing overhaul of Amazon store and Shopify. Worked on advertising proposals and online marketing campaigns.
• She also has experience as Team Leader & Lead Specialist for 5 years. Manage and Monitor Team on day-day basis Guide and Mentor Team especially newbies Produce Milestone Report of the whole team Responsible for prospecting and qualifying sales leads to set appointment for Directors and Managers Providing general administrative support Build and cultivate prospect relationships by initiating communications through outbound calling and email correspondence.
• Bernadette can start ASAP and open to part time roles.

• Task-focused; quickly notices and pushes to fix technical problems, assertively cutting through any personal/emotional issues. Has aptitude to spot trends in data or figure out how complex systems work.
• Independent, analytical, critical, and creative thinking and action; little need for external validation before action. Private.
• Authoritative and direct, driven to accomplish personal goals; pushes through roadblocks assertively. Communication is direct, to the point, and sometimes brusque.
• Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.