- Oversee and optimize paid search campaigns to maximize ROI and achieve business goals.
- Track key performance metrics, generate insights, and present data-driven reports with actionable recommendations.
- Create and execute data-driven Google Ads strategies to drive business growth and enhance lead generation.
- Implement advanced targeting techniques, including audience segmentation, remarketing, and intent-based targeting, to reach the right customers at the right time.
- Work closely with sales, content, and design teams to align campaign strategies with broader business objectives.
- Conduct A/B tests on ad creatives, landing pages, and bidding strategies to continuously improve campaign performance.
- Keep up with the latest Google Ads updates, trends, and best practices to maintain a competitive edge.
Lean is a highly skilled B2B Digital Advertising Specialist with a strong background in Google Ads and Meta Ads Management. With extensive experience in digital marketing, customer service, and account management, she has developed a results-driven approach to campaign strategy, optimization, and performance analysis. She is proficient in client interaction, problem-solving, and multi-platform advertising, making her a strong candidate for roles focused on digital marketing and customer engagement.
Certifications & Training
Skill Proficiency & Technical Tools
Digital Advertising: Google Ads, Meta Ads, Search Engine Advertising
Campaign Management & Analytics: Google Analytics, Meta Business Suite
Customer Service & Account Management: Client interaction, problem-solving, quality assurance
Other Tools: CRM software, ad tracking tools, social media management platforms
Lean is available to start ASAP.