Melanie demonstrates strong qualifications for the Social Media Manager role. With a progressive experience in marketing and content creation including extensive freelance work in social media marketing she shows clear capability in managing platforms such as Facebook, Instagram, and TikTok. Her recent roles have directly involved creating graphics, reels, and captions using client-provided materials, aligning well with the responsibilities listed in the job description.

Social Media Content Creation:

The candidate has significant hands-on experience producing visually appealing and trend-driven content. Her freelance engagements with multiple clients in diverse sectors (e.g., interior design, telecommunications, wellness, and education) reflect her versatility and ability to adapt content for different audiences and brand voices. She is proficient in Canva, a key tool for content creation, and mentions a focus on high-quality visuals and alignment with brand messaging.

Strategy and Regional Marketing:

She has supported targeted marketing campaigns and has a track record of brand awareness building and regional engagement, particularly demonstrated during her freelance consultancy with local businesses and community-focused brands.

Reporting and Tools:

Her resume indicates proficiency in using analytics tools to assess audience engagement and refine content strategies. She is familiar with project management and productivity platforms like Asana, Google Workspace, and Microsoft Office, which are useful for reporting and campaign management.

Communication and Portfolio:

With a degree in Mass Communication and a background in journalism, she brings excellent English communication skills, both written and verbal. Her prior role as a news anchor and her editorial involvement in university publications reinforce her strong language capabilities. While a portfolio link is not provided, her extensive experience across various industries and campaigns suggests a substantial body of relevant work.

Industry Relevance:

Although direct experience with fine art or photography is not explicitly mentioned, she has managed social media accounts for visually oriented sectors (e.g., mobile phones, massage services, interior design), which often involve creative imagery and aesthetic presentation—skills transferable to fine art and photography settings.

Predictive Index Behavioral Profile - Analyzer

Strongest Behaviors

Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.

Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.

Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Behavioral Summary

Melanie is an intense, results-oriented person, whose drive and sense of urgency are tempered and disciplined by a strong concern for the accuracy and quality of the details of any work for which they are responsible. Approach to any work done will be based on thorough analysis and detailed knowledge of all pertinent facts.

Much more technically than socially-oriented; has confidence in technical/professional knowledge and ability to get things done correctly. With experience, will develop a high level of expertise in their own work and will be critical of mistakes made by themself or others. Takes the work and responsibilities very seriously and expects others to do the same.

• General Assessment:
• Melanie Ann Abarquez brings a strong background in email marketing and social media management, with experience spanning multiple industries, including retail, beauty and personal care, and education.
• Over the past few years, she has successfully executed email campaigns and social media strategies for both local and international clients, helping businesses grow their digital presence and customer engagement.
• Her expertise lies in content creation, audience engagement, and campaign management, making her a well-rounded candidate for a role that combines email marketing with social media responsibilities.
• Key Strengths:
• Email Marketing Expertise – Developed and executed successful email campaigns that increased engagement and membership sign-ups, particularly for Serenité Massage and other clients. She is familiar with email marketing platforms like FG Funnels and has experience designing newsletters and structuring campaign flows.
• Social Media Management & Content Creation – Managed social media accounts for various brands, including retail, beauty, and education sectors. Skilled in creating content, writing PR materials, and optimizing engagement strategies for platforms like Facebook, Instagram, and TikTok.
• Campaign Planning & Execution – Experienced in developing marketing strategies based on business goals, collaborating with business owners, and ensuring cohesive branding across email and social media channels.
• Analytical & Data-Driven Approach – Understands the importance of tracking engagement metrics to refine marketing strategies. While she has experience analyzing email open rates and engagement levels, further development in advanced analytics tools would enhance her effectiveness.
• Experience with International Clients – Has worked with businesses in Australia, Singapore, and the U.S., demonstrating adaptability to different markets and communication styles.
• Overall Recommendation:
• Melanie is a strong candidate for the role, given her proven expertise in email marketing and social media management. Her ability to develop engaging content, execute campaigns, and optimize marketing strategies aligns well with the role’s focus. If selected, additional training in advanced email analytics and short-form video marketing could further enhance her contributions.

Predictive Index Behavioral Profile - Analyzer

Strongest Behaviors

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Behavioral Summary

Melanie is an intense, results-oriented person, whose drive and sense of urgency are tempered and disciplined by a strong concern for the accuracy and quality of the details of any work for which they are responsible. Approach to any work done will be based on thorough analysis and detailed knowledge of all pertinent facts.

Much more technically than socially-oriented; has confidence in technical/professional knowledge and ability to get things done correctly. With experience, will develop a high level of expertise in their own work and will be critical of mistakes made by themself or others. Takes the work and responsibilities very seriously and expects others to do the same.