Industry:Advertising / Marketing / Promotion / PREmployment Period:January 2014 to May 2015 (16 Months)Duties and Responsibilities:
- Manages and strategizes company's digital marketing and strategy
- Manages the brand image for above-the-line and below-the-line initiatives
- Acquires and retains consumers
- Manages the brand's image through Public Relations, Corporate Communications, liaises with the media, bloggers, and consumers
- Oversees the creative aspect of all brand content and collaterals
- Ruby has been working for more than 20 years. She has a degree in Mass Communication. She acquired her experience in Media, Advertising and Marketing Industries. She has experience as a Marketing Manager, Digital Marketer, Social Media Manager, Marketing Executive and Communication Manager
- She has also worked with digital publishing company for one of the biggest new outlets in the Philippines .
- She has certifications in the following:
- Google Digital Garage Certification
- Digital Marketing HubSpot Academy
- Digital Advertising HubSpot Academy
- Social Media Marketing HubSpot Academy
- Google Analytics Certification (currently taking the most recent one)
- She has worked with a flooring company that caters to residential clients from Singapore and build their social media presence and strategies
- She also has experience executing email marketing campaigns
- She was responsible for helping businesses develop and execute effective digital marketing strategies to increase their online visibility and sales She managed Digital and E-commerce platforms. She plans, implements and monitors the Internal and external marketing strategies of her clients. She manages the brand's image of her client through Public Relations and Corporate Communications under media and blogs. She plans brand marketing. Website and mobile app pre- and post-launch marketing. also handled digital and offline advertising.
- She analyzed market competition and determined what would attract, engage, and keep members and partners.
- She has experience curating for social media contents whether its paid or organic campaigns
- With SEO, she has wide scope of experience with on-page, off page, and technical SEO which includes doing keyword research, backlinking and checking meta tags and description
- Her experience with WordPress involved only in updating pages and landing pages
- One of her significant campaigns is when she ranked up to 300 percent through the extensive efforts on writing compelling articles and effective keywords
- She is proficient in using:
- Facebook
- Instagram
- LinkedIn
- YouTube
- Loomly
- Hootsuite
- Google Ads
- Google Analytics
- Mailchimp
- Trello
- WordPress
- Magento
- SEO
- SEM
- SEMRush
- Hubspot
- Teams
- Yoast
- Canva
- Cup Cut
- Adobe After Effects
- Adobe Final Cut Pro
- Adobe Photoshop
- Shopify
- She can start ASAP and is open for full-time and part-time positions.
Predictive Index Behavioral Profile- PersuaderStrongest Behavior
- Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
- Comfortably fluent and fast talk, in volume. Enthusiastically persuades and motivates others by considering their point of view and adjusting delivery.
- Collaborative; usually works with and through others. Intuitive understanding of team cohesion, dynamics, and interpersonal relations.
Behavioral SummaryRuby Rose is an engaging, stimulating communicator, poised and capable of projecting enthusiasm and warmth, and of motivating other people.
Has a strong sense of urgency, initiative and competitive drive to get things done, with emphasis on working with and through people in the process. Understands people well and uses that understanding effectively in influencing and persuading others to act.