Dan is a seasoned digital marketing professional with seven years of hands-on experience in paid media, specializing in Google and Bing Ads. His background combines extensive experience in the BPO industry and in-depth exposure to performance-based advertising strategies for a wide array of industries.
He has served international clients based in the U.S., New Zealand, and Australia across various verticals including e-commerce, legal services, home improvement, real estate, food service, and healthcare. He is highly proficient in managing full-funnel ad campaigns, conducting budget optimization, A/B testing, keyword analysis, and tracking performance via analytics platforms and reporting tools.
Dan demonstrates confidence, adaptability, and a strategic mindset, making him a strong candidate for a part-time paid ads role with a results-driven organization.
Work Experience Overview: Digital Advertising Specialist – Google Ads (BPO Environment):
Worked directly with advertisers seeking expert assistance with campaign creation, optimization, and performance tracking. Managed all Google Ads platforms including Search, Display, Video, App, and Shopping. Performed A/B testing, keyword optimization, and ad copy development. Provided strategic consultations on budget planning, targeting, and conversion tracking.
Search Engine Marketing Specialist – Agency Setting (New Zealand-based):
Assigned via a global staffing firm to an NZ-based digital agency. Focused on SEM execution with an emphasis on Google and Bing Ads. Collaborated with account managers and supported client campaigns in various industries. Used analytics and tag management for tracking and reporting.
Performance Marketing Specialist – U.S.-based Agency (Deathcare & Local Services):
Managed paid media campaigns for clients in niche markets such as hospice care, funeral services, and home improvement. Led performance reporting and optimizations using Google Ads, Looker Studio, and third-party tools. Handled diverse campaign goals including lead generation, purchases, and brand awareness.
Freelance Consultant – Digital Advertising (Philippines):
Most recently worked for a local digital marketing agency, initially as a consultant and later transitioned to full-time based on performance. Oversaw end-to-end campaign execution and strategy for a range of small business clients. Responsible for optimizing campaign budget utilization and improving ad ROI.
Tools & Platforms: - Ad Platforms: Google Ads (Search, Display, Video, App, Shopping), Bing Ads
- Tracking & Analytics: Google Analytics (GA4), Google Tag Manager, Looker Studio
- Third-Party Tools: SEMrush, SpyFu, Ahrefs, CallRail, Zapier
- Reporting: Google Sheets, Excel, Word Docs
He can start ASAP and is amenable to Part-time arrangements.
Predictive Index Behavioral Profile- Promoter
Strongest Behaviors
- Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
- Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.
- Focused on goals and the people needed to get there, not details or plans; frequently delegates details.
Behavioral SummaryDan Angelo is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.
The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.