Mark is a seasoned Paid Media Specialist with 4 years of hands-on experience in managing end-to-end campaigns across Google, Meta, Bing, and YouTube platforms. He has supported a diverse range of international clients from the U.S., Canada, New Zealand, Israel, and the UAE, catering to various industries including e-commerce, B2B services, healthcare, legal, real estate, digital products, and construction.

With strong expertise in campaign setup, performance tracking, audience targeting, and conversion optimization, Mark has delivered proven ROI-driven results. Notable achievements include delivering a 22% conversion rate for a UAE client and generating a 5:1 return on ad spend (ROAS) in multiple campaigns. He is also highly adept at A/B testing strategies, integrating performance data to refine future ad initiatives.

Mark is certified in Google Ads (Search, Display, Video, Creative, AI-Powered Performance), Google Analytics, and Meta Blueprint, reflecting his ongoing commitment to skill development. He is analytical, data-focused, and confident in leveraging automation tools to scale paid campaigns effectively.

Work Experience Overview:

Paid Media Specialist – Freelance (Multiple International Clients):

• Provided full-funnel campaign management for global clients across industries such as e-commerce, real estate, dental practices, construction, and SaaS.
• Created and managed campaigns across Google, Meta, YouTube, and Bing platforms
• Handled Performance Max, Search, Lead Gen, and Conversion-focused campaigns
• Conducted in-depth A/B testing to optimize ad creatives, copy, and audience segmentation
• Implemented accurate conversion tracking and troubleshooting using Google Tag Manager
• Reported campaign performance via Google Analytics, Looker Studio, and third-party tools

Digital Ads Consultant – Various Marketing Agencies:

• Worked with marketing firms to deliver strategy, setup, and reporting for client accounts across Shopify, WordPress, and custom landing page systems
• Drove continuous optimization efforts by analyzing CTRs, bounce rates, and conversion data
• Supported automated retargeting and lookalike audience development
• Managed budgets and advised on allocation based on performance trends
• Contributed to client growth through measurable ROAS improvements

Tools & Platforms:

• Ad Platforms: Google Ads (Search, Display, Performance Max), Meta Ads, Bing Ads, YouTube
• Analytics & Reporting: Google Analytics, Looker Studio (Data Studio), Google Tag Manager
• Third-Party Tools: Report Compass, AI-based ad optimization tools
• Web Platforms: Shopify, WordPress
• Meta Ads (Meta Blueprint)
• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

Certifications:

• Google Ads Search, Display, Video, Creative, AI-Powered Performance
• Google Analytics

He can start ASAP and is amenable to Part-time arrangements.

Predictive Index Behavioral Profile- Operator

Strongest Behaviors

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

Behavioral Summary

Helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high-quality results. Mark has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner. Prefers having, and following, a well thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.

Will focus on the details of the work and will handle them with somewhat better than average accuracy. In work involving repeated contact with people, Mark will be pleasant, agreeable, and supportive. Derives satisfaction from helping others and likes to feel part of a secure team.

Professional Background and Experience: Mark has a solid foundation in digital marketing, with recent roles as a Digital Marketing Specialist at The VA Camp and Home-Based Connect. In these positions, he managed Google and Meta Ads, handled social media, and provided customer service support, demonstrating versatility in both advertising and customer engagement. Additionally, he took on responsibilities as a Technical and Stage Management Director for visuals and lighting at Every Nation Campus Santa Maria, reflecting his skills in managing technical workflows in event environments.

Skills: Mark brings a well-rounded set of advanced digital marketing skills, including Facebook Ads, Google Tag Manager, Video and Graphic Ads, Google Analytics, and SEO/SEM. His proficiency in AdSense and tools like SEMrush highlights his ability to handle both organic and paid search strategies, while his use of Canva indicates creative capabilities in graphic content design for social media.

Strengths:

• Comprehensive Digital Marketing Skillset: Mark’s advanced knowledge of various advertising platforms and analytics tools equips him to execute and optimize campaigns effectively, ensuring strong ad performance and ROI.

• Experience in Social Media and Content Creation: His roles have required him to oversee social media content and ad design, which is valuable for roles needing a blend of creative and strategic oversight.

• Technical Management Experience: His work in stage management for technical setups, including visuals and lighting, points to his capacity to handle technical equipment and event-based settings, an asset for roles that benefit from operational versatility.

Overall Recommendation: Mark is well-qualified for roles in digital marketing and social media management, particularly where advanced ad management, SEO/SEM, and creative content skills are valuable. His diverse experience in both customer engagement and technical support roles adds depth to his profile, making him a versatile candidate for marketing roles that also involve client interaction or event management support.