Johanna is a seasoned Salesforce CRM and Marketing Automation Specialist with more than 8 years of experience supporting global marketing and sales operations across the events management, SaaS, media, and government sectors. She has extensive hands-on expertise in Salesforce, Pardot, Marketo, Salesforce Marketing Cloud, Zapier, SOQL, reporting/dashboard creation, and marketing automation workflows. Her background demonstrates strong exposure to end-to-end campaign execution, CRM administration, data governance, and automation support.
She has a solid understanding of full-funnel marketing operations, from lead generation and segmentation through lead nurturing, reporting, and sales handoff. She managed complex global nurture campaigns involving multiple regions including APAC, EMEA, and the Americas. She is familiar with engagement journeys, lead scoring, workflow automation, HTML/CSS email customization, integration troubleshooting, and data synchronization between Salesforce and marketing automation platforms. She also has experience supporting campaign analytics, KPI tracking, MQL/SQL reporting, and dashboard development for marketing teams.
Johanna’s strengths include Salesforce administration, marketing automation setup, campaign segmentation, data quality management, integration troubleshooting, and reporting/analytics. She also has prior experience as a Marketo trainer, which reflects her ability to communicate technical processes and support user enablement.
Overall, Johanna is a technically capable and experienced Marketing Automation Specialist with strong Salesforce and CRM operations expertise. She would be well-suited for roles involving Salesforce administration, Pardot/Marketo campaign execution, marketing operations support, CRM data management, and reporting/analytics functions within remote international teams.