Social Media Marketing Specialist
Industry:Advertising / Marketing / Promotion / PREmployment Period:March 2018 to April 2019 (13 Months)Duties and Responsibilities:
- Led and coordinated the brainstorming, creation, delivery, and execution of social media campaigns within various platforms, mainly on Facebook, Instagram, and Twitter.
- Built and executed social media content and posting strategy through competitive research, platform determination, benchmarking, and audience identification.
- Designed templates and graphic content such as infographics, gifs, etc.
- Comment moderation, consumer interaction, addressing product queries, diffusing any online issues (complaints, returns, etc.) and tracked and take necessary actions against spam, potential brand-threatening content
- Drive traffics and built engagements through developing and launching new programs and promotions (e.g. online contests, giveaways, games, etc.) to grow and retain social media audiences.
- Conducted campaign analysis, providing results and trends and translating these data into actionable insights.
- Launched and managed a variety of paid social advertisements with different objectives.
- Created Concept Briefs (for new clients) and Competitor analysis.
- Developed timelines, content calendars, provide monthly reports and set up social media accounts for new clients.
PPC Pay Per Click Specialist Freelance
Industry:Advertising / Marketing / Promotion / PREmployment Period:May 2019 to July 2022 (38 Months)Duties and Responsibilities:
- Administered different types of campaign (Google and Bing) from E-Commerce to Lead Generation globally.
- Performed daily and weekly account optimization.
- Developed keyword structure and strategies for my niche websites.
- Developed a cohesive approach to unify separate campaigns and save on costs.
- Troubleshooting and fixed disapproved ads and products
- Tracked and monitored placements on display ads, dynamic URLs, target audiences, and product lists.
- Implemented adjustments on keywords, bids and audience targeting.
- Executed an A/B testing and enhanced different bidding strategies and targeting.
- Launched and managed RLSA (remarketing lists for search ads) segmentation and activity.
- Measured and defined marketing effectiveness and efficiency through KPIs and other important account metrics.
- Conducted ppc audit on client's existing account and provided recommendations and revisions for improvement.
- Provided weekly and monthly performance reports.
PPC Pay Per Click Specialist I
Industry:Advertising / Marketing / Promotion / PREmployment Period:July 2022 to June 2024 (23 Months)Duties and Responsibilities:
- Google Ads
- Overseeing and managing 21 shows with a minimum of 9 campaigns per show.
- Launching and managing a variety of Ad campaigns (Attendee, Exhibitor and Sponsorships) across different platforms such as Google Facebook, Twitter and LinkedIn.
- Developing a comprehensive Media and PPC plan with innovative marketing approaches and strategies to drive targeted traffic, maximize ROI, and enhance brand visibility.
- Strategically allocating budgets on multiple platforms and campaigns, with $80,000 being the highest funds I've managed; Setting daily and monthly budget caps based on the client's instruction.
- Conducting keyword research and analysis to identify high-value keywords for organic search opportunity.
- Refining and generating compelling ad copies.
- Implementing A/B testing on different creative ads, keywords, ad copies, bid strategies and audience targeting.
- Troubleshooting and ensuring compliance with advertising policies and guidelines in different platforms.
- Performing daily, weekly and monthly account and campaign level optimization.
- Defining, monitoring, and implementing a detailed analysis of performance data to create strategies and make continuous data driven adjustments and improvements.
- Staying up-to-date with the latest ppc and social media trends and best practices and utilizing this knowledge to continuously improve campaigns.
- Providing regular updates and performance reports, communicating campaign progress, insights, and recommendations for optimization.
- Performing campaign audits and identify new opportunities for the next ppc campaigns.
- Billing reconciliations of invoices from different platforms.
