Industry:Advertising / Marketing / Promotion / PREmployment Period:August 2021 to December 2023 (28 Months)Duties and Responsibilities:
- Spearheaded the development and execution of digital marketing campaigns, including email marketing, social media, and paid advertising of our eCommerce and Tourism-based clients.
- Developed and updated PPC strategies resulting in at least 3 times ROAs.
- Implemented online campaigns that resulted in a boost in social media and website engagements.
- Formulated retargeting campaigns that resulted in a lower cost per purchase.
- Collaborated with cross-functional teams (web dev team and graphic design team) to develop and execute digital marketing strategies and initiatives.
- Develop business processes that make delegation and communication easier.
- Tian is a marketing specialist with 3+ years of relevant experience. After completing a degree in Business Administration, he joined an IT company as a Junior Marketing Associate for around 2 years where he worked with clients in the US and UK. In mid-2021, he was employed in a digital marketing agency as a PPC Marketing Specialist and provided his services to Australia-based clients for 2.5 years.
- At present, he is a part-time Media Buyer for a UK jewelry brand, allotting 15 hours each week for work.
- With more than 3 years of exposure, he became well-versed with the following:
- Managing LinkedIn, Meta, Tiktok, and Snapchat Ads
- Email marketing
- Campaign management
- Developing and updating PPC strategies
- Social media marketing
- Project management
- A/B testing
- He is knowledgeable in basic graphic designing and website management, along with Google Ads.
- He is a Meta Certified Digital Marketing Associate and is currently learning Google Ads through an online course.
- He adeptly uses different applications and software like Hubstaff, Klaviyo, MailChimp, Shopify, WordPress, FB Ads, Tiktok Ads, Snapchat Ads, LinkedIn Ads, Google Workspace, Google Data Studio, ClickUp, Skype, Slack, and Microsoft Teams while considering himself a beginner in Google Ads and YouTube Ads.
- He can start anytime.
- He prefers working in the morning or mid-shift, whether part-time or full-time.
Predictive Index Behavioral Profile - IndividualistStrongest Behaviors
- Task-focused; often notices and is driven to fix technical problems, cutting through any personal/emotional issues. In areas of interest, has aptitude to spot trends in data or figure out how complex systems work.
- Relatively independent in thinking and action; often comfortable taking action without input from others. An analytical and private person.
- Assertive drive to accomplish personal goals by working around or through roadblocks. Communicates directly and to the point.
Behavioral SummaryChristian Dave is independent and individualistic in thinking and behavior. Has strong ideas and opinions and expresses them with confidence and certainty.
Having a willingness to take risk, this individual is likely to develop and act on ideas that are distinctly new or unconventional. This is a creative and nonconformist personality.
In expressing and acting on their ideas, this individual is determined and persistent and has the kind of confidence and nerve involved in initiating innovation or change. Very determined and persistent, once a goal is set they’ll generally push hard to reach it, regardless of the goal’s popularity with others. Undaunted by criticisms or failures.