Industry:Retail / MerchandiseEmployment Period:February 2015 to February 2020 (60 Months)Duties and Responsibilities:
- Perform various task to bring the client’s website to the First Page
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Managing PPC (pay per click) campaigns
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
Experience:
Japs has over a decade of digital marketing experience, transitioning from SEO in 2012 to a focus on PPC/AdWords. He is proficient in managing end-to-end campaigns, including research, setup, optimization, and collaborating with designers and copywriters. He has worked primarily on lead generation campaigns and is currently freelancing on two US-based remote projects, though he has no experience with Australian companies.
Software Proficiency:
Highly skilled in Google AdWords and PPC management, Japs prefers custom reporting over Google Analytics due to conversion discrepancies. He has basic SEO and on-page optimization knowledge but lacks recent link-building experience. He is also comfortable using AI tools and has no CRM data integration experience.
Specialization:
Japs specializes in PPC/AdWords with a focus on data analysis and campaign optimization, particularly in high-pressure environments. He is experienced in lead generation, managing seasonal businesses, and using email marketing and coupon offers. He also has expertise in keyword targeting and A/B testing for landing pages.
Strengths:
Confident in handling all stages of PPC campaigns, from initial research and setup to ongoing optimization. He collaborates effectively with designers and copywriters to improve landing page performance and prefers custom reporting with key performance indicators for data-driven decision-making.
Home Office Setup:
Equipped with an i3 processor, 8GB RAM computer, and a reliable 50Mbps fiber internet connection, Japs is well-prepared for remote work.
Current Status:
Currently working on two US-based freelance projects, Japs is open to full-time or part-time roles and can start immediately.
Background:
Since 2008, Japs has worked in roles such as Computer Technician, Internet Researcher, IT Support, SEO/SEM Specialist, Consultant, and Digital Marketer in industries like commerce, lending, and consulting. He has developed skills in Digital Marketing, PPC monitoring, SEO, SEM, keyword research, landing page optimization, and campaign creation. He is highly proficient in various tools, including Google Ads, Facebook Ads, Google Analytics, Crazy Egg, and WordPress, among others.
Japs can start immediately and is eager to expand his digital marketing expertise in new roles.